A few of days ago I blogged about a conversation I had with an industry analyst. A key quote I heard from him that conversation was this: "The feature set for social business software is now pretty well known." And again today I heard from another well-known social business software consultant that he thinks "There's not much IP (intellectual property) in social business software; it's not hard software to create."
If I were an analyst today (I was one at Forrester in the mid 1990's), I'd say it's time to write a complete report about what this means for enterprises.
What it means is that organizations should be cautious about buying into expensive proprietary solutions, since those products - and companies - are now highly vulnerable to being commoditized.