How to move from selling a service to selling a product [Sept 19, 2012]

Submitted on
woensdag, 19 september 2012
,
The Globe and Mail

At first, Vancouver-based Appnovation took on a wide range of website development projects for clients, but Mr. Leung realized it needed a focus. So he zeroed in on content management systems that allow users to control a website.

Appnovation started to build applications with Drupal, an open-source content management platform popular among large organizations. It then moved into other service areas, such as mobile apps and back-end office tools, all of which it developed with open-source software.

Those decisions paid off. Today, Appnovation has about 55 employees, and Mr. Leung says 2012 revenue will be about $4.5-million, almost triple last year’s $1.6-million.

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