Mercedes-Benz gains market insights from community Web site [Oct. 3, 2011]

Submitted on
maandag, 3 oktober 2011
,
KM World

TNS selected Acquia Commons to build "Stars Insight," a community website for Mercedes-Benz. Thomas Wachter, TNS senior consultant and automotive market research team leader, says, “Acquia Commons allowed us to quickly build this website while adhering to Mercedes’ strict brand guidelines and maintaining the flexibility needed to support TNS’ strategic requirements.”