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How Blake Lively Almost Got Content for Commerce Right. Almost.

When I first heard Blake Lively was launching a lifestyle/ content/ commerce website, I’ll be honest, I was excited. I was a pretty big Gossip Girl fan back in the day, and I’ve always admired her cool, eclectic sense of style. According to Vogue, the site is “part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands.”

How To Drive Conversions with Acquia Lift

Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was.

The next best thing is a personalized digital experience that resonates with every site visitor. Acquia Lift does that. It enables marketing teams to increase revenue and gather new leads by instantly generating the kind of relevant content that customers crave.

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative.

Converging Content, Community and Commerce in Higher Education

Higher Education institutions rely on their websites to tell their story through rich and engaging digital experiences.

In this rapid age of innovation, it is imperative that educational establishments are able to attract and enroll the best prospective students and once those students have matriculated, institutions need to develop applications to support students and help them to collaborate, pay bills, take part in extracurricular activities and, most importantly, learn.

So schließen Sie die Lücke zwischen Content und Commerce: 5 Strategien

Es ist kein Geheimnis mehr: Hochwertiger Content ist der Schlüssel zu erfolgreichem E-Commerce.

Big Data and Your Post Holiday Pounds [Jan. 21, 2014]

Submitted on
mardi, le 21 janvier 2014h
,
CMS Wire

By Tom Wentworth, Acquia CMO

Losing weight and getting fit are among the top five most popular New Year’s Resolutions every year. But resolutions tend to wear out by spring and many people struggle to keep up the energy, enthusiasm and motivation to stick to their goals. A very 2014 solution may be the answer to this problem: data.

Although data may not seem as motivational as a good RATT mix or a 6-foot-3, ex-Navy SEAL trainer yelling in your ear, data could be your ticket to a happy, healthy new year. And technologists are all in. At CES this year, fitness wearables stole the show. From Fitbit to the new Sleep Number smart bed, these products are all about data; their value is that they collect troves of data about the wearer’s exercise, eating and sleeping habits, which they can then (hopefully) turn into actionable changes.

Data, Data, Data

For marketers, the data from these highly intelligent smart devices provides valuable information about consumer likes, dislikes, routines and habits that’s used for a slightly different purpose. This data ultimately provides strategic direction for marketing campaigns and promotions. Using this personalized information gathered from smart devices, marketers can set advertising campaigns based on the specific times of the year when people are more likely to gain weight, lose sleep, eat more salad, etc. Say, for example, that Planet Fitness gathers data from Fitbit and serves more ads to users of the fitness band between Thanksgiving and New Year's.

Contextual Relevance

But what if this information could do more than just determine when an advertisement runs or a promotion goes live? This brings me to the idea of the connected device and the Internet of Things.

5 Strategies to Close the Content, Commerce Gap

The secret is out: Great content drives commerce engagement.

However, creating an easy handoff between the content experience and the purchase experience remains a mystery for most. To fully integrate these two experiences, retailers and brands will need to look at technology and far beyond. I recently published an eBook that provides a path forward: 5 Strategies for Closing the Content and Commerce Gap.

Here’s a quick recap of the 5 Strategies:

For Bezos, Fixing the News Industry is All About Content

Most of my career has taken place at the nexus of news and technology. Before joining Acquia to oversee content and communications, I spent a number of years at The Boston Globe where I helped digitize the print publishing process, transitioned the newsroom to digital tools, and then advocated to move the content to tablets and eReaders.

Robert Douglass talks Content, Community, and Commerce with Drupal

Robert Douglass, Director of Products at Commerce Guys, the originators and maintainers of Drupal Commerce sat down with me this week. We talked about how content, community, and commerce relate and help each other and why Drupal is the best platform to provide you with the digital elements of your users' experience of your online presence. Commerce Guys, in partnership with Acquia also has the support mechanisms that you need to succeed with Drupal and Commerce: from architecting your site, to training your developers, to the ongoing enterprise support that you would need for a serious store in the long term.