How Humana is using Drupal to Drive Repeat Visitors with Personalized, Multi-Channel Campaigns

How Humana is using Drupal to Drive Repeat Visitors with Personalized, Multi-Channel Campaigns

Please join representatives from Market-bridge, Digital Bungalow, and Acquia as they discuss how Humana is leveraging Drupal to deliver personalized web experiences and multi-channel campaigns that inspire repeat visitors, drive engagement and spark conversion.

Highlights of the Web Experience Management solution implemented at Humana include:

  • Personalized content and recommendations for site users based on interests and actions on the site
  • Optimized mobile sites that are socially engaging using the latest in responsive design techniques
  • Integration with multiple existing marketing tools including Analytics and both direct mail and email campaigns software
  • Seamless Data export to a 3rd party provider for a comprehensive, 360 degree view of campaign performance
Date et Heure: 
mercredi, le 21 novembre 2012, 13h00 EST
Durée du webinaire : 
60 min
Conférenciers: 
John Carione, Sr. Director, Solution Marketing, Acquia; Andy Patrick, VP, Analytics Marketbridge; Jason Yarrington, VP Professional Services, Digital Bungalow