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The ForresterWave™: Web ContentManagement Systems,Q1 2015
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This was not a "cold call". It was 100% spam.
A cold call means getting on the phone: It takes as much time for
the sender as the recipient. As such, it's self-limiting.
By sending spam, your sales team is doing something intrusive,
deceitful, and disreputable, no matter how well you select your
It's unsolicited. It's commercial. It's email. Ergo,
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