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日本のデジタルマーケティングと Drupal について

編集者より: 本日のゲスト投稿では、CI&T ASPAC ビジネスディレクターの上田善行氏より、日本における Drupal の現状をお伝えします。CI&T はグローバルソフトウェア企業であり、Acquia の戦略パートナーとして、企業のデジタル変革を支援しています。同社の Drupal サービスについてはウェブサイトをご覧ください。 この投稿で僕は、日本における Drupal の現状について書いてみたいと思っている。2015年を迎えて、誰もが、デジタル変革について考え始めていること、そして、Acquia CEO の Tom Erickson がこのブログ上で、日本についての情熱を表明(しかも、日本語で!)してから、すでに2年が経過し、ちょうど良いタイミングでのアップデートだと思ったからだ。 僕は過去15年間、主にマーケティングに関わる情報技術の仕事をしており、IT 部門やマーケティング部門の方々を支援してきた。それを踏まえて、Drupal には、並ならぬ期待を寄せている一人であり、2010年からは、日本での企業向け導入プロジェクトに関わっている。 Drupal は早い段階で日本に上陸し、コアなファンやリーダーシップのあるコミュニティが存在する。一方で、企業向けユースの観点では、ここ最近まで、外資系企業と一部の国内企業以外では利用されておらず、... Meer

Looking for a Lift: Why Clark University Chose the Acquia Platform

Looking for a Lift: Why Clark University Chose Drupal and the Acquia Platform A Q&A with Matt Cyr, Director of Content Marketing I recently had the opportunity to talk to Matt Cyr, Director of Content Marketing at Clark University in Worcester, MA. Clark is one of the most recent higher education institutions to adopt Drupal and leverage the Acquia Platform to deliver on its digital and institutional goals. Matt’s insight into the power of Drupal and the benefit of the Acquia Platform is a must-read for any organization that is looking... Meer

Getting Started with Multivariate Testing for Marketing

We’ve walked you through the basics of A/B testing and stressed its importance when it comes to maximizing conversion on your website. While A/B testing usually focuses on testing two or more variations of a single element against a Control, you can test more than two elements of a website at the same time to find the right combination to hit your goals; whether that’s engagement, revenue, etc. This is called multivariate testing. What is multivariate testing? In the simplest terms, multivariate testing tests... Meer

How Headline Testing Can Drive More Engagement

Whether it’s a novel or a news article, every great story needs something that grabs you and makes you want to read it. When it comes to the web, your content needs a great headline. But what does that mean? That it’s optimized for SEO? Does it mean it most accurately describes the adjoining content? While both are important, the real test for a headline is: Did it make you read the article? Most bloggers, journalists and copywriters are used to the practice of submitting multiple headlines for a single piece of content. But how do you determine which one to use? This is where testing comes... Meer

A/B Testing: What It Is and How to Do It Right

No one likes to waste time or money on a web experience that doesn’t perform and convert. As marketers, it’s our job to determine what our audience wants to see and how they want to engage with us online. That’s where A/B testing comes in. What is A/B testing? A/B testing (often called split testing or A/B/n testing because you can have “n” variations as opposed to just two) allows you to compare different website experiences to see which one is resonating better with your visitors and will help you achieve the ultimate goal for your site, whether it’s revenue, email signups, ad clicks, etc... Meer

Acquia retrospective 2014

As is now a tradition for me, here is my annual Acquia retrospective, where I look back at 2014 and share what is on my mind as we start the new year. I take the time to write these retrospectives not only for you dear reader, but also for myself, because I want to keep a record of the changes we've gone through as a company and how my personal thinking is evolving from year to year. But I also write them for you, because you might be able to learn from my experiences or from analyzing the information provided. If you would like to, you can read my previous retrospectives:... Meer

Why Retailers Need to Reorganize for Effective Content-Driven Commerce

This is the first post in an 8-part series called "Building a Content-First Organization." Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels. The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers – namely, how to integrate traditionally... Meer

Recent Highlights of Drupal in Media and Entertainment

When people ask me about the last year in my role as a director in our media entertainment and publishing practice, I tell them it was “Ludicrously busy”. The pace is furious as we help major media companies transition to Acquia and Drupal, most times away from custom, in house developed web content management (WCM) platforms. Before I get to the trends that will drive media companies to adopt new WCM platforms and other digital media technologies in 2015, let’s look at highlights from 2014 with the use of Drupal and Acquia in the industry. I added links to webinars and case studies so you... Meer

The New Real-Time Globalization and How to Keep Up

Going global is no longer a privilege, but a necessity. Between outsourced labor and localization, apps and analytics, the global economy is a busy place, and can challenge even the most prepared of companies. In order to keep pace with today’s real-time world, you need the skills and tools to make smart decisions in a market where there is little room for anything else. With the right care and pruning, you can not only keep up with the new globalization, but succeed. New Strategies for International Business When globalization burst onto the scene in the 80s, it included mostly big name... Meer

New Forrester Study Shows 944 Percent ROI with Acquia Cloud Site Factory

944 percent return on investment. Unheard of, right? Until now. Today, Acquia released a Total Economic Impact (TEI) study conducted by Forrester Consulting that shows the huge financial impact of implementing Acquia Cloud Site Factory, which can: Reduce site development and support costs Save IT and digital marketing resources Improve standardization and governance Accelerate time-to-market Increase scalability Deliver better web experiences It’s no secret that delivering... Meer

Announcing the Prescribed Products Promotional Standards Distribution

Acquia has long relied on the insights and efforts of its many partners in the wide world of Drupal “shops,” digital agencies, and system integrators to create transformational digital experiences for customers around the world across dozens of industries and specializations. When it comes to assembling the designs, content, and branding around today’s most remarkable digital experiences, those partners bring to bear a breadth of experience gained over years of client work to transform Drupal into the centerpiece of their clients’ online strategies. One agency partner,... Meer

Introducing Acquia Cloud Shield

Today, Acquia introduced a new level of service that offers our customers dramatically improved network security. Acquia Cloud Shield provides a completely isolated private network through which all intra-system traffic is routed to prevent infiltration by an intruder, as well as secure IPsec tunneling to offsite systems. Shield combines the security benefits of a private network with the ease of operation of a managed platform-as-a-service. Never before have organizations been able to this easily bridge their corporate network with the cloud and launch applications that connect securely to... Meer

Building a Great DX: Make Shopping an Experience

It was an enviable assignment, a challenge that I was happy to accept: check out the Friday night shopping experience at a Bass Pro Shop. Jason Thibeault, a co-author of Recommend This!, suggested the idea when we were discussing the evolution of Internet shopping. “Online shopping is no longer a button -- a separate place to make a transaction,” he said. “Now it’s an experience, a community with multiple opportunities for interactions.” It’s the difference, Jason said, between buying a fishing rod at Walmart, and buying one at Bass Pro Shop on a Friday night. “You should check it out,”... Meer

Building a Great DX: Get Started with “Smarter Data”

There’s one word that comes up in every discussion about Big Data: “overwhelming.” Because it is. A recent Economist survey of global corporations revealed that only 19 percent felt that they were effectively managing and utilizing their big data. Feel better? Okay, now let’s regroup and get started on smarter data -- data you can actually use to deliver great digital experiences. Here’s one small, smart, real-world model worth bringing into the digital realm: the way the Ritz-Carlton hotel chain gathers data. Every employee of the Ritz-Carlton helps to maintain a company-wide database... Meer

A Recap of Acquia Engage, as told through Twitter

*/ @acquia Thanks for letting me be part of the 1st #AcquiaEngage conf. Perfectly executed. Congrats! — Holly Bounds (@hollymbounds) November 5, 2014 It’s hard to believe only one week ago, I was kicking off Day 2 at Acquia Engage, Acquia’s first conference at the Westin Copley in Boston. We had nearly 500 people attend, a fantastic outcome! Acquia Engage started off with a keynote from Acquia’s own Tom Erickson... Meer

Plan for Successful Drupal Adoption

Change is hard. In technology, it is also inevitable. Done poorly, it can lead to busted budgets, blown timelines, and bloated scope. Done well, it can transform your organization. Planning is key to successful change--and planning must account for human needs as well as technical requirements. What is an adoption plan? An adoption plan for a software project has elements of the following: Product management Communications Project management methodology Risk mitigation Development methodology User acceptance testing Training Software adoption is as much about managing people as it is about... Meer

Acquia Digital Transformation Tour: Learn to Bridge the IT-Business Divide

I’ve been on the road for Acquia a lot since joining from Forrester Research in mid-summer (hello, Cleveland!). My focus: talking to technology and digital business pros about – and, really, advocating for – successful digital transformation. We recently added four new dates for the Acquia Digital Transformation Roadshow, evening events that bring together tech and business peers to meet, drink, eat and hear me talk about... Meer

#AcquiaEngage Recap: PFunk, Digital Disruption and the Future of Engagement

We need the funk, gotta have that funk. Owww….. Emerging through the noise of a packed venue at Boston’s Royale, George Clinton and the Parliament Funkadelic brought “pure funk mayhem” to all in attendance. As the first night’s entertainment at Acquia’s first ever conference, Acquia Engage, George Clinton and company were a tremendous compliment to the sessions, speakers and people - all of whom are working to achieve... Meer

Champions of… Context - Introducing Acquia Lift ContextDB

My favorite baseball team did not have a good year on the field. The Boston Red Sox finished dead last in their division. But when I caught a game late in the season, I had to tip my cap to the team’s marketing department. As soon as I entered the venerable, 100-year-old Fenway Park, my smartphone buzzed with a friendly greeting, and a $15 discount offer on any souvenir over $50. My Red Sox app noted that it was my third visit of the season, and extended an appreciative welcome. Later, after we reached our seats, it offered us a number of upgrade options. During the game, I could review... Meer

Two Become One: Publicis to Acquire Sapient

Sapient, a pioneer and fixture of Massachusetts’ digital industry, announced today it has agreed to be acquired by Publicis, the world’s third largest advertising agency with $7B in sales, for $3.7B. An Acquia partner, Sapient employs 13,000 people worldwide with a large presence in India, and operates three primary divisions: Nitro, Government Services and Capital Markets. Initial reports say that a new division called Publicis.Sapient will be formed and join Publicis’... Meer

Acquia, Investors and Teaming Up to Build Greatness

In the summer of 2007, I received an email from Michael Skok of Northbridge Venture Partners, who I had known for 12 years at that time. I had recently exited Mercury Interactive after its acquisition by HP. He suggested that I meet with a entrepreneur around a project he was looking at. When I met with Jay Batson, and short thereafter with Dries Buytaert, I was intrigued. It was Michael's vision about the possibilities however that really grabbed my attention. The three asked me later that year to join the yet unnamed company as its founding CEO. Timing being what it was, I had... Meer

Party City’s Spooktacular Product Wall Improves the Shopping Experience

A good user experience doesn’t always require technology It’s almost Halloween and I needed to put the finishing touches on my costume. This year I decided to make up my own costume – I am Wine Woman, fighting sobriety one grape at a time with my trusty side-kick Sangria Girl. Once my friend Bethany and I settled on our costumes, I immediately went to amazon.com to try and piece it all together. Purple dress, purple tights, purple Mardi-Gras mask (because, why not?) and a purple cape added to my cart and I was good to go! Except, unbeknownst... Meer

I Came for a Purple Jacket, but All I Got Was Pretty Pictures

I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style! I tried to purchase it, but couldn’t find the buy button. So I typed “purple jacket” in the on-site search box and all sorts of irrelevant things came up. I went back to the “shop online” section to try to browse for it. Still no luck. My... Meer

Crossing the Cloud Rubicon Requires Human Participation

We’re several years into the cloud revolution, and IT departments are officially on board: they’re slated to spend $13B on cloud computing this year. In-house racks and thick clients are cumbersome compared to cheap, hands-off cloud services. With costs shaved off in-house servers, IT teams can finally focus on those projects that engage users and boost company ROI. Regular business users like using the cloud, too, but they’re a lot more confused by it. Many spend more time figuring the cloud out—remembering logins, moving... Meer

Acquia benoemd tot 'Leader' in Gartner Magic Quadrant for WCM

You might have read that Acquia was named a leader in the Gartner Magic Quadrant for Web Content Management. It's easy to underestimate the importance of this recognition for Acquia, and by extension for Drupal. If you want to find a good coffee place, you use Yelp. If you want to find a nice hotel in New York, you use TripAdvisor. Similarly, if a CIO wants to spend $250,000 or more on enterprise software, they consult an analyst firm like... Meer

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