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tom wentworth

When Digital Marketing Meets Open Source [May 27, 2014]

Submitted on
mardi, le 27 mai 2014h
,
Computerworld

By Rohan Pearce

The chief marketing officer of Massachusetts-based Acquia wants to take the open source message to other marketers

It's a product that actually costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source to marketers was probably never going to be an easy job.

So you might forgive Tom Wentworth if he was a little wary of taking up the role of chief marketing officer at Acquia. But the CMO says that when he received a message from a recruiter asking if he was interested in the position, he jumped at the chance. "I couldn't have dialled back the number faster when I saw him asking about Acquia," Wentworth says.

Wentworth took up the role at Boston-based Acquia about 17 months ago. The company provides software and services based on Drupal: The open source content management system which the federal government has indicated it is likely to standardise on for a whole-of-government CMS.

Although it is Wentworth's first experience at an open source company, he has held marketing roles in other content management software vendors.

Before Acquia, he was CMO at Ektron, and prior to that he was Web solutions evangelist at Interwoven, which was acquired in 2009 by Autonomy — which itself was snapped up by HP in 2011 (a somewhat fraught acquisition.)

"I've been in the content management space for about 15 years now," Wentworth says. He joined Acquia in December 2012.

The decision to join Acquia was a "if you can't beat them, join them", Wentworth says. "As somebody's who's been in the market for so long, I saw the clear shift to open source and I saw the disruption that Drupal was having in the market and really wanted to be a part of it.

"I think when I look at the future of integrated digital experiences and how I see CMOs changing how they adapt digital technology I think Drupal is so strongly suited for that that I had to find a way to get here."

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Website Software Seller Acquia Adds $50M, Led by NEA [May 27, 2014]

Submitted on
mardi, le 27 mai 2014h
,
Xconomy

By Curt Woodward

Acquia hasn’t been shy over the past few years about its hopes to become a public company. Today, the seller of website management software is stacking up some more venture capital: a $50 million investment that Acquia says will help it continue growing in multiple areas.

The new investment was led by New Enterprise Associates, which will add growth equity leader Ravi Viswanathan to the company’s board. Another new investor, Split Rock Partners, also contributed to the round, along with some previous venture investors.

Acquia, founded in 2007, has been billing itself as “pre-IPO” for some time now. CEO Tom Erickson told the Boston Business Journal in March that his company could go public as early as this year, and Acquia added a new chief financial officer last week, a move that was touted in context with an eventual IPO filing.

In an interview Tuesday, chief marketing officer Tom Wentworth said the new financing hadn’t changed the company’s plans for a possible IPO. ”This funding is really about allowing us to move faster and accelerate our momentum,” Wentworth said. “Being a public company is certainly an option for us, but right now we’re focusing on continuing our really fast growth.”

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CMO Interview: Marketing Open Source (to Marketers) [April 24, 2014]

Submitted on
jeudi, le 24 avril 2014h
,
CMO

By Rohan Pearce

The CMO of Massachusetts-based Acquia wants to take the open source software message to other marketers

It's a product that costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source software to other marketers was never going to be an easy job.

So you might forgive Tom Wentworth if he was a little wary of taking up the role of chief marketing officer at Acquia. But the CMO says that when he received a message from a recruiter asking if he was interested in the position, he jumped at the chance. "I couldn't have dialled back the number faster when I saw him asking about Acquia," Wentworth says.

Wentworth took up the role at Boston-based Acquia 17 months ago. The company provides software and services based on Drupal: A well-established, modular open source content management system.

Although it is Wentworth's first experience at an open source company, he has held marketing roles in other content management software vendors for about 15 years. Before Acquia, he was CMO at Ektron, and prior to that he was Web solutions evangelist at Interwoven, which was acquired in 2009 by Autonomy — which itself was snapped up by HP in 2011 (a somewhat fraught acquisition ).

Wentworth joined Acquia in December 2012. The decision was a "if you can't beat them, join them", he says. "As somebody's who's been in the market for so long, I saw the clear shift to open source and I saw the disruption Drupal was having in the market and really wanted to be a part of it.

"When I look at the future of integrated digital experiences and how I see CMOs are changing how they adapt digital technology, I think Drupal is so strongly suited for that and I had to find a way to get here."

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How Your Digital Marketing Team Can Generate Revenue [March 4, 2014]

Submitted on
mardi, le 4 mars 2014h
,
IT Business Edge

By Tom Wentworth

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.

Acquia to Present at Pacific Crest Securities 2013 Global Technology Leadership Forum [Aug. 7, 2013]

BURLINGTON, MA – August 7, 2013 – Acquia, where great digital experiences begin, today announced that CMO Tom Wentworth will be presenting at the Pacific Crest Securities 15th Annual Global Technology Leadership Forum held August 11-13, 2013 in Vail, Colorado.