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Acquia

Top 5 Ways To Boost Holiday Sales By Leveraging The Web Site [Nov. 11, 2013]

Submitted on
lundi, le 11 novembre 2013h
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Retail TouchPoints

By Kelly O'Neill

It’s that time of year again when brands and retailers work to find the best way to market a product to drive the greatest amount of sales during the holiday season. But this year is different: limited retail floor space combined with consumers’ demand for more information in real-time has presented an opportunity for brands to create a direct-to-consumer connection, one that can inspire greater brand loyalty and drive more sales.

But how can this be done? With their web sites.

Believe it or not, a brand’s web site has greater influence on sales and brand loyalty than most people think. When the web site is designed correctly — delivering a seamless integration of content, social interaction and commerce opportunities that customers look for — the potential to inspire greater loyalty, engagement and sales increases significantly.

Here are the top five ways brands can better leverage their web sites this holiday season to drive sales and increase the direct-to-consumer relationship.

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Tech Sector Throws Lunchtime Dance Party [Nov. 7, 2013]

Submitted on
jeudi, le 7 novembre 2013h
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The Boston Globe

By Callum Borchers

It’s lunch time in the Innovation District, so of course it’s time to paper over the windows, hang the strobe lights, and crank up the music.

Welcome to the new power lunch in Boston, about as far as you can get from the cushy banquettes of the downtown dining salons, where a buttoned-down waiter recommends the baked scrod and two guys in suits discuss weekend golf.

Instead, Lunch Beat Boston style is an amped-up dance hour, where the Seaport’s District Hall is turned into a darkened disco, and techies groove to thumping electronica so loud that networking becomes, by necessity, a wordless bounce to the beat with your neighbor.

Lunch Beat — a global franchise that started three years ago in the electronic dance music hub of Stockholm — is a noontime rave intended to break up the work routine with a midday jolt of techno tunes. Organizers in Greater Boston held their fourth such rave Wednesday at District Hall, the newly erected center of the city’s budding Innovation District.

“A lot of young people don’t want to just work and go home,” said Dries Buytaert, cofounder of Acquia, a software company that cosponsored the event. “They want to be part of something. They want to have an experience, so having some fun matters. It matters because it gives you a sense of purpose and makes work not just work.

“Technology people often come across as reserved, but I think they’re the first ones to drop their guards in an atmosphere like this,” Buytaert added.

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Ready for Launch: Five Steps for a Successful Go-Live [Nov. 4, 2013]

Submitted on
lundi, le 4 novembre 2013h
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IT Business Edge

By Kim Wright

The launch of healthcare.gov has brought a tidal wave of criticism. Some say the code was buggy, others blame the servers, and still others blame the user experience. While we may not be able to pinpoint exactly what went wrong, one thing is certain: What should have been a great day for many Americans became the worst day for the technology providers behind healthcare.gov.

But healthcare.gov isn’t the only site to experience a bad launch day; it just happens to be the latest example of how a site that goes live before it’s ready can cause more harm than good. When we only look at technology projects in terms of code and hardware, we are setting ourselves up for failure. Technology projects should support the people, the projects, and the objectives of the mission they are being built to support.

With that in mind, Jessica Richmond, senior director of Government Professional Services at Acquia, has put together some tips for site developers to ensure that when a site gets the green light to go live, it’s ready for peak performance, regardless of the amount of traffic it may experience.

Announcing the 50 on Fire Finalists for Marketing & Advertising [Nov. 1, 2013]

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vendredi, le 1 novembre 2013h
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BostInno

There's a glow in Boston right now. Not only are Halloween jack o'lanterns illuminating our city streets, but the glory of a historic Red Sox World Series victory is igniting the Hub, fueling what is sure to be days of celebrations.

But we here at BostInno are about to add more fire to a city already hot with hometown pride.

The time has come to name finalists for BostInno’s second 50 on Fire. After months of anticipation and a grueling selection process, thousands of nominations have been narrowed down to less than 200. These are the extraordinary companies and individuals who burn brighter than the rest. They are the newsmakers, forward-thinkers, and innovators undeniably setting the scene aflame. Check out all the 50 on Fire Finalists here.

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What Caused HealthCare.gov To Collapse? [Oct. 30, 2013]

Submitted on
mercredi, le 30 octobre 2013h
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Greater Boston

Health and Human Services Secretary Kathleen Sebellius testified before Congress for hours on Wednesday, saying she should be held accountable for the failures of the Affordable Care Act's website since it debuted on October 1.

That, while President Barack Obama was winging his way to Boston to tout the benefits of the Affordable Care Act, in spite of the website's rocky rollout. Faneuil Hall is where then-Massachusetts Governor Mitt Romney signed health care into law in 2006.

Greater Boston was joined by two who make a living overseeing website rollouts: Richard Banfield, the CEO of the web development firm Fresh Tilled Soil, and Chris Comparato, an executive at the cloud-based software company Acquia.

Why Healthcare.gov Had a Troubled Debut [Oct. 17, 2013]

Submitted on
jeudi, le 17 octobre 2013h
,
Fedscoop

As millions flocked to healthcare.gov to research insurance options and sign up for plans under the Affordable Care Act, many experienced major issues with the site — problems that have only increased in the two weeks since the site opened for business...

Todd Akers, vice president of public sector at Acquia, said when rolling out projects of this scale, it is crucial to ensure there’s a defined goal.

“Having a strong relationship with the development team will mean the best possible outcome for the project,” he said. “You need to iterate on the critical tasks. Too often, you see projects lose focus on the goal, and overall delivery quality can be reduced.”

The health care act is different because unlike similar projects, it is mandated by law. According to a congressional staffer familiar with the issue and who spoke on background, the deadline established by the law made the website launch more complicated.

Head in the Cloud: Emphasizing Customer Service in the Era of Cloud Computing [Oct. 7, 2013]

Submitted on
lundi, le 7 octobre 2013h
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1to1 Media

By Anna Papachristos

Though cloud-based technology has been part of the enterprise for nearly a decade, today’s tools offer simple solutions that allow organizations to bridge internal gaps, gather consumer insight, and boost the omnichannel experience.

With feet on the ground, and heads in "the cloud," today's customer experience professionals continue to develop their service offerings by investing in emerging technologies that extend and enhance the customer relationship. Through cloud computing and applications, companies across industries have been able to improve their software capabilities and data collection methods in ways that allow for stronger customer engagement and brand loyalty.

Yet, while such tools have become an accepted and integral part of the customer service space, less than one decade ago, these revolutionary technologies were on the cusp of altering the way businesses connect with customers, employees, and partners.

"Just a few short years ago, cloud computing was considered less than a mainstream idea, something more suited to early adopters," says Bryan House, vice president of product marketing at Acquia. "With reduced costs, less need for staff, redundancy, and scalability, the cloud is now presumed to be the smart option, and sometimes the only option. Six years ago, platforms for marketing automation, email, CRM, analytics, and digital experiences were on premise. You'd never consider hosting them in a datacenter. But today, the cloud is just presumed to be the easier way."

Cloud technology has grown in sophistication to keep up with the speed and demands of today's digital marketplace. Because many organizations face fewer IT resources and smaller IT budgets, cloud services fulfill an important need for innovation and responsive design. Vish Mavathur, vice president and head of cloud services at iGate, notes that the cloud is not a single technology, but a set of convergent technologies that are steadily coming together to transform the experience on information technology. Cloud-based systems offer cost efficiency, scalability, and agility so companies may adjust their performance according to demand, thus devoting less time to maintenance and support, and more time to innovation and business-driven results.

le CMS Cloud Site Factory accélère le déploiement des fermes de sites Web [4 Oct. 2013]

Submitted on
vendredi, le 4 octobre 2013h
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Silicon.fr

À l’occasion de l’Open World Forum 2013, Cyril Reinhard, directeur Europe du Sud de l’éditeur Acquia, revient sur le lancement estival de Acquia Cloud Site Factory, plateforme de création et de gestion multi-sites basés sur le CMS open source Drupal.

Silicon.fr : Quels sont les atouts techniques et fonctionnels d’Acquia Cloud Site Factory ?

Cyril Reinhard : Acquia Cloud Site Factory est une évolution de Drupal Gardens. Adaptée aux besoins des entreprises, cette offre « tout compris » permet de rapidement créer, héberger et gérer une ferme de sites web, notamment promotionnels (artistes, marques, produits…). Les atouts : la réduction des coûts et la réactivité pour les directions métiers, une administration multi-sites simplifiée pour les responsables informatiques.

Acquia CEO on Open Innovation and New Markets for Drupal [Sept. 30, 2013]

Submitted on
lundi, le 30 septembre 2013h
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OpenSource.com

By Jason Hibbets

Drupal is seeing tremendous growth in adoption and high demand for Drupal talent. Over the last few years, I’ve watched Drupal evolve from a content management system to a social publishing platform, and now it’s looking to establish itself as a web engagement management platform—managing more than just content. Drupal already has a strong presence in government, media, publishing, higher education, and high tech. So, what markets are next?

To find out we asked the CEO of a different company, Tom Erickson of Acquia. Drupal is a free, open source web development platform for online content and user communities, and Acquia is a commercial open source software company providing products, services, and technical support for Drupal. Together with co-founders Dries Buytaert and Jay Batson, Tom is a founding director of Acquia, and in 2009, he became CEO. He has more than 30 years of experience in enterprise software and is passionate about travel, photography, and open innovation.

We asked Erickson about Acquia’s roadmap as they move ahead, some of their highlights from 2013, the future of open hardware, and what’s being done to drum up Drupal talent. We also got his big picture thoughts on open source and open innovation. He was, however, tight-lipped about his upcoming talk at All Things Open. Read on for more in this interview.

What are some of the business sectors where Drupal is being deployed today that you didn't expect a year ago?

One of the biggest business sectors that Drupal has deployed that’s new is actually in pharmaceuticals. While it’s an area that Drupal historically hasn’t been used in a lot, it’s growing quickly because the pharmaceutical industry is going through massive destructive changes, and with those changes, they’ve got to re-do their business processes and lower their costs.

Acquia lance son usine à sites web : Cloud Site Factory [9 Sept 2013]

Submitted on
mardi, le 24 septembre 2013h
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Spécialiste du CMS open source Drupal, Acquia lève aujourd’hui le voile sur Cloud Site Factory, une offre qui permet de créer et héberger rapidement – et facilement – un site web sur mesure.

Cette solution est avant tout dédiée aux services marketing des entreprises, dont les besoins en termes de sites web sont souvent importants. En effet, ces derniers sont en charge de mettre en avant les marques des entreprises, en général sur des micro-sites dédiés.

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