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How To Drive Conversions with Acquia Lift

Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was.

The next best thing is a personalized digital experience that resonates with every site visitor. Acquia Lift does that. It enables marketing teams to increase revenue and gather new leads by instantly generating the kind of relevant content that customers crave.

Big Data and Your Post Holiday Pounds [Jan. 21, 2014]

Submitted on
mardi, le 21 janvier 2014h
,
CMS Wire

By Tom Wentworth, Acquia CMO

Losing weight and getting fit are among the top five most popular New Year’s Resolutions every year. But resolutions tend to wear out by spring and many people struggle to keep up the energy, enthusiasm and motivation to stick to their goals. A very 2014 solution may be the answer to this problem: data.

Although data may not seem as motivational as a good RATT mix or a 6-foot-3, ex-Navy SEAL trainer yelling in your ear, data could be your ticket to a happy, healthy new year. And technologists are all in. At CES this year, fitness wearables stole the show. From Fitbit to the new Sleep Number smart bed, these products are all about data; their value is that they collect troves of data about the wearer’s exercise, eating and sleeping habits, which they can then (hopefully) turn into actionable changes.

Data, Data, Data

For marketers, the data from these highly intelligent smart devices provides valuable information about consumer likes, dislikes, routines and habits that’s used for a slightly different purpose. This data ultimately provides strategic direction for marketing campaigns and promotions. Using this personalized information gathered from smart devices, marketers can set advertising campaigns based on the specific times of the year when people are more likely to gain weight, lose sleep, eat more salad, etc. Say, for example, that Planet Fitness gathers data from Fitbit and serves more ads to users of the fitness band between Thanksgiving and New Year's.

Contextual Relevance

But what if this information could do more than just determine when an advertisement runs or a promotion goes live? This brings me to the idea of the connected device and the Internet of Things.

Reflections on Drupalcon, D7, and DevSeed

I'm in my hotel room after the final day of Drupalcon San Francisco 2010. As always, I had a great time at the conference. I've been so busy building Acquia Hosting for the last year that I lost track of most of what went on with Drupal development in 2009 (except for the Field API project, of course), and I really enjoyed the opportunity to catch up.

My personal Drupalcon experience was largely focused around two new developments: