The Forrester Wave: Digital Experience Delivery Platforms, Q3 2014
Adobe and hybris are Pioneers, But Overall Completeness and Adoption is Middling
Forrester uncovered an immature market in which no vendor is a leader. Adobe and hybris offer the most complete options, while IBM and Sitecore aren’t far behind. But none of the vendors truly offer an end-to-end solution, and the references we spoke to tend not to leverage an entire vendor’s offering.
Companies want Contextual, Unified Delivery Capabilities For Customer Acquisition
Digital experience delivery capabilities help companies address challenges with providing personalized experiences across channels. Currently, both customer and vendor efforts focus on unified digital experiences in the customer acquisition phase of the customer journey, but they will soon broaden to include customer onboarding and customer service.
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