Also, I'm having trouble reconciling your post with Dries comment on the blog post you link to:
"Cold calling is wrong," - Dries "Does cold calling really work? Yeah, it still does. Every software company still uses cold contacting techniques."
Also, I've worked for numerous tech companies and they don't all spam to get the word out there. Some use actual networking and advertising.
More information about text formats
Cold Calling works != Cold Calling is wrong
Also, I'm having trouble reconciling your post with Dries comment on the blog post you link to:
"Cold calling is wrong," - Dries
"Does cold calling really work? Yeah, it still does. Every software company still uses cold contacting techniques."
Also, I've worked for numerous tech companies and they don't all spam to get the word out there. Some use actual networking and advertising.