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Cold truth about a cold call

Today we had a bit of an embarrassing situation when one of our business development reps accidentally emailed Matt Mullenweg, the creator of Wordpress, with an offer to switch to Drupal. Matt posted the email on his personal blog, and it’s triggered a lot of chatter on Twitter and on Matt’s blog.

We made an honest mistake. We assembled a small list of large media sites and emailed contacts from our database an offer to explore Drupal. Obviously Matt should not have been on that list. Usually we scrub email lists to remove obvious names (competitors, etc.) but we didn’t on this email. Our mistake.

Does cold calling really work? Yeah, it still does. Every software company still uses cold contacting techniques. It’s a really tough job; I admire anyone who does it well. But the email we sent wasn’t great. We’re not really the “Redhat of Drupal”. I need to equip our sales team with better messaging. We’re going to make sure that any communication we send out to prospects and customers is better in the future.

Lastly, I have a lot of respect for Matt, but he shouldn’t have posted the contact details of our Acquia business development rep. Hoping he takes it down, immediately. (Edit: Thanks for taking down the contact details)

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