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Gearing up for Demandware XChange and Magento Imagine Commerce 2015

Here in New England, the sun is finally shining, the snow mountains are finally melting, and yet we can’t wait to jet cross country for the next duo of commerce conferences. In April, our commerce team will be attending two major industry events, the 2015 Demandware XChange Conference (April 13-15) and the Magento Imagine Commerce 2015 Conference (April 20-22) -- both held in warm, sunny Las Vegas. We’ll be armed... Meer

How Acquia is Reframing the Build vs. Buy Decision

I met with a Fortune 500 company earlier this month who is considering building their own web content management system from the ground up. This would mean spending millions of dollars architecting and coding a custom system to replace the existing legacy custom system they have already invested millions of dollars into, building bespoke CMS technology that still doesn’t meet their requirements. Build-your-own content management systems have been part of the world from the earliest days of the Web. Ron Miller, a well known TechCrunch writer covering the CMS space,... Meer

Want Digital Transformation Success? Get IT and Business on the Same Page

Every organization needs to harness technology and strategies to transform its business, and to move forward fast in a digital-first world. If you do this right, you're ready to empower your customers and deliver personalized digital experiences across websites, mobile, social, and commerce platforms. You've embraced Age of the Customer thinking. It also means you have the chance to apply digital technology to become a more efficient operation across sales, marketing, customer service, support, and even manufacturing and R&D. The digital enterprise is here. Yet I’m still amazed when I... Meer

Social Selling and Building Brand Awareness with Snapchat

The unique appeal of Snapchat from a brand marketing perspective is the allure of the elusive images. Traditional “snaps” only last for 10 seconds before they disappear forever. This means that unlike a pin on Pinterest or a post on Instagram -- which exist indefinitely -- a snap’s lifetime is finite, and if not “consumed” during it’s lifetime, it’s lost. This creates an unusual opportunity for brands to interact with their customers, and to target them on a platform that is frequently used in their daily lives.... Meer

Customers Want Personalized Content and Data-Driven Commerce

Republished from The Digital Economy Report Digital has changed everything in today’s world of online commerce. Personalization of digital experiences is no longer an extra, but an expectation. If a customer has visited your site once, they expect you to recognize them on subsequent visits and they expect a tailored experience. A study by Janrain showed that the majority of consumers – 75 percent – like it when brands personalize messaging and offers. Personalization is a win-win; customers are presented with what... Meer

Shop and Browse Everywhere in the Age of the Omni-Channel

Retailers are experimenting with alternative commerce experiences to make the shopping journey easier and provide it across all channels, from brick and mortar to online to mobile and beyond. The most successful retailers unite their messaging and media across channels, taking a “channel-less” approach to interacting with the consumer, and enabling commerce wherever the consumer is. Here are a few ways retail is embracing ways to make browsing and shopping possible everywhere. Bring the store to the people To be able to shop anywhere, you need a cash register everywhere: the shopping cart on... Meer

Acquia and VML announce the Sports Digital Experience Platform

Little beats an afternoon at the ballpark or a night sitting court-side. Yet diehard sports fans follow their favorite teams every day, all year round -- through forums online, investments in fantasy leagues, bets on brackets, squares, and pools, and team merchandise purchases. In this saturated market, there's an abundance of resources for fans to get the latest news, scores, schedules, and other team updates that they seek. Fans get their sports news and information from networks like Fox and NBC, who like ESPN now have 24/7 broadcast and digital sports operations. Digital media offers a... Meer

Why Being Great at Digital is Mandatory For Survival

I just came across an article on TheStreet called Can Target Escape the Stigma of Having Been Slow to Digital? It paints a pretty dire picture of Target’s digital commerce failures, according to Target's Chief Strategy and Innovation Officer Casey Carl. "As consumers rapidly embraced digital, we reacted too slowly," Carl said. "We played catch-up, and we treated the businesses separately, while competitors who doubled down their investments and moved to... Meer

Customer Experience in the New World of Retail: Context is Critical

Personalization is paramount in the retail world of 2015. If you read our piece on Banana Republic’s failed attempt at personalization, then you know the kind of powerful impact that can have on a previously devout, brand loyal shopper. Today’s consumers have developed savvy sensibilities and a distinct BS meter to weed out the retailers who do it right, and those who don... Meer

Hey Adobe, Welcome to a Multi-Screen World. Thanks for Joining Us.

Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content experiences — with images, 3D interactive models, video, and other content — in those life-sized displays we’re beginning to see in retailers or hotels, and even in screen-equipped vending machines. Not to mention ATMs, gas station pump screens, car dashboard screens, and appliances." In typical Adobe fashion, the showmanship of the reveal was amazing... Meer

Redefining Commerce, March 2015: Born Shoes

This blog series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be an online retailer, and delivering unparalleled consumer experiences. Shopping is a very visual activity -- online or off, being able to see and feel materials, textures, colors, and patterns is vitally important when deciding whether or not to make a purchase. While online shopping is easy and convenient, it lacks the tactile experience a shopper gets when they visit a brick and mortar store. For this reason, online... Meer

Where do Media Companies Fit in the World of Mobile Apps?

In the last post of our media and entertainment blog series, I highlighted the fact that now almost one-third of U.S. mobile web traffic is driven by the Facebook mobile application. What that means for content publishers is that they have to focus on tailoring their content for distribution and consumption on the Facebook platform. The prominence of the Facebook mobile application begs the question: Can media brands do well with their own applications and drive the audience to these branded experiences? Media Brands... Meer

eTail West 2015 Recap: “It’s Just Shopping”

“It’s just shopping,” said Jason Feldman, President, DTC of Hanes Brands during his Keynote speech at eTail West in Palm Springs last week. He was referring to the omni-/multi-/cross-channel browsing/buying behaviors exhibited by their customers. He went on to explain that his customers are simply finding the fastest/easiest way to get smart about a purchase decision and then complete the transaction. As retailers, it’s our job to do just that -- give our customers multiple routes to inform and facilitate purchasing, so they can choose whichever route is fastest/easiest for them, wherever... Meer

A New Way to Plan Your Journey to Drupal 8

Each day I hear something new about Drupal 8 -- the changes and great things it will bring. All of this got us thinking inside of Acquia’s Learning Services Team about what this means to education. With this amazing tool coming to the market, is the way we have traditionally taught Drupal really the right strategy for the future? Working with thousand of individuals with a different array backgrounds and skills, we realized that our focus needed to expand beyond simply teaching to the structure of Drupal. Instead, we now have to consider the needs and motivations of the individual learner,... Meer

Personalization - before you begin

Most websites can benefit from personalization in one way or another. But there are some things you should consider before you jump in and rethink the way users interact with your website. Personalization can be a very powerful tool to drive the bottom line of your digital business. This can mean different things to different websites. An ad driven revenue model will benefit from more pageviews per session, a lead generation site will benefit from faster and more conversions and so on. Depending on the model you’ll need a different strategy to hit your goals. Let’s find out how we can... Meer

Platform Trumps Product Approach as WCM Ascends in Digital Role

Web content management (WCM) has been an important player on the digital technology roster for years, an enabling technology to drive websites and online content. WCM now plays a more powerful role than ever in a digital stack, thanks to the new reality that multichannel digital experiences and overall digital business execution is a C-level mandate. Buyers entering the WCM market for the first time in a few years – since the LAST time they re-platformed their website – are discovering this new reality. Here’s the reality in 2015: WCM is the key, central technology on which you build,... Meer

Context Takes Personalization Into the Future

One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly? Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the masses. Who doesn’t want to feel like the brands we love care about what matters to us? And for brands, that focus on getting as close to 1:1 marketing as possible leads to increases in loyalty and conversion. Since the beginning of the Internet, people have sought use the web to form personal... Meer

Digital Leaders Discuss the Future of Media

Here in New York City, I’m fortunate to have direct access to leaders who are developing the future of media and entertainment. Some of these executives work at our Acquia customers here in the city; NBCUniversal and Warner Music come to mind. Others are old friends who I’ve met along the way in my career in media at companies like Dow Jones and CBS Interactive. This year we have started to gather these talents at a monthly meet-up in New York City, so that we can all learn from each other and discuss the latest digital media trends. Last month when we met up at The Ace Hotel, sidebar... Meer

Core Metrics for a Unified Content/Commerce Strategy

This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... Meer

“Web Content is the Backbone of Any Digital Experience”

Why Forrester’s Web Content Management Wave Matters to Commerce A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David Aponovich, Sr. Director at Acquia and former Forrester Analyst (and co-author of the 2013 wave) gave us his take what the report means... Meer

5 Questions CFOs Should Be Asking About Digital Transformation

2014 was the year of digital transformation. Digital excellence is no longer simply a way to outperform competitors, it is table-stakes for the long term existence of businesses. Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. Their primary finding? That “Digitalization” is no longer a sideshow — it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “... Meer

The Right Content at the Right Time

This is the seventh post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... Meer

Marketing Cloud Vendor Promises Probably Don’t Fit Your Digital Reality

As organizations march toward a digital-first future, it can be hard to resist the lure of digital marketing “suites” or “clouds” many software vendors are offering. If you’re in the market for new digital technology, fair warning. There’s a one-two-three punch waiting to surprise buyers that can derail your digital transformation plans. The lure of the vision: Marketing cloud vendors describe a persuasive picture of how all their digital marketing applications and customer experience tools get packed into a unified package to benefit buyers. It’s a compelling promise of complete... Meer

How To Recommend Content and Offers the Right Way

Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted based on the results and segmented your audience accordingly. But what's the most effective way to use this information? As Tony Haile, CEO of Chartbeat told Time, you only have about 15... Meer

Pinterest To Add Buy Button and Win Commerce Forever?

The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to use and it hasn’t lost its focus on delivering a beautiful visual experience. Let’s face it, even on a good day using Facebook is a chore, and on a bad day, Facebook can be downright... Meer

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