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The Rise of Digital Creates A Marketer’s Dilemma

As a product manager at Acquia, I frequently speak with digital thought leaders at many organizations, small and large. It’s clear that the digital marketing profession at these organizations has undergone tremendous change over the past decade. Digital marketers now oversee large numbers of “digital experiences,” rather than the small number of static, branded web sites that were the norm just a few short years ago. And by incorporating web, social, mobile and offline touch points, managing these digital experiences has become very complex.

Forrester Report Tackles the Great Content and Commerce Divide

Imagine this: You walk into a local department store and browse until you find just what you’re looking for, but then you discover there’s no cash register in the building… you have to walk several blocks to get to the place where you can checkout.

Forrester CX Forum East

Join us in New York for Forrster's Forum for Customer Experience Professionals at booth #307!

Open source WCM solution tops user satisfaction rate [Nov 5, 2012]

Submitted on
lundi, le 5 novembre 2012h
,
Ciol

BURLINGTON, USA: Acquia, the enterprise guide to Drupal, has announced that a commissioned study conducted by Forrester Consulting on behalf of Acquia, titled "Is It Time To Consider Open Source WCM For Digital Experience?" found that open source Web Content Management (WCM) solutions have the highest satisfaction rate for creating dynamic, multichannel digital experiences.

Of those who said they were 'very satisfied' with their existing WCM solution, open source had the highest satisfaction rate (37 percent) over "homegrown" (22 percent) and proprietary solutions (8 percent).

The Forrester study, commissioned by Acquia, surveyed 160 senior business, marketing and IT decision-makers from organizations with 1,000 to more than 20,000 employees. The survey revealed that 31 percent of organizations plan on switching WCM platforms this year and 58 percent indicate that their organization has considered or is considering open source WCM.

D’après les résultats d’une nouvelle étude indépendante, les solutions de gestion de contenu web open source génèrent plus de satisfaction que les solutions propriétaires [5 novembre 2012]

Paris, le 5 novembre 2012 - Acquia, le guide Drupal des entreprises, révèle aujourd’hui les résultats de l'étude « Est-il temps d’envisager les logiciels de WCM open source sur la Toile ? », menée par Forrester Consulting à la demande d’Acquia. Selon l’enquête, les solutions de gestion de contenu Web (WCM) open source sont les plus satisfaisantes pour la création d’expériences dynamiques et multicanal sur Internet.

Forrester Report Finds Enterprise Embracing Open Source WCM [Nov 1, 2012]

Submitted on
jeudi, le 1 novembre 2012h
,
CMS Wire

Cloud services provider Acquia has commissioned a Forrester report on open source WCM, and while the results are not overwhelming, it does show more enterprise companies are employing open source systems.

Nearly 60 percent of the 160 companies surveyed said they had at least considered open source for their WCM programs. The report also found that executives who make these kind of decisions are also the ones who are least likely to be very satisfied with their choice.

New Independent Survey Indicates Open Source Web Content Management Solutions Have The Highest Satisfaction Rate [October 30, 2012]

BURLINGTON, MA – October 30, 2012 – Acquia, the enterprise guide to Drupal, today announced that a commissioned study conducted by Forrester Consulting on behalf of Acquia, titled “Is It Time To Consider Open Source WCM For Digital Experience?” found that open source Web Content Management (WCM) solutions have the highest satisfaction rate for creating dynamic, multichannel digital experiences. Of those who said they were ‘very satisfied’ with their existing WCM solution, open source had the highest satisfaction rate (37%) over “homegrown” (22%) and proprietary solutions (8%).

Forresters Customer Experience Forum 2012 West

Headed to Forresters CX Forum? Join us for breakfast and a lively dialogue on Everything You Know About Open Source is (Probably) Wrong, with our own Peter Guagenti! This event takes place 7:30 - 8:20am on November 15th.

Acquia Podcast 3: Interview with Forrester Analyst Stephen Powers

In this podcast, Bryan House talks to Forrester Analyst Stephen Powers about his recent report Web Content Management and Open Source: Answers to Frequently Asked Questions. Listen to Stephen expand on the drivers for use of open source for WCM initiatives in the enterprise.

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