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New Balance Sports Research Lab Site Improves Digital Footprint [Oct. 7, 2013]

Submitted on
lundi, le 7 octobre 2013h
,
Retail Touchpoints

The explosion of digital in the fitness community has made tracking daily activity and performance easier than ever. Mobile apps, content-rich web sites and user-friendly products enable the consumer to stay connected with their goals while personalizing the experience at the same time.

The same can be said about what consumers choose to wear and lace up. How can you perform at your best if your footwear in particular isn’t delivering the comfort, feel and look you want?

The New Balance web site, Sports Research Lab, takes this idea and runs with it.

Combining A Digital And Interactive Experience

The web site serves as a test program, which engages consumers with New Balance designers, manufacturers and product managers to provide feedback on prototype footwear.

When a consumer comes to the Sports Research Lab site and applies to be part of the test group, a prototype is sent to them for initial impressions: how the shoe feels, looks and performs. Those results are then received by the design, manufacturing and production team, which they then use to make alterations to fit those needs. This process consists of several stages between both groups to enhance future prototypes until it is ready for production.

Explaining Varnish for Beginners

A short time ago I published a presentation I gave at DrupalACT entitled 'Varnish for Beginners'. Whilst the presentation itself went down well and those attending hopefully garnered a good amount of knowledge, I thought I'd share the basics in this blog post for those who would like to know more about it.

What is Varnish?

Personalizing the Digital Experience Using Simple Taxonomy

(Part 2 of the Exploring Personalization Blog Series)

There aren’t a shortage of tools and techniques surrounding successful personalization as I discussed in my last blog post. But with that being said, executing through precise, innovative taxonomy needs to be done effectively in order to turn viewers into returning visitors.

Responsive Design in Higher Education: How Do We Do It Better?

At our higher education Meetup last week in Atlanta (http://higheredmeetupatlanta.drupalgardens.com/#), Savannah College of Art and Design (our host school) presented their new Drupal web site and talked about how it’s impacting their overall business. The assembled group was impressed with what they saw.

The Wisdom of Crowds and The Open Source Way

What do high-speed rail, ash tree dieback, and changing world demographics have in common?

These are just three projects that are actively harnessing what James Surowiecki refers to as, The Wisdom of Crowds.

Open Source Design

Low-cost Drupal website brings high-end rewards for Kansas City non-profit

The journey from a dimly lit photo of a young woman with a blank stare to the smiling young man at the top of the homepage is a metaphor for the hope that Higher M-Pact brings to troubled teens, but also mirrors the journey of Higher M-Pact’s online presence.

What does the White House's Executive Order mean for Open Government?

(Part 1 of the "Open Gov" blog series)

The White House's Executive Order of May 9, will cause a shift in the way that Federal agencies present data. The Executive Order, “Making Open and Machine Readable the New Default for Government Information,” mandates that, “the default state of new and modernized Government information resources shall be open and machine readable.”

Why Steve Jobs Would Have Loved Drupal

I’m an unashamed Apple fanboy. I’ll resist the temptation to #humblebrag about all the Apple gear I’ve owned through the years. I worship at the altar of the late Steve Jobs, who while flawed, has inspired me through his relentless passion and creativity.

News of the paperback release of his autobiography in September reminded me of one of my favorite moments from his book:

Drupal : Alter Way et Acquia lancent Acquia Cloud Extend en France [15 mai 2013]

Submitted on
mercredi, le 15 mai 2013h
,
LeMagIt

par Cyrille Chausson

Acquia, une société spécialisée dans le service autour du CMS Open Source Drupal et fondée par le créateur de Drupal, et Alter Way, l’une des SSLL clés dans l’Hexagone, ont décidé de renforcer leur partenariat en proposant Acquia Cloud Extend au marché français. Cette offre conjugue certes un hébergement de Drupal sur des datacenters français, mais donne également accès à l’offre Acquia Cloud, qui apporte un environnement expert autour de Drupal, doué notamment d’un environnement de développement, d’un accès aux API d’Acquia Cloud, et d’outils d’optimisation des déploiements, comme l’indique le site d’Acquia. Un workflow automatisé ainsi qu’un système de stacking adapté à Drupal sont également intégrés, souligne Alter Way dans un communiqué. A cela s’ajoute un accès aux experts de chez Acquia.

Alter Way, qui était déjà partenaire d’Acquia autour de l’intégration Drupal, servira ainsi de relai pour lancer cette offre Cloud en France, «pays-pilote» avant un déploiement de l’offre à l’international.

Alter Way propose des services d’hébergement de sites Web et dispose également d’une offre cloud baptisée H2O, à base de solutions Open Source.

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