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Behavioral Targeting: The Key to True Personalization

So you have your first few rounds of testing done and your digital experience has been tweaked based on the results. You have a pretty good digital experience lined up for your visitors. Now what? The next step is to analyze what your visitors are doing on your site, what they are clicking on, what they’re viewing, and what they are interested in without them having to provide any personally identifiable information (PII). This is all part of behavioral targeting. However, before you can start targeting, you need to... Meer

Digital Marketing and Drupal Take Shape in Japan

Acquia CEO Tom Erickson has shared his passion for Japan, along with his view of Drupal expansion in the country (in Japanese, by the way!). Two years have passed since that time and things have dramatically changed. Now, at the start of 2015 as the challenge of taking on “Digital Transformation” weighs on everyone's mind, it is a great time for some updates on the current state of Drupal in Japan.
For the... Meer

日本のデジタルマーケティングと Drupal について

編集者より: 本日のゲスト投稿では、CI&T ASPAC ビジネスディレクターの上田善行氏より、日本における Drupal の現状をお伝えします。CI&T はグローバルソフトウェア企業であり、Acquia の戦略パートナーとして、企業のデジタル変革を支援しています。同社の Drupal サービスについてはウェブサイトをご覧ください。
この投稿で僕は、日本における Drupal の現状について書いてみたいと思っている。2015年を迎えて、誰もが、デジタル変革について考え始めていること、そして、Acquia CEO の Tom Erickson がこのブログ上で、日本についての情熱を表明(しかも、日本語で!)してから、すでに2年が経過し、ちょうど良いタイミングでのアップデートだと思ったからだ。
僕は過去15年間、主にマーケティングに関わる情報技術の仕事をしており、IT 部門やマーケティング部門の方々を支援してきた。それを踏まえて、Drupal には、並ならぬ期待を寄せている一人であり、2010年からは、日本での企業向け導入プロジェクトに関わっている。
Drupal は早い段階で日本に上陸し、コアなファンやリーダーシップのあるコミュニティが存在する。一方で、企業向けユースの観点では、ここ最近まで、外資系企業と一部の国内企業以外では利用されておらず、... Meer

Looking for a Lift: Why Clark University Chose the Acquia Platform

Looking for a Lift: Why Clark University Chose Drupal and the Acquia Platform
A Q&A with Matt Cyr, Director of Content Marketing
I recently had the opportunity to talk to Matt Cyr, Director of Content Marketing at Clark University in Worcester, MA. Clark is one of the most recent higher education institutions to adopt Drupal and leverage the Acquia Platform to deliver on its digital and institutional goals. Matt’s insight into the power of Drupal and the benefit of the Acquia Platform is a must-read for any organization that is looking... Meer

Meet Dustin Whittle: Get more done, better & faster – together.


Dustin Whittle, Developer Evangelist at AppDynamics, and I sat down at SymfonyLive Berlin 2014 to get to know each other. We touched on PHP's past and potential futures through HHVM or PHP7, how competition and collaboration both improve open source software and how business benefits from that, Drupal 8, and more. This podcast is some extracts from that conversation!

Get more done faster

When I asked Dustin my old chestnut ("What is your 1st memory of ..."), his response really got to the heart of what gives us many of the benefits of using open source software: cooperation,... Meer

Dogs and Cats Living Together? Why It's Time to Merge Content and Commerce

Dogs and cats living together? Why it’s time to merge content and commerce teams
This is the fourth post in an 8-part series called “Building a Content-First Organization.” See posts one, two, and three.
Putting marketing and commerce teams in the same room isn’t exactly the equivalent of... Meer

A Partner’s Perspective on Certification: Part 2

I was skeptical when the concept of Acquia Certification was presented to me. Certifications for open source software can often feel like a cash-grab to independent developers. I was pleased to discover how challenging the certification exam is, especially because I consider myself to be a strong full-stack Drupal developer. I learned things by studying for it, and for a developer, increasing your knowledge is always valuable.
As I look back on the experience, I feel like there are two unique sets of benefits for developers:
1. As a developer working in a team, studying for the exam together... Meer

Drupal and the power of flight with Sally Young


Sally Young, Senior Developer at Lullabot, let me take her away from the DrupalCon Amsterdam sprints to talk with me. I was thrilled to finally get her in front of my podcast microphone and camera. She is a smart and interesting developer involved in innovations including headless Drupal and mobile applications. More importantly to me, I've been figuratively dying to get her story on tape about her mother's misunderstanding of her first job ever since I first heard it a couple of years ago. Listen on and you won't believe what... Meer

Getting Started with Multivariate Testing for Marketing

We’ve walked you through the basics of A/B testing and stressed its importance when it comes to maximizing conversion on your website. While A/B testing usually focuses on testing two or more variations of a single element against a Control, you can test more than two elements of a website at the same time to find the right combination to hit your goals; whether that’s engagement, revenue, etc. This is called multivariate testing.
What is multivariate testing?
In the simplest terms, multivariate testing tests... Meer

How Headline Testing Can Drive More Engagement

Whether it’s a novel or a news article, every great story needs something that grabs you and makes you want to read it. When it comes to the web, your content needs a great headline. But what does that mean? That it’s optimized for SEO? Does it mean it most accurately describes the adjoining content? While both are important, the real test for a headline is: Did it make you read the article? Most bloggers, journalists and copywriters are used to the practice of submitting multiple headlines for a single piece of content. But how do you determine which one to use? This is where testing comes... Meer

A Partner’s Perspective on Certification: Part 1

Contributed by Ramy Nassar - Director of Business Development, Myplanet
You’re certainly not alone if you’re looking to build a new digital platform or application. There are literally tens of thousands of companies in North America lined up ready to help you achieve that vision. More often than not, these companies will use some form of open source software or platform, and when it comes to open-source platforms, the question is, how do you separate experience from embellishment? How can anyone tell the difference between experience and... Meer

Virtual Commerce Upstarts Hit the Bricks

Digital-first commerce pioneers make the move to the storefronts they were supposed to demolish.
In 2007 a new outdoor brand burst onto the scene ready to disrupt the retail world forever. An experienced management team comprised of former Patagonia and Nike executives “...set out to reinvent the way people shop, reshape the outdoor category, redesign the corporation—and inspire the wider business community to do the same”, according to FastCompany. They were going to save the world while reinventing retail as we know... Meer

Unlocking Business Growth Through a Unified Content and Commerce Strategy

This is the third post in an 8-part series called “Building a Content-First Organization." See posts one and two.
Developing a unified online experience is an important step for any company trying to hit what Kleiner Perkins’ Mary Meeker termed the Internet Trifecta (content+community+commerce) to differentiate its brand in an increasingly digitally dominated economy. That’s why creating a shared... Meer

A/B Testing: What It Is and How to Do It Right

No one likes to waste time or money on a web experience that doesn’t perform and convert. As marketers, it’s our job to determine what our audience wants to see and how they want to engage with us online. That’s where A/B testing comes in.
What is A/B testing?
A/B testing (often called split testing or A/B/n testing because you can have “n” variations as opposed to just two) allows you to compare different website experiences to see which one is resonating better with your visitors and will help you achieve the ultimate goal for your site, whether it’s revenue, email signups, ad clicks, etc... Meer

Contributing to Drupal 8 - Drupal Global Sprint Weekend 2015

You can still make an important contribution to Drupal 8. Drupal Global Sprint 2015-New England takes place this Saturday, January 17, from 10 AM to 5 PM at Genuine in Boston. Acquia is co-sponsoring the event and we invite you to RSVP and jump into the community. For local sprints around the world all weekend, check out this listing... Meer

Content en Commerce integreren in 6 stappen

Steeds meer retailers en fabrikanten van merkproducten onderkennen de noodzaak om digitale content te integreren met hun commerce-activiteiten. Ze begrijpen dat het nodig is om af te stappen van het ‘tweedelingssyndroom’ waarbij de homepage van het merk en webwinkel door uiteenlopende teams en met behulp van verschillende technologische platforms worden beheerd. Ze willen consumenten een naadloze gebruikservaring bieden tijdens alle stadia van het aankoopproces, van het zoeken naar,... Meer

PHP: Getting the job done, really easily – meet Stephan Hochdörfer


Stephan Hochdörfer from bitExpert AG and I got the chance to sit down and chat in the event hotel lobby following his session (and my keynote address :-) at SymfonyLive Berlin, 2014.

Surprisingly, this podcast contains "the s-word" once. You have been warned. :-)

Why PHP?

Despite this very positive statement, "I discovered PHP and stuck with it because it helps me solve my problems on a daily basis," when we got to this part of Stephan's history in open source, his tone got a little... Meer

Security is Top of Mind for CIOs in 2015

On Sunday night, rather than eating queso dip and watching playoff football, I decided to read Piper Jaffray’s 2015 CIO survey, an annual survey that helps CIOs and other industry experts understand how technology and other trends influence the growth of their position and technology choices in the new year.
As the Product Marketing Manager for Acquia Cloud, this survey was interesting to me in a lot of ways as we’re continuously striving to bring the most secure, reliable and scalable cloud platform to market to make our customers successful.
In the report, 112 CIOs were asked questions... Meer

Full Circle: A Field Marketer’s Perspective on Digital Transformation

Last night, I was sitting on my couch checking up on email and saw this:

Helping organizations to be successful with digital transformation is the core of what I work on everyday. Last night, I was able to experience the full lifecycle of an Acquia site-deployment with a customer. I remember hearing when the opportunity was discovered; progress as our sales organization worked to identify what Intuit wanted to achieve; and reading the win report; and it all came full circle when a personal site-launch notification to help “take control of your money and get more out of life” came across my... Meer

Explaining Drupal, the pragmatic choice – meet David Aponovich


David Aponovich knows the web content management business far beyond just the "Drupalsphere". I was thrilled when he joined Acquia from Forrester Research in 2014, since I believe his voice, experience, and insight can help convince more businesses of the benefits of using Drupal, especially given the upcoming release of Drupal 8. He and I sat down at DrupalCon Amsterdam – David's first Drupal community event – and talked about digital transformation from the "information superhighway" to today, corporations and open source software as a pragmatic choice, and how the definitions of... Meer

Automating Remote Administration

Acquia has started rolling out automated security updates for Remote Administration (RA) subscription accounts, filling a critical lag that automation previously has not been able to solve. We’re excited, because our RA customers can count on Acquia to patch their sites as soon as automatically possible regardless of their Drupal configuration.
This feature has long been a goal for Acquia Support and the RA team in particular; it’s been more challenging than we expected. You see, automation is easy if all sites are built from the same base repository using the same folder structure and... Meer

Wordpress to Drupal 8 Migration

This blog post explains how to migrate a stock Wordpress site to Drupal 8 as of D8 beta3. We’ll be covering conversion of users, comments, pages and blog posts to Drupal format. You can find the code hosted on Github. If you’d like to contribute to the project of building a Wordpress Migrate module, please fork it from Github, do the improvements and then raise the pull requests.
The setup
Here’s an example of an existing WordPress... Meer

Why Retailers Need to Reorganize for Effective Content-Driven Commerce

This is the first post in an 8-part series called "Building a Content-First Organization."
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power to engage directly with their customers through web and mobile channels.
The mandate for more sophisticated brand content has introduced a new set of challenges for online retailers – namely, how to integrate traditionally... Meer

Recent Highlights of Drupal in Media and Entertainment

When people ask me about the last year in my role as a director in our media entertainment and publishing practice, I tell them it was “Ludicrously busy”. The pace is furious as we help major media companies transition to Acquia and Drupal, most times away from custom, in house developed web content management (WCM) platforms. Before I get to the trends that will drive media companies to adopt new WCM platforms and other digital media technologies in 2015, let’s look at highlights from 2014 with the use of Drupal and Acquia in the industry. I added links to webinars and case studies so you... Meer

Lift Taking Off...

It's been awhile since I've written an update about my integration of Lift into the Acquia.com site (you can read my last post here), but recently I've been getting some results that are worth sharing.
The numbers aren't big, because I've only been running this latest test for about a month, but they are impressive enough that the sales team here took notice.
In fact, Tom Murdock, head of worldwide inside sales here at Acquia, got very excited when he saw the latest Lift results.
The small numbers didn't stop him from... Meer

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