Posted on jeudi, le 12 mars 2015, 13h54 EDT
I just came across an article on TheStreet called Can Target Escape the Stigma of Having Been Slow to Digital? It paints a pretty dire picture of Target’s digital commerce failures, according to Target's Chief Strategy and Innovation Officer Casey
Posted on mardi, le 10 mars 2015, 13h40 EDT
Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content
Posted on mercredi, le 18 février 2015, 09h08 EST
2014 was the year of digital transformation. Digital excellence is no longer simply a way to outperform competitors, it is table-stakes for the long term existence of businesses.
Research firm Gartner just released its 2015 CIO agenda, a survey of
Posted on vendredi, le 13 février 2015, 10h32 EST
The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes
Posted on vendredi, le 6 février 2015, 11h33 EST
Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. According to Gartner, this shift was being driven by the emergence of cloud computing and software-as-a-service delivery models. In the old days, tech
Posted on mercredi, le 21 janvier 2015, 08h58 EST
Gartner vient de publier la version 2014 de son Magic Quadrant pour la gestion de contenu web (WCM). Acquia rejoint la catégorie Leader et devient l’unique société open source à figurer dans ce prestigieux carré. Acquia a fait son entrée dans le
Posted on mercredi, le 12 novembre 2014, 09h43 EST
@acquia Thanks for letting me be part of the 1st #AcquiaEngage conf. Perfectly executed. Congrats!
— Holly Bounds (@hollymbounds) November 5, 2014
It’s hard to believe only one week ago, I was kicking off Day 2 at Acquia Engage, Acquia’s first
Posted on lundi, le 13 octobre 2014, 09h58 EDT
Depuis plusieurs années, Gartner prédit un transfert de budget de la DSI vers la direction Marketing parce que les équipes de marketing digital ont été les premières à s’engager dans la transformation numérique. Pour autant, même si les responsables
Posted on mardi, le 9 septembre 2014, 11h57 EDT
Récemment, j’ai lu les 97 pages du rapport Innovation du New York Times, un document (censé rester interne) destiné à aider le Times à devenir une entreprise plus concurrentielle dans le secteur turbulent de la presse. Bien que le Times soit
Posted on mercredi, le 3 septembre 2014, 12h06 EDT
Oregon recently filed a lawsuit against Oracle over the failed deployment of the “Cover Oregon” healthcare exchange website. The State spent over $240m on the development and deployment of this portal, and the lawsuit seeks to reclaim over $200m in
Posted on lundi, le 18 août 2014, 09h35 EDT
Last week, the Obama administration unveiled a new program called the U.S. Digital Service. The Digital Service is a team of America's best and brightest digital strategists, who will collaborate with U.S. government agencies to make digital
Posted on jeudi, le 7 août 2014, 12h30 EDT
One of the favorite parts of my job is helping Acquia's sales team in competitive web content management replacement opportunities.
I believe the traditional enterprise software model is broken. The antiquated idea of buying an expensive software
Posted on vendredi, le 13 juin 2014, 10h46 EDT
In a blog post yesterday, Elon Musk of Tesla announced that he will not pursue patent lawsuits against anyone who "in good faith, wants to use our technology." The lobby in Tesla's Palo Alto headquarters used to showcase their patent portfolio; now
Posted on mardi, le 27 mai 2014, 09h58 EDT
For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what
Posted on lundi, le 19 mai 2014, 21h22 EDT
Over the weekend, I read the 97-page leaked New York Times Innovation Report, a manifesto for helping the Times become a more competitive business in the disrupted publishing space. While the Times is still winning at quality journalism, it has
Posted on mardi, le 29 avril 2014, 15h24 EDT
I recently came across a fantastic article from Martin Kihn, a research director at Gartner, titled "Digital Marketing Consolidation Is Not Inevitable." The article did a great job of stating the case against the marketing cloud. I wrote a similar
Posted on mercredi, le 26 février 2014, 09h25 EST
Next week I'm attending my first ever South by Southwest in Austin. I'm pretty sure SXSW is the first conference I've ever *attended.* I've worked many conferences either as an exhibitor or speaker, but I've never experienced a conference as an
Posted on jeudi, le 20 février 2014, 10h06 EST
Today’s an exciting day for Acquia with the launch of our new product, Acquia Lift. Acquia Lift is a new personalization product designed specifically for Drupal. There are lots of personalization products in the market, and you may even be using
Posted on lundi, le 3 février 2014, 15h21 EST
Late last week, Acquia was rated Positive by Gartner in their new MarketScope for User Experience Platforms.
What are User Experience Platforms (UXP) you ask? Here's what Gartner says:
Traditional approaches to architecting, developing and managing
Posted on mardi, le 28 janvier 2014, 13h07 EST
Would you buy a house, based only on its curb appeal?
Would you buy a car without test driving it?
Would you even buy a pair of new jeans without trying them on first? (Ok, I've done this. And it goes badly every time).
In all three cases, I hope