Gilbane Conference San Francisco
"Where Content Management Meets Social Media"
Your content is your business.
As the lines between content technologies continue to blur, the business implications of your content strategies need to be crystal clear. You need to make your web content part of an integrated platform for customers, partners, and employees. You need to understand which social media outlets fit into your overall content and communication channels. And you have to hold down costs for content management and delivery in ways that don't slow down your company's ability to innovate and grow.
Acquia's Drupal Adventure Guide, Kieran Lal, will be participating in a panel entitled "Living in a Free World."
The costs of content development, editorial verification, and the infrastructure for delivery are becoming exceedingly difficult to justify when the consumer increasingly expects to consume that content for free, and advertising revenues are not as predictable. The thrust of the panel session will be on how publishers and media companies can build new revenue models on the Web as their mainstay print publications and the companion ad revenue dollars continue to shrink.
- Moderator: Joseph Bachana, President/Founder, DPCI
- Jeremiah Owyang, Senior Analyst, Forrester
- Kieran Lal, Drupal Community Adventure Guide, Acquia
- Steve Kotrch, Director, Publishing Technology, Simon and Schuster