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Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.

Red Hat and Acquia thrive on complexity

Submitted on
mercredi, le 17 septembre 2014h
,
CNET - The Open Road

Drupal is a fantastic Web publishing platform that derives much of its value from a disparate community of contributors, as Xconomy recently wrote. With more than 4,000 contributed modules from over 3,000 active contributors (741 of which contribute to Drupal Core), Drupal has something for everyone, which is both its greatest asset and biggest liability.

Choice is good. Too much choice, however, can be bad.

The same holds true for Red Hat, which charges a premium for its Red Hat Enterprise Linux distribution to enterprises that want to tap into Linux but don't want the bother of rolling their own version of Linux from Kernel.org.

The problem, however, is that such a business model depends upon the complexity of the underlying platform. If that complexity goes away, does the business model?

The Drupal-focused company Acquia is thriving because deploying Drupal, what with its myriad of choices, can be complex. Ditto for Red Hat. There are thousands of packages that comprise Linux, making it worthwhile to pay a trusted guide like Red Hat.

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Selling open-source 'ice' to the eskimos

Submitted on
mercredi, le 17 septembre 2014h
,
The Open Road

Savio Rodrigues of InfoWorld tries to parse what makes open-source buyers tick, and how to generate more of them. In so doing, he suggests that the real battleground is over those enterprises with both money and expertise to go it alone with open-source software (so-called "Category B" customers).

Why should they bother buying support when they can self-support?

For me, this isn't the right question. Using his MySQL-derived customer classification system, the real question is, "Can proprietary software serve Category A (companies with more time than money) at all?" and "Can open source more efficiently serve Categories B and C too?"