Home / Calvin Scharffs

Calvin Scharffs

VP of Marketing and Product Development
Lingotek

Recente blogs

Posted on donderdag, 23 oktober 2014, 11:04
We’re several years into the cloud revolution, and IT departments are officially on board: they’re slated to spend $13B on cloud computing this year. In-house racks and thick clients are cumbersome compared to cheap, hands-off cloud services. With Meer...
Posted on donderdag, 4 september 2014, 15:26
In the typical Web project, there are many steps to get your work done. You have to define the site structure, setup necessary modules, create content, make sure everything works, deploy, fix, repeat. If you go global, the busywork gets compounded. Meer...
Posted on maandag, 16 juni 2014, 14:26
The goal of content creation today is to get the biggest bang for your (written) buck. The more you can amplify, distribute and proliferate your content, the more people you can reach. The more people you reach, the more people engage—and that Meer...
Posted on donderdag, 15 mei 2014, 09:04
Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t Meer...
Posted on donderdag, 13 maart 2014, 11:54
If you plan on competing in the global marketplace—and chances are, you eventually will—you have to make sure that every customer in every country has the opportunity to engage with your brand. After you mark off the logistical action items for Meer...
Posted on woensdag, 19 februari 2014, 15:01
Cloud-based platforms and services have made going global more of a plug-and-play proposition than ever before. You can plug specialized modules into your workflow that let you translate content, run analytics, edit across websites and more, without Meer...
Posted on woensdag, 15 januari 2014, 09:16
There’s a new truth when it comes to content: Integrate or drown. As more companies go global, social and mobile, the amount of web content they must deal with multiplies exponentially. In order to stay productive (and sane), marketers and others Meer...
Posted on donderdag, 12 september 2013, 13:09
From establishing a stronger brand presence to increasing search-ad click-through rates, companies today have all kinds of incentives to go social. Consider this: · 77% of B2C companies have found users on Facebook · 65% of B2B companies have Meer...