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Party City’s Spooktacular Product Wall Improves the Shopping Experience

A good user experience doesn’t always require technology It’s almost Halloween and I needed to put the finishing touches on my costume. This year I decided to make up my own costume – I am Wine Woman, fighting sobriety one grape at a time with my trusty side-kick Sangria Girl. Once my friend Bethany and I settled on our costumes, I immediately went to amazon.com to try and piece it all together. Purple dress, purple tights, purple Mardi-Gras mask (because, why not?) and a purple cape added to my cart and I was good to go! Except, unbeknownst... Meer

I Came for a Purple Jacket, but All I Got Was Pretty Pictures

I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style! I tried to purchase it, but couldn’t find the buy button. So I typed “purple jacket” in the on-site search box and all sorts of irrelevant things came up. I went back to the “shop online” section to try to browse for it. Still no luck. My... Meer

Crossing the Cloud Rubicon Requires Human Participation

We’re several years into the cloud revolution, and IT departments are officially on board: they’re slated to spend $13B on cloud computing this year. In-house racks and thick clients are cumbersome compared to cheap, hands-off cloud services. With costs shaved off in-house servers, IT teams can finally focus on those projects that engage users and boost company ROI. Regular business users like using the cloud, too, but they’re a lot more confused by it. Many spend more time figuring the cloud out—remembering logins, moving... Meer

Acquia benoemd tot 'Leader' in Gartner Magic Quadrant for WCM

You might have read that Acquia was named a leader in the Gartner Magic Quadrant for Web Content Management. It's easy to underestimate the importance of this recognition for Acquia, and by extension for Drupal. If you want to find a good coffee place, you use Yelp. If you want to find a nice hotel in New York, you use TripAdvisor. Similarly, if a CIO wants to spend $250,000 or more on enterprise software, they consult an analyst firm like... Meer

Luxury Interactive: de kern van het merk zit in het verhaal

Less than two weeks after the close of shop.org I found myself on a train down to NYC for Luxury Interactive. The big takeaway from shop.org was Content is Critical to Brand Differentiation, and I expected to hear a similar theme at Luxury Interactive. After the first day of sessions I wasn’t disappointed. In the big beautiful competitive world of Luxury, brand definition is everything. It’s why a millennial consumer paid $30,000 to... Meer

Gartner benoemt Acquia tot leider in 2014 WCM Magic Quadrant

Op 9 oktober publiceerde Gartner haar 2014-editie van het Magic Quadrant for Web Content Management. Acquia is daarin in het 'Leaders' Quadrant gepositioneerd. Hiermee is Acquia de enige leverancier met op Open Source (Drupal) gebaseerde oplossingen die een plaats in dit Leaders Quadrant heeft verworven. Acquia werd in 2012 voor het eerst genoemd in het Gartner Magic Quadrant. In slechts drie jaar tijd is Acquia tot 'Leader' benoemd, wat een unieke prestatie is. Het hele rapport van Gartner wordt door Acquia gratis ter beschikking gesteld. U kunt het rapport... Meer

Beyond Marketing: My Highlights

As soon as I started reading Tim Walter’s new white paper, Beyond Marketing, recently posted on Acquia’s web site, I was glad I had a yellow highlighter handy. I use a digital marker, of course, but for me it serves the same purpose as the old, analog version -- the one that smells like homework: to capture ideas that are worth dwelling on. And there are plenty in this report. Walters, a partner and principal analyst with the... Meer

“Content is Critical to Brand Differentiation” said everybody at shop.org.

If I had to choose one theme of this year’s shop.org annual summit, it would be ‘Content, Content, Content’. The summit started with REI CEO Jerry Stritzke where he described REI as a Storytelling Company. Starting with the brand’s origins as a community of climbers, he described the passion for the brand held by consumers and employees alike, with the passion fitting of the brand he described. He talked about REI.com as a ‘Catalyst for Discovery’ and his desire to make the site more than just a... Meer

Why we’re dropping the “e” in eCommerce. And why you should too.

The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the need to distinguish between the different types of platforms consumers use to research and purchase products. We have mobile teams responsible for developing shopping apps, and optimizing the mobile experience. We have social teams responsible for increasing engagement through social channels, promoting product and, sometimes, trying to figure out how to crack the code on social... Meer

Transforming the Media and Entertainment Industry with Drupal

I’ll admit it. I was initially a skeptic. My colleague at NBCUniversal, Chris Herring, really wanted me to attend DrupalCon Chicago. It was 2011, and many of the developers and product managers across NBCUniversal had started to advocate passionately for Drupal. Chris really wanted me to experience firsthand the community and all it had to offer. We’d historically been a ‘build it ourselves’ type shop, but he convinced... Meer

Sneak Peek: A Digital Marketer's Guide to #DriesWebcast

In a few weeks Dries, Creator of Drupal and Project Lead and David Aponovich , former Forrester Analyst will be hosting a webinar talking about The Rise of the Experience web. As a digital marketer this topic is very interesting to me because it dives into the future of web content management which is important to me because my team lives and breaths by our CMS. My job as a... Meer

Mike Meyers explains – Help Drupal and it will help you: contribute!

Michael E. Meyers, VP Large Scale Drupal at Acquia, knows better than most how contributing to the open source project you are relying on to build or improve your business will pay off. He and his team did just that when they successfully built and sold NowPublic.com – the first venture capital funded, Drupal-based startup – while making massive contributions to the Drupal project along the way. He and I invite you not only to use Drupal, but also to make it better and to get involved with its community. If you're only using it without... Meer

The Case for Drupal at Small and Mid-Sized Colleges

Drupal is used to run some of the largest web sites at some of the largest universities in the world. Massive institutions like University of Minnesota (64,000 students), Ohio State University (65,000 students), Austin Community College (70,000 students), King Khalid University (75,000 students), Arizona State University (80,000 students), and even University of Phoenix (250,000 students), employ Drupal to power some portion (if not all) of their digital strategy and they see Drupal as a valuable differentiator in their effort to enhance the online experience for all their constituents. But... Meer

Two Lessons Learned from the State of Oregon vs. Oracle Lawsuit

Oregon recently filed a lawsuit against Oracle over the failed deployment of the “Cover Oregon” healthcare exchange website. The State spent over $240m on the development and deployment of this portal, and the lawsuit seeks to reclaim over $200m in damages. Oregon claims it was falsely promised a “95% out-of-the-box” solution for its portal, and that Oracle’s actions amount to a “a pattern of racketeering activity.” Oracle counters these allegations by... Meer

The Australian Government and I tell you: “Why Drupal”

I had the privilege of being one of two keynote speakers alongside the Australian Government CTO, John Sheridan, at the 2014 Drupal Gov Day in the Australian capital, Canberra. The Australian Government has announced it is building its “GovCMS” and centering on a single technology: Drupal implemented on a standardized, public-cloud-based platform. Drupal in the guise of GovCMS will be the... Meer

Retail and Non-Profits Have More In Common Than You Would Think

One of the main reasons I got into marketing, and specifically marketing for commerce, is because people fascinate me. How does a consumer make a purchase decision? Why then? Why that product? Why is Target ‘Le Target’ while Wal-Mart is ‘Wally World’? I’ve spent my whole career digging through those questions, only to come up with more. A few weeks ago my Facebook feed, along with yours I’m sure, became jammed with people dumping an ice bucket over their head to raise money for ALS. My co-worker Sean even wrote an Acquia blog about it. Prior to the ALS Ice Bucket Challenge, I’d never really... Meer

Why A Former Forrester Analyst Is Betting His Career on Acquia and Drupal

I recently left my role as senior analyst at Forrester Research, where I helped to lead research on web content management and digital experience tools, to take a new challenge at Acquia. The change is still fresh enough that nearly every day someone asks me, “Why Acquia?” There’s no single answer -- 101 factors fuel any job change. Here, I saw the chance to make an impact by helping to highlight Acquia’s innovation in delivering a cloud-based platform built on open-source Drupal web content... Meer

The U.S. Digital Services Playbook is the Future of Digital Business

Last week, the Obama administration unveiled a new program called the U.S. Digital Service. The Digital Service is a team of America's best and brightest digital strategists, who will collaborate with U.S. government agencies to make digital experiences more consumer friendly, and help the government better respond to the pressures of digital disruption. This initiative was created based on learnings from the successful partnership between public and private sector... Meer

An eCommerce Retrospective: Ten Summoner's Tales, Twenty Years Later

20 years ago the world changed. On August 11, 1994 Phil Brandenberger paid $12.48 plus shipping for Sting’s “Ten Summoner’s Tales” and made history as the very first online shopper. One year later Amazon.com and AuctionWeb (later to become eBay) both embarked on a historic journey to become the power-houses they are today. 20 years ago. Wow. Not only does that make me feel incredibly old, but I can’t... Meer

Amazon invests in Acquia

Topic: AcquiaDrupalI'm happy to share news that Amazon has joined the Acquia family as our newest investor. This investment builds on the recent $50 million financing round that Acquia completed in May, which was led by New Enterprise... Meer

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Scale like Twitter with Open Source Want to know how to scale like Twitter? The you should check out Apache Mesos, an open source project that engineering lead Benjamin Hindman started while he was a PhD student at Berklee. Described as an operating system for your database, Mesos helps developers write applications easier at Twitter and not have to worry about server reliability. "As of today,... Meer

Why Are Companies Still Using Legacy CMS Products like TeamSite & Vignette?

One of the favorite parts of my job is helping Acquia's sales team in competitive web content management replacement opportunities. I believe the traditional enterprise software model is broken. The antiquated idea of buying an expensive software license is being destroyed by open source and SaaS business models, which align the needs of the buyer and vendor. But I remain astounded by the number of companies who are still using legacy web content management products, in particular, HP/Autonomy/Interwoven TeamSite and OpenText Vignette. TeamSite... Meer

Digital has Moved from a Marketing Discipline to the Core of the Business

Just four years ago, it was commonplace for digital to be owned by the CMO. Many a CEO viewed digital as simply a marketing discipline. However, now in 2014, digital is fast becoming the crux of many business growth strategies - not just agile start-ups, but global enterprises. Being ‘digital-first’ is one of the best ways to meet and exceed customers’ growing expectations. Customers want to be able to connect with businesses in whatever way they choose; whether at home, at work or on the go and they want to do it on their own terms. As customers, we want information in one go and we don’t... Meer

Life Science Professionals: Don’t Give Up on Social Media

It's one report I never thought I'd see in my morning life sciences feed: The Colbert Report. But there it was: Stephen Colbert riffing, hilariously, on recent FDA guidance on the use of social media, specifically Twitter, by pharmaceutical companies. One Colbert recommendation: use emojis to represent known risks for any drugs mentioned in tweets. Funny. The comic potential must have been obvious to Colbert's writers: tweeting 140 characters does seems incompatible with the extensive... Meer

10 Reasons Enterprise Marketers Choose Drupal

Cross-posted with permission from Mediacurrent As marketers, you understand the importance of having a system that promotes ease and efficiency when it comes to implementing marketing processes. You want to create content once and use it over and over in different ways to create contextual user experiences. Drupal provides you with a variety of powerful, integrated tools to not only help... Meer

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