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The freemium business model: giving away pays

I've recently been thinking a lot about the freemium business model. For those unfamiliar with the freemium business model, it was first articulated by venture capitalist Fred Wilson in 2006:

"Give your service away for free, possibly ad supported but maybe not, acquire a lot of customers very efficiently through word of mouth, referral networks, organic search marketing, etc., then offer premium priced value added services or an enhanced version of your service to your customer base."

BussinessWeek's Young Entrepreneurs of Tech

It is a real honor and privilege that BusinessWeek included me on their list of top 30-and-under innovators for 2008. I'm very happy to see Drupal getting this level of recognition from the business world. What BusinessWeek only hints at, though, is the importance of all the thousands of people, including my new colleagues at Acquia, who are working every day to make Drupal great.

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