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Inbound Marketing Summit Boston Day 1 Recap

After 19 presentations and a keynote by Razorfish CTO Ray Velez, day 1 of Inbound Marketing Summit Boston is complete. Personalization, omnichannel marketing and social were hot topics today, but I want to discuss some of the presentations that impressed me the most. Right off the bat, Velez urged the crowd to really think about effective content marketing and to remember that a good marketer no longer is in the business of selling stuff, but instead should be focusing on the needs of the customer. But what really made his... Meer

Oracle's Love/Hate Relationship with Open Source

Matt Asay, a long time open source evangelist with over a decade of experience at companies like MongoDB, Canonical, and Alfresco, posted a great article in response to a new white paper on Open Source published by Oracle. (By the way, do people still read whitepapers?) Oracle wrote this whitepaper for the US Department of Defense, and... Meer

Don’t Let Your Best Day Be Your Worst Day

The launch of healthcare.gov has brought a tidal wave of criticism. Some say the code was buggy, others blame the servers, and still others blame the user experience. While we may not be able to pinpoint exactly what went wrong in this build, one thing is certain: What should have been a great day for many Americans became the worst day for the technology providers behind healthcare.gov. In the past week, I’ve been asked a few times if the site is built in Drupal (no), if Acquia was involved (no), and what could have been done to avoid this situation. The latter question is one that requires... Meer

Acquia Cloud is the CMS Critic 2013 Winner for Best Cloud CMS

Today, Acquia was named the 2013 People's Choice Winner for Best Cloud CMS by CMS Critic. Cloud CMS was a new category added in 2013, to recognize the momentum of the modern, cloud-native CMS, like Acquia Cloud. From the announcement: For a cloud CMS to be effective, the services need to be managed well, offer regular updates and security maintenance, have excellent technical support and high availability. These are separate from the typical requirements of a standard CMS and... Meer

Understanding Your Goal Is First Step to a Great Learning Experience

A lot of us have “ideas” as to what we need when seeking education. This goes back all the way to high school where you’re first asked, “What do you want to do when you get older?” Our answer to that question was, “I want to be a lawyer,” or “I want to be a mechanic.” We pinned ourselves to this broad thinking since each field has so many sub fields. I’m a lawyer, but not a trial lawyer; I’m a corporate lawyer. I’m a robotics mechanic not a garage mechanic. If we knew exactly where we were going in life and with our careers, we would have an easier time deciding our learning paths. Often,... Meer

Great Brands are Built on Great Stories

Storytelling dates back to the Stone Age, when cave paintings were used to communicate and pass down tales between tribes and families. Fast-forward to today, and storytelling has evolved past print to digital communications. In the world of digital marking, the success of a brand revolves around the quality of the story being told. This blog will explore three brands that have great stories to tell. Burberry With over 150 years of history, Burberry has transformed a retail brand into a massive disruptive resource. Founded by a 21-year old dressmaker, Thomas Burberry, the brand is rich in... Meer

Why Content is the Hub of Brand Engagement

For more years than I care to remember, we have been told that content is King. Brands have been merrily developing ‘must-have’ content, without realising that one-way conversations are really quite boring. Customer collaboration and engagement are the holy grail of content marketing. Yes, the content needs to be compelling but you don’t get the right content without that interaction. The perfect brand engagement scenario is getting the right content to the right people on the right device at the right time. Technology has enabled this revolution. Brands now have the power to plan, map and... Meer

Drupal Modules Take Site Personalization to the Next Level

If you’ve already taken advantage of Drupal taxonomy terms to increase engagement on your website, you may be ready for the next step of more advanced targeting and segmentation using personalization modules. In this blog, I’d like to discuss two examples of how large organizations have used Drupal modules to identify “like” users and then present them with targeted content. These customers have also integrated with best of breed technologies such as Google Analytics for web tracking and email... Meer

A Few Tips Toward Successful Enterprise Software Implementations

Throughout my career I've enjoyed implementing software/solutions at the enterprise level for organizations ranging from Fortune 25 giants to boutique eRetailers. There's much to be gained from each implementation as few are ever alike. This post isn't going to speak to how Drupal saved the Universe (it did and continues to do so), but rather how a recent implementation has enlightened me to a few keys to success for which any implementation team may employ. Not so long ago I had the pleasure of leading an implementation team through one of the most complex, exposed, and aggressive... Meer

Top 5 Media and Entertainment Trends for 2013: No. 3: Social Curation

Are social channels with media and entertainment content disrupting audiences away from media owned branded web sites? This was one of the main topics of conversation at Acquia’s recent Media Entertainment and Publishing-Focused Digital Disruption event in New York City. It’s a difficult question to answer, but with the trend of social content curation rising this year, media companies have found ways to integrate social channels into their own branded experiences. Media and entertainment companies use technology to aggregate the best content about their brands from social channels and... Meer

Next Great Digital Experience Adds Reality as Channel

The Internet dealt a staggering blow to business-as-usual. The digital disruption of connecting buyers and sellers through the World Wide Web changed everything, posing a serious threat to the brick-and-mortar retailer. But that was only the beginning. While digital has been so successful in the early rounds of this battle due to lower pricing, convenience is now the high ground to be taken and has pulled the physical retailers back into the picture. Reality, as it turns out, is the next digital channel. One of the early signs of the inter-reliance of digital and physical retailing was... Meer

Open Data - A new birth of Freedom

Whether FOIA, or local equivalent (we call it OPRA here in New Jersey), the demand for public access to information from our government - that should be in theory if not in practice "of the people, by the people, for the people" - remains stronger than ever before. In fact, various Open Data initiatives affirm this. Transparency in all aspects is crucial for effective governance, and ultimately, accountability. Classified material aside:... Meer

Real-Time Marketing is the Next Marketing Evolution

Website marketing is undergoing an evolution, just as it did several years ago when marketers realized the benefits of creating and promoting valuable content. The advent of inbound marketing saw websites move from digital brochures to content producing machines. This opened the top of the funnel, enabling marketers to draw in more and more traffic. However, strategies for converting this newfound traffic haven’t really changed, and this is where the next evolution, real-time marketing, is going change the game. To understand how real-time marketing will increase conversions, first you... Meer

For Bezos, Fixing the News Industry is All About Content

Most of my career has taken place at the nexus of news and technology. Before joining Acquia to oversee content and communications, I spent a number of years at The Boston Globe where I helped digitize the print publishing process, transitioned the newsroom to digital tools, and then advocated to move the content to tablets and eReaders. And so I am watching with great interest as Jeff Bezos, founder of Amazon, takes control of The Washington Post, wondering if this digital visionary can successfully create a business model to once again ensure a healthy news industry in the face of digital... Meer

Drupal 8, iOS 7, and Disruptive Innovation

I was recently struck by a story told to me by Tom Bogan, one of Acquia's board members and the board chairman at Citrix. Citrix has risen to become one of the most successful technology companies in the world. Tom says that the key to Citrix long term success has been its willingness to look for ways to "disrupt itself". Citrix often takes a critical look at its business, and looks for ways to innovate fast like a startup. This process is called disruptive innovation... Meer

Building a Great (and Social) Alumni Platform

Over the past several weeks I’ve had more conversations with schools about alumni sites and alumni portals than I can even count. Big schools and small, public and private, are exploring and evaluating options for their next (or in some cases, their first) digital platform. And for the most part they are all looking for similar things: an infrastructure for social integration and community building, back-end interoperability, and of course the right tools to deliver an amazing online experience for their alums that will keep them engaged and coming back again and again. There are several... Meer

Personalizing the Digital Experience Using Simple Taxonomy

(Part 2 of the Exploring Personalization Blog Series) There aren’t a shortage of tools and techniques surrounding successful personalization as I discussed in my last blog post. But with that being said, executing through precise, innovative taxonomy needs to be done effectively in order to turn viewers into returning visitors. President Obama’s donation page surrounding his presidential campaign last fall is a great example of this. This page was able to tell if you had been to the site... Meer

Responsive Design in Higher Education: How Do We Do It Better?

At our higher education Meetup last week in Atlanta (http://higheredmeetupatlanta.drupalgardens.com/#), Savannah College of Art and Design (our host school) presented their new Drupal web site and talked about how it’s impacting their overall business. The assembled group was impressed with what they saw. www.scad.edu not only adheres to the sleek and progressive design standards that one would expect from such an institution, but it is fully responsive at its core... Meer

Open Source CMS Drupal Provides Better Value for the Australian government

Last week, I came across an article on ZDNet entitled "Australian government can't recruit fast enough for open source". Drupal is having so much success in Australia that they can't hire fast enough to staff all the projects. Most interesting to me is why Drupal is beating the proprietary, legacy CMS systems of the past. According to John Sheridan, the CTO for the Australian government, Drupal's success is all about value: "The proprietary solutions require an increasing fees,... Meer

Nokia: A salutatory lesson in the perils of ignoring digital disruption

My first three phones were Nokias and I loved them. That was in the days when battery life was the phone "feature" we cared most about. However, the switch to an iPhone was a no-brainer. Can you imagine what the Nokia R&D team felt like when they first saw the iPhone? Their market had just witnessed one of the biggest disruptions of the digital era. The cell/mobile phone market changed overnight - perhaps "evolved" would be more appropriate. It is sad to see a former European tech powerhouse pay the price for failing to respond effectively to such market disruption. The sale of Nokia'... Meer

How is Acquia's blog being disruptive?

Have you heard of the concept “digital disruption?” I think I know what it means, but I also feel like it’s bigger than what I think. If you’re reading this post then you are already “digital.” What about disruption? Can we get ahead of it? I think we need to start by catching up with digital disruption and making sure we understand it, then try to get ahead of it. With the new release of the updated blog on acquia.com, we are catching up with digital disruption. As a data driven marketer, I’m constantly... Meer

For the Drupal Community, New “Sharing Economy” is an Old Idea

If you share it, they will come….. Many of you have already heard about the “sharing economy.” It’s not a new concept, in fact folks have been talking about it for the last couple of years in the B2C space. At the surface, the sharing economy represents a tectonic shift of digital disruption that is coming like a freight train towards every business and consumer across the globe. I believe those that embrace it will flourish, while those that try to fight it will go the way of the music industry over the last decade…. One of the primary shifts in the sharing economy revolution is the tendency... Meer

The Case Against the Marketing Cloud

The Marketing Cloud. A one-stop-shop for CMOs. Everything you need to create, manage, and execute marketing campaigns. Web. Social. Email. Mobile. Analytics. Targeting. From a single vendor. All in one easy-to-buy package. Adobe’s got one: “Adobe Marketing Cloud. All the solutions marketers need. All from Adobe.” So does Salesforce.com: “Salesforce Marketing Cloud is a comprehensive solution that takes social marketing to the next level. Oracle has one: “Execute consistent, integrated social marketing strategies across your global brands” Even HP/Autonomy has one: “Autonomy Marketing Cloud,... Meer

What are Your 5 Guiding IT Principles?

Higher education IT organizations today face two major challenges: They must manage through day-to-day hurdles while also preparing for the technology challenges – and opportunities – of tomorrow. At our EDU Meetup earlier this month in Washington D.C. (http://higheredmeetupdc.drupalgardens.com/#), Georgetown University not only played the role of gracious host but also opened up the forum by highlighting the five guiding principles by which it manages its technology strategy to meet these dual challenges. “Open Source” is... Meer

Acquia a Visionary in Gartner’s Magic Quadrant for Web Content Management

Last week, Gartner unveiled the 2013 edition of its yearly Magic Quadrant for Web Content Management. Gartner Magic Quadrants are evaluations of vendors in a specific market. As a refresher, Gartner looks at WCM vendors against two sets of criteria: Ability to Execute measures how well a vendor sells and supports its WCM products and services globally. Completeness of Vision focuses on the vendor's potential and points to its future chance of success. Gartner continues to evaluate this market based on the vendor’s ability to meet the changing needs of companies... Meer

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