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big data

Building a Great DX: Get Started with “Smarter Data”

There’s one word that comes up in every discussion about Big Data: “overwhelming.”

Because it is.

A recent Economist survey of global corporations revealed that only 19 percent felt that they were effectively managing and utilizing their big data.

Feel better?

Okay, now let’s regroup and get started on smarter data -- data you can actually use to deliver great digital experiences.

Here’s one small, smart, real-world model worth bringing into the digital realm: the way the Ritz-Carlton hotel chain gathers data.

How to Use Small Data in Your CMS

Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t majestically cured after all.

Big Data and Your Post Holiday Pounds [Jan. 21, 2014]

Submitted on
mardi, le 21 janvier 2014h
,
CMS Wire

By Tom Wentworth, Acquia CMO

Losing weight and getting fit are among the top five most popular New Year’s Resolutions every year. But resolutions tend to wear out by spring and many people struggle to keep up the energy, enthusiasm and motivation to stick to their goals. A very 2014 solution may be the answer to this problem: data.

Although data may not seem as motivational as a good RATT mix or a 6-foot-3, ex-Navy SEAL trainer yelling in your ear, data could be your ticket to a happy, healthy new year. And technologists are all in. At CES this year, fitness wearables stole the show. From Fitbit to the new Sleep Number smart bed, these products are all about data; their value is that they collect troves of data about the wearer’s exercise, eating and sleeping habits, which they can then (hopefully) turn into actionable changes.

Data, Data, Data

For marketers, the data from these highly intelligent smart devices provides valuable information about consumer likes, dislikes, routines and habits that’s used for a slightly different purpose. This data ultimately provides strategic direction for marketing campaigns and promotions. Using this personalized information gathered from smart devices, marketers can set advertising campaigns based on the specific times of the year when people are more likely to gain weight, lose sleep, eat more salad, etc. Say, for example, that Planet Fitness gathers data from Fitbit and serves more ads to users of the fitness band between Thanksgiving and New Year's.

Contextual Relevance

But what if this information could do more than just determine when an advertisement runs or a promotion goes live? This brings me to the idea of the connected device and the Internet of Things.

Inbound Marketing Summit Boston Day 1 Recap

After 19 presentations and a keynote by Razorfish CTO Ray Velez, day 1 of Inbound Marketing Summit Boston is complete. Personalization, omnichannel marketing and social were hot topics today, but I want to discuss some of the presentations that impressed me the most.

The Future of Marketing: It’s All in the Numbers

I heard the number over my morning latte: $35.1 billion. Billion. Big number? Sort of.

That’s the value of the merger between advertising mega-agencies Omnicom and Publicis announced Sunday. It’s the total valuation of the two companies.

Running eCommerce big data on PHP - meet @juokaz

In this interview from the Oregon Convention Center, where both DrupalCon and Symfony Live were taking place, Juozas "people call me Joe" Kaziukėnas talks about PHP's unique combination of ease of implementation, speed, and scalability.

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