Accueil / Taxonomy term

forrester

Why the Gartner Magic Quadrant for WCM Matters to Commerce

Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment for Acquia, and makes everyone here extremely proud to work for such an amazing company.

Acquia Digital Transformation Tour: Learn to Bridge the IT-Business Divide

I’ve been on the road for Acquia a lot since joining from Forrester Research in mid-summer (hello, Cleveland!). My focus: talking to technology and digital business pros about – and, really, advocating for – successful digital transformation.

#AcquiaEngage Recap: PFunk, Digital Disruption and the Future of Engagement

We need the funk, gotta have that funk. Owww…..

Emerging through the noise of a packed venue at Boston’s Royale, George Clinton and the Parliament Funkadelic brought “pure funk mayhem” to all in attendance.

pfunk

I Came for a Purple Jacket, but All I Got Was Pretty Pictures

I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style!

paul smith - winter/autumn

Forrester Research: Bridge the Commerce/Content Divide

Indéfini

The Issue: The Content and Commerce Divide
Commerce and digital marketing teams tell a familiar story. The commerce team launches an online store on a commerce platform. Commerce and IT focus on the platform and evolve it as the online business grows—focusing
on basics such as PCI compliance and product information and expanding to more complex integrations. Now they want to add content, such asreviews and engaging media, that will inform and guide shoppers.

Read full article »

Why we’re dropping the “e” in eCommerce. And why you should too.

The rise of m-commerce, the struggles with social-commerce, the growing maturity of e-commerce, the integration of technology into physical commerce… it can be, no it is, overwhelming. As marketers, we feel the need to distinguish between the different types of platforms consumers use to research and purchase products. We have mobile teams responsible for developing shopping apps, and optimizing the mobile experience.

Why A Former Forrester Analyst Is Betting His Career on Acquia and Drupal

I recently left my role as senior analyst at Forrester Research, where I helped to lead research on web content management and digital experience tools, to take a new challenge at Acquia.

The change is still fresh enough that nearly every day someone asks me, “Why Acquia?”

Building a Great DX: Deliver the Right Information, at the Right Time

I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to niche markets.

When I spoke with Joe recently he told me that today the landscape is the exact opposite.photo

The Rise of Digital Creates A Marketer’s Dilemma

As a product manager at Acquia, I frequently speak with digital thought leaders at many organizations, small and large. It’s clear that the digital marketing profession at these organizations has undergone tremendous change over the past decade. Digital marketers now oversee large numbers of “digital experiences,” rather than the small number of static, branded web sites that were the norm just a few short years ago. And by incorporating web, social, mobile and offline touch points, managing these digital experiences has become very complex.

Pages