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NY.gov on Drupal, one year later

The web has done wonders to make government more accessible to its citizens. Take the State of New York; NY.gov is a perfect example of taking a people-centric approach to digital government. The site lets people easily access state government news and services, including real-time public transit updates, employment resources, healthcare information, and more. One year ago, The State of New York redesigned and relaunched their website on Drupal in partnership with Code and Theory and... Meer

How CPG Brands Can Win Consumers Using Real-time, Detailed Customer Data

Some of the best digital experiences are born out of strong partnerships. Great businesses can stand alone, but when you bring them together, amazing things happen. Acquia partners with a variety of agencies, Drupal shops, and technology partners to maximize the adoption and effectiveness of the Acquia platform. By working together, we can help customers build bigger and better digital experiences for their customers. The same can be said for being at the forefront of industry conversation. Recently we had a chance to collaborate with Acquia partner and mobile agency... Meer

Engage in Review: Creating a Whole Mobile Strategy with Webster Bank

If you’re competing against industry giants who have a strong online presence, your digital banking experience has to offer consumers the convenience and service they’ve come to expect--no matter what device they’re using. Back in 2012, only 10 percent of Webster Bank’s site visitors arrived from their mobile phones. Fast forward to 2015, and the new standard is a mobile experience designed for users who don’t sit at their desktops all day. Instead, a brand’s online presence must be adaptable to all the ways consumers will access it, whether by laptop, tablet or smartphone. So how did... Meer

As Enterprises Rush to the Cloud, Which Side of History Are You On?

You don’t have to go back many years – maybe to 2011 or 2012 – to recall when everyone was making bullish statements declaring it “the year of mobile.” In retrospect, there was nothing bold about what they were saying; all the signs were there. What began as a trickle –We’ll get 12 percent of our traffic from mobile users this year! – turned into a torrent, then became...ubiquitous. Today, your organization has either discovered mobile, or you’ve been marginalized. The New York Times made this reality crystal clear when it declared print dead and buried in its October 7... Meer

Engage in Review: 7 Digital Marketing Tips from Intuit and Third & Grove

What does it take to make a seemingly impossible task possible? Janin Kompor, Senior Manager of Web Strategy at Quicken and Mint, and Justin Emond, CTO and Cofounder at web design and development agency Third & Grove, answered that very question, sharing the digital marketing and project management lessons they learned along the way. Both Mint and Quicken were running on old technology stacks, and the cost for maintaining... Meer

3 Reasons Why Your College or University Should Fix Its Multisite Problems

In today’s digitally driven world, one website or even several websites is not enough to meet internal demand and external audience expectations. Pleasing the audience and supplying demand with affordable solutions, calls for a platform that can economically deliver engaging online experiences quickly and at scale. Managing and maintaining multiple sites can quickly get out of hand -- even with a solid digital strategy in place -- and sometimes the challenge is even knowing how many sites exist, who owns them, and... Meer

Engage in Review: Anticipatory Design with Aaron Shapiro, Huge CEO

While the idea of technology making our decisions for us may seem like a difficult concept to grasp, think about this statistic shared by Huge CEO Aaron Shapiro during his Engage presentation on anticipatory design: Americans make 35,000 decisions every single day. And technology only makes those decisions more complicated, providing too many options and leading to something called “decision fatigue.” Shapiro broke down the three key change drivers when it comes to making anticipatory design a reality: demographics, bandwidth ubiquity,... Meer

Engage in Review: Product Preview with Chris Stone, Chief Products Officer

The excitement level was high during the first day of Acquia Engage 2015. To kick off the conference, we heard stories of digital transformation from our CEO, Tom Erickson, as well as companies like Princess Cruises, Intuit, and Whole Foods, and got a glimpse into the future of the web from our CTO and Drupal founder Dries Buytaert. In the afternoon, Chris... Meer

Personalize, Simplify… and Don’t Be Creepy: Lessons from Engage 2015

This week, Boston was the scene of Acquia’s second annual conference for customers and partners: Acquia Engage. It brings together digital executives and leaders from many of the world’s leading brands, higher education, and the public sector. The central theme? You can’t afford to annoy your customers with over-aggressive campaigns and untargeted, one-size-fits-all content. Understand your audience and deliver experiences at the right time in the right context. In all, more than 600 people attended the two-day event. Acquia customers were centerstage, and the opportunities to learn and... Meer

Announcing Acquia Content Hub

The explosion of content continues to grow. With more and more organizations managing multiple sites and digital channels, the distribution of content is increasingly difficult to manage. Content can easily become siloed in different sites or platforms. Different data models make it challenging to access, update, and replicate content changes across your sites. Today, we're excited to announce Acquia Content Hub, a cloud-based content... Meer

The Evolution of Media Company CMS Platforms: Third Party Integrations

In the last part of our series, we reviewed a 2011 Adweek report on the CMS selections of major media companies. Beyond media industry business changes like mergers, and corporate spin offs, why has there been so much CMS change since a 2011? One major reason: a media company CMS platform must allow for many more integrations than just a few years ago. Integrations include technology... Meer

As Drupal 8 Launch Nears, Enterprise Adoption Takes Shape

Drupal 8 Release Candidate 1 is out, meaning general availability of Drupal 8 isn’t far behind. Existing Drupal users are eagerly gearing up to take advantage of the next-generation Drupal platform, of course, but it’s much bigger than that. Enterprises heading toward new web content management and digital experience projects are aligning with D8 – and some are already going live with new projects built on Drupal 8. Take Manhattan Associates, a B2B software technology provider, whose rollout of a new digital experience this year based on... Meer

Customer Success: The Driving Force Behind Your Business

Long before brands were able to use the internet, social media, video conferencing and any other form of digital communication to interact with their customers, there was the door-to-door salesman. You know the type. The overly-friendly person trying to sell a product under any means possible, with one thing in mind: sales targets. Fast forward 50 years, and the focus has shifted from thinking you know what your customers want, to actually asking them; and, particularly in the SaaS industry, involving them in the innovation process. Nowadays, customer success shouldn’t just be a buzzword, it... Meer

Avoid Vendor Lock-In with an Open Cloud Platform

Last thing I remember, I was Running for the door I had to find the passage back To the place I was before "Relax" said the night man "We are programmed to receive You can check-out any time you like But you can never leave!" The rise of cloud and software-as-a-service(SaaS) has changed how organizations buy and use enterprise software. The balance of power has shifted away from the big enterprise software companies selling expensive perpetual software licenses to nimble SaaS companies who can better align value to customer success. SaaS vendors need to continue to renew their customers... Meer

How To Meet Content Demands: Why Bidirectionality Matters

Digital has empowered consumers; the ease and availability of information has never been greater. Consumers no longer wait for brands to tell them what to do or what to buy; they seek out what they want to know. They trust user reviews over marketing messages, and they are quick to call you out on everything from false claims to insincerity. If brands want to reach customers, they need to recognize how savvy their audience has become by making sure every piece of content provides some kind of value. Content needs to be relevant to their interests, needs to be in the right tone, and needs to... Meer

The Fifth Digital Experience Government 'Must': Cultural Support

What is cultural support? Cultural support is an integral part of creating a cohesive work environment, and successfully implementing major change in an organization. It lays the groundwork upon which a collaborative, communicative, efficient team can be built. But what exactly is cultural support? I define it as having the right buy-in and the right loud voices advocating for change inside of an organization. In my experience, most government agencies have a lot of silos. There are IT groups responsible for operations, support groups responsible for communications, and public affairs... Meer

How to Make the Right Multisite Decision

Gone are the days when organizations can rely on a single online presence; the availability of omnichannel opportunities has paved the way for companies to build their digital strategy on a multitude of websites. Forrester Research recently surveyed technology, marketing, and business decision-makers about the state of their current digital portfolio and found that organizations on average manage 268 web and mobile properties across a... Meer

Find Your ‘Aha!’ Moment at Acquia Engage 2015 Digital Business Conference

I had a call recently with a digital leader at a Silicon Valley tech giant, who said something to the effect that “until a year or two ago, I really didn’t realize the vast number and size of companies using Drupal.” He’s gotten over his surprise, as he now directs one of the largest customer support communities in the world powered by Drupal on the Acquia Platform. Everyone who’s “new to Drupal” has their own aha! moment. Perhaps it’s when you discover that sites like GE.com, Pfizer.com, and TeslaMotors.com all run on Drupal. Or you learn Weather.com, one of the top-traffic sites in the... Meer

The Fourth Digital Experience Government 'Must': Omnichannel

Government agencies have historically delivered digital experiences to citizens that are cumbersome and disjointed. Until recently it’s been an inherent, if not necessary, business trait given the information, data, and transactions shared between governments and citizens. There are more rules and regulations dictating what a government organization can and can’t do than apply to other industries, which has often been a barrier to delivering the kinds of digital experiences that citizens have in their everyday lives, and now expect from their governments. To meet those expectations, and the... Meer

Acquia Engage Pre-Conference Sessions and Supporting Movember

Happy September, folks! It took a while for the sweltering summer weather to melt away, but this week the air has changed, and that distinct fall feeling is back. And do you know what that means? Engage is right around the corner! In just one month, we’ll be hosting our great keynote speakers, some killer content sessions, and an evening of music mastery with Aloe... Meer

Yes, Your Web Content Management System Should Run in the Cloud

Forrester Research recently published a report titled Should Your Web Content Management System Run In The Cloud? Download it here for free from Acquia. According to Forrester, the cloud Is finally coming to Web Content Management systems. It’s true that nearly every web content management vendor now offers their product via some form of cloud delivery. But it’s important to looking beyond the simple cloud label to understand how vendors support the cloud. There are three common cloud deployment patterns: Cloud hosting The most common... Meer

Mobile Commerce: Making the Most of Mobile Context

Delivering excellent mobile commerce experiences is not just about mobile-friendly design, but also about mobile context – the right experience at the right time given what you know about the customer. In some cases, this is a unique experience to the mobile visitor. Mobile’s role in the buying journey While it’s not possible to predict every mobile visitor’s intent and stage of the buying process, there are clues you can use to tailor the experience. Referral Source Did the visitor arrive via an email... Meer

Mobile Commerce: Responsive, Dynamic or Hybrid Design?

It’s clear that mobile matters, and mobile-friendly websites are table stakes. But what is the best approach for mobile commerce? Death of m.dot In the early days of mobile-targeted web design – circa 2009, mobile domains (m.dot or .mobi sites) were the norm. Home pages were nothing more than a list of menu links. Some sites, like Best Buy, offered only search tools and store locators with no browse navigation, product photos or checkout functionality. Mobile platform vendors like Usablenet, mPoria, and Digby powered over 80 percent of these early m-commerce sites, while the remainder were... Meer

Cracking Mobile Commerce Myths

There’s no question: Mobile commerce matters. In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent of all... Meer

Digital Experience Government Must #3: Implementing Personalization

Personalization for Government: Where to Start The first steps of creating a personalization strategy involve observing your users and collecting basic user data. If you can find out basic demographic information, and a basic browsing history (both on your site and across the web), then you’ll start to understand not only what types of people are visiting your website, but why. Once you have enough background information, you can start to implement some personalization initiatives, like... Meer