Posted on lundi, le 22 decembre 2014, 16h14 EST
It's been awhile since I've written an update about my integration of Lift into the Acquia.com site (you can read my last post here), but recently I've been getting some results that are worth sharing.
The numbers aren't big, because I've only been
Posted on jeudi, le 11 septembre 2014, 09h14 EDT
In a few weeks Dries, Creator of Drupal and Project Lead and David Aponovich , former Forrester Analyst will be hosting a webinar talking about The Rise of the Experience web. As a digital marketer this topic is very interesting to me because it
Posted on lundi, le 14 juillet 2014, 09h57 EDT
Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was.
The next best thing is
Posted on lundi, le 7 juillet 2014, 08h38 EDT
In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer
Posted on lundi, le 30 juin 2014, 10h07 EDT
The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the
Posted on mercredi, le 21 mai 2014, 08h47 EDT
I recently did a webinar on driving conversions with Acquia Lift
and I wanted to share some of the key details from the webinar with a broader audience. In the webinar I covered my testing strategy, where to start testing, how to u se Acquia Lift
Posted on mardi, le 29 octobre 2013, 06h56 EDT
Having run websites for more than a few years, it’s always interesting to see what content is trending on your website. As marketers, we tend to get stuck on what’s coming next. If something has been out there for a few weeks or months, it’s old and
Posted on jeudi, le 10 octobre 2013, 10h40 EDT
Templates have a bad rap. For some, a templated webpage conjures up the image of a stale page with a bad layout.
I’d like to rehabilitate the reputation of templates. Especially as we start thinking about Drupal 8, and the opportunity it presents to
Posted on jeudi, le 29 août 2013, 11h31 EDT
Have you heard of the concept “digital disruption?” I think I know what it means, but I also feel like it’s bigger than what I think. If you’re reading this post then you are already “digital.” What about disruption? Can we get ahead of it? I think
Posted on mardi, le 30 juillet 2013, 09h32 EDT
As the business grows your site should grow with you. We recently redesigned the homepage of acquia.com and now it was time to update our blog section. Our old design had a featured blog section that highlighted 3 blog posts. Sometimes the same post
Posted on mardi, le 16 juillet 2013, 14h34 EDT
Everyone who is in the web business has dealt with a site redesign before. Sometimes they are long drawn out projects, and sometimes they go a bit faster. Sometimes they take years and millions of dollars. I’ve been a part of each of those
Posted on Samedi, le 22 juin 2013, 16h38 EDT
I was asked about a week before Drupal Camp Austin if I could fill in for Tom Wentworth presenting The Marketers' Case for Drupal. After a moment of excitement for travel to Austin TX I had a moment of panic, I have a week to pull together a
Posted on mercredi, le 22 mai 2013, 14h44 EDT
I just finished listening to the DrupalCon Portland’s Wednesday keynote presented by Karen McGrane about UX experience and content for all devices. Watch the keynote here.
What I took away from her talk was, we need to start thinking about our
Posted on lundi, le 20 mai 2013, 18h14 EDT
Hello DrupalCon! Have you arrived yet? DrupalCon Portland starts officially tomorrow but come and get your badges and awesome t-shirts. I was going through the session list to pick out what sessions would be most beneficial for me and I wanted to
Posted on mardi, le 12 mars 2013, 11h59 EDT
This may come as a shock, but some of us at Acquia aren't afraid to have a drink every once in a while. And what better time of year to discuss the finer points of beer and drinking than St. Patrick's day, right?
Beer tap in the Acquia kitchen