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Building a Great DX: Start a Conversation

Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me.

The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns.

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It’s this kind of feedback that attracts global firms like Fidelity Investments, CVS, FAO Schwarz, Houghton Mifflin, and Ericsson.

Digital Disruption Drives Total Business Transformation

Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment.

What the History of Photography Teaches the Cloud [June 4, 2014]

Submitted on
mercredi, le 4 juin 2014h
,
eWeek

By Sean Michael Kerner

The founder of open-source Drupal content management system details how the 100-year evolution of photography can inform open-source development and the upcoming Drupal 8 release.

It took more than 100 years of evolution for the modern photography industry to reach its current state, and there are lessons from that century that apply to the modern world of cloud and Web development too. That's the message delivered by Dries Buytaert, founder of the open-source Drupal content management system (CMS), during his keynote address at the Drupalcon conference June 3 in Austin, Texas.

Drupal is one of the most widely deployed content management systems on the planet and counts big-name deployments including WhiteHouse.gov among its users. Buytaert (pictured) is also the CTO of Acquia, a company he helped to create that delivers commercial support and solutions based on Drupal. Acquia closed a $50 million funding round on May 27, bringing total funding to date up to $118.6 million.

Buytaert noted that the first camera in history over 100 years ago was big, bulky and very difficult to use, with a complex process to actually take a picture. Within a few short years of the first camera, the Kodak company came out with a camera that made the technology easier to use.

"They [Kodak] had this notion that, 'You press the button and we do the rest,'" Buytaert said. "It encapsulates how they simplified photography."

Over the course of 100 years, Buytaert explained, photography and cameras were simplified drastically in a number of phases. The introduction of 35mm photography provided a form of standardization to the industry that also made things simpler for users.

"The industry standardized on a common format and, as a result, there was a whole ecosystem born of different cameras and tools to project photos," Buytaert said.

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Acquia acquired TruCentric

We’re excited to announce that Acquia acquired TruCentric, a software-as-a-service company that is focused on providing personalization for websites. Earlier this year we launched Acquia Lift, which brings testing and personalization capabilities to Drupal sites.

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.

Samsung and Oculus to turn Galaxy smartphones into VR headsets

By collaborating with Oculus to bring smartphone technology and capability to headsets, Samsung looks like its trying to beat everyone on the quest to virtual reality.

"Samsung will of course provide hardware for its VR device, but Oculus is handling software development.

Building A Great DX: Getting Started

An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle.

Today, you need to think bigger, much bigger. You have to create a great digital experience.

Sounds daunting, right?

But here’s the good news: the most successful approaches to this lofty ideal can be surprisingly simple, and elegant, if you base them on timeless insights into human nature.

How do you define a great digital experience?

When Digital Marketing Meets Open Source [May 27, 2014]

Submitted on
mardi, le 27 mai 2014h
,
Computerworld

By Rohan Pearce

The chief marketing officer of Massachusetts-based Acquia wants to take the open source message to other marketers

It's a product that actually costs nothing, is up against entrenched competitors, and exists in a category that enterprises have in the past been wary of. All in all, marketing open source to marketers was probably never going to be an easy job.

So you might forgive Tom Wentworth if he was a little wary of taking up the role of chief marketing officer at Acquia. But the CMO says that when he received a message from a recruiter asking if he was interested in the position, he jumped at the chance. "I couldn't have dialled back the number faster when I saw him asking about Acquia," Wentworth says.

Wentworth took up the role at Boston-based Acquia about 17 months ago. The company provides software and services based on Drupal: The open source content management system which the federal government has indicated it is likely to standardise on for a whole-of-government CMS.

Although it is Wentworth's first experience at an open source company, he has held marketing roles in other content management software vendors.

Before Acquia, he was CMO at Ektron, and prior to that he was Web solutions evangelist at Interwoven, which was acquired in 2009 by Autonomy — which itself was snapped up by HP in 2011 (a somewhat fraught acquisition.)

"I've been in the content management space for about 15 years now," Wentworth says. He joined Acquia in December 2012.

The decision to join Acquia was a "if you can't beat them, join them", Wentworth says. "As somebody's who's been in the market for so long, I saw the clear shift to open source and I saw the disruption that Drupal was having in the market and really wanted to be a part of it.

"I think when I look at the future of integrated digital experiences and how I see CMOs changing how they adapt digital technology I think Drupal is so strongly suited for that that I had to find a way to get here."

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Acquia raises $50 million series F

We've got great news to share today; we are announcing that Acquia raised $50 million, the largest round of financing we’ve ever completed.

The round is led by New Enterprise Associates (NEA), one of the world's top investors in our space. They have made various great investments in Open Source (MongoDB, Mulesoft, etc.) as well as SaaS companies (SalesForce, Workday, Box, etc.).

How to: Responsive, Full-width Banners

As a front-end developer for acquia.com, I've had lots of fun and challenging design requests come my way. Most recently I was tasked with swapping out the static homepage graphic with a full-width, responsive slideshow banner that can also be tested and personalized using Acquia Lift.

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