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Une récente étude de Forrester analyse le ROI de Acquia Cloud Site Factory

Un retour sur investissement de 944%. Du jamais vu... jusqu’à présent. Acquia vient de publier une étude TEI (Total Economic Impact) conduite par Forrester Consulting, montrant l’impact financier considérable que peut avoir la mise en œuvre d’Acquia Cloud Site Factory en permettant de :
Réduire les coûts de développement et de support des sites
Économiser les ressources informatiques et de marketing digital
Améliorer la normalisation et la gouvernance
Accélérer le time-to-market
Renforcer l’évolutivité
Délivrer des... Plus

Acquia and VML announce the Sports Digital Experience Platform


Little beats an afternoon at the ballpark or a night sitting court-side. Yet diehard sports fans follow their favorite teams every day, all year round -- through forums online, investments in fantasy leagues, bets on brackets, squares, and pools, and team merchandise purchases. In this saturated market, there's an abundance of resources for fans to get the latest news, scores, schedules, and other team updates that they seek.
Fans get their sports news and information from networks like Fox and NBC, who like ESPN now have 24/7 broadcast and digital sports operations. Digital media offers a... Plus

Why Being Great at Digital is Mandatory For Survival

I just came across an article on TheStreet called Can Target Escape the Stigma of Having Been Slow to Digital? It paints a pretty dire picture of Target’s digital commerce failures, according to Target's Chief Strategy and Innovation Officer Casey Carl.
"As consumers rapidly embraced digital, we reacted too slowly," Carl said. "We played catch-up, and we treated the businesses separately, while competitors who doubled down their investments and moved to... Plus

Writing secure PHP: "F.I.E.O." and more - meet Chris Cornutt


PHP security expert and member of the Global Cybersecurity Group at Hewlett Packard, Chris Cornutt and I had the chance to meet in person at PHP World 2014, in Washington, D.C. We compared notes on the "PHP Renaissance", looking over other projects' shoulders, sharing code, and PHP security basics.

PHP: easy, useful, friendly ... a little dangerous

Chris says PHP's ease of use ("It's really easy to get everything set up and running. You don't have to compile it; it's nice. It's refreshing to work with after working with some other languages.") and its friendly, welcoming community... Plus

Customer Experience in the New World of Retail: Context is Critical

Personalization is paramount in the retail world of 2015. If you read our piece on Banana Republic’s failed attempt at personalization, then you know the kind of powerful impact that can have on a previously devout, brand loyal shopper. Today’s consumers have developed savvy sensibilities and a distinct BS meter to weed out the retailers who do it right, and those who don... Plus

Hey Adobe, Welcome to a Multi-Screen World. Thanks for Joining Us.

Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content experiences — with images, 3D interactive models, video, and other content — in those life-sized displays we’re beginning to see in retailers or hotels, and even in screen-equipped vending machines. Not to mention ATMs, gas station pump screens, car dashboard screens, and appliances."
In typical Adobe fashion, the showmanship of the reveal was amazing... Plus

Acquia MVP 2014 Award Winners

See the winners
Drum roll, please! After a competitive application process with strong participation across the partner community, the Acquia MVP 2014 cohort has been selected.
The purpose of the MVP program is to recognize outstanding contributions from our partners that highlight, embed, and extend Acquia products. We believe the 2014 cohort reflects the technical strength of our partners across a broad range of Acquia products and... Plus

The Why and How of Web Governance

Every year, brands spend millions of dollars on content management systems to overhaul their digital strategies and create order from the chaos that has resulted from the unprecedented amounts of information they produce. Often they fail to realize that a content management system is only as good as the web governance model supporting it uses. And without a strong one, they end up right back where they started—with powerful technology done in by bad process.
Web governance is an organization’s structure of staff, systems, policies, and procedures for managing its websites. Effective web... Plus

Redefining Commerce, March 2015: Born Shoes

Shopping is a very visual activity -- online or off, being able to see and feel materials, textures, colors, and patterns is vitally important when deciding whether or not to make a purchase. While online shopping is easy and convenient, it lacks the tactile experience a shopper gets when they visit a brick and mortar store. For this reason, online retailers have a challenge in front of them: to create an experience that delights and converts without the customer ever physically interacting with a product. Few retailers have really mastered this, but... Plus

Where do Media Companies Fit in the World of Mobile Apps?

In the last post of our media and entertainment blog series, I highlighted the fact that now almost one-third of U.S. mobile web traffic is driven by the Facebook mobile application. What that means for content publishers is that they have to focus on tailoring their content for distribution and consumption on the Facebook platform.
The prominence of the Facebook mobile application begs the question: Can media brands do well with their own applications and drive the audience to these branded experiences?
Media Brands... Plus

Working with simplytest.me and Drupal.org


Working with simplytest.me and Drupal.org

Tips and tricks for getting the most out of simplytest.me – Patrick Drotleff is a passionate contributor to the Drupal project whose work – including simplytest.me, pareview.sh, and the tongue-in-cheek BreakingHead card game – often centers around building tools that help others contribute to Drupal. Within minutes of Drupal 8 beta being announced at DrupalCon Amsterdam, I saw a tweet saying it was available to try out... Plus

Speak Your Mind on the State of Open Source

Anecdotes and hard evidence about open source software driving innovation and economic growth abound; capturing data and trends about the growth of open source is vital. The annual Future of Open Source Survey (FoSS) --open through March 6-- captures the voices of the global open source community. So, we encourage you to take the survey; your contribution will add to what I think is one of the best sources of data on what’s happening with open source (and you’ll get access to the findings).
This is the ninth annual FoSS... Plus

Want a Great Personalized Experience? Create a Unified Customer Profile


Consumers expect a personalized experience, but providing that is easier said than done. You’re collecting information from both your known and anonymous users, but what do you do with that information once you have it? Have you overlooked some information that you’ve already collected that would improve the customer experience? How do you manage all of this across all of your touchpoints?
The answer? Build a unified customer profile -- a data-level hub that pulls the most useful customer... Plus

eTail West 2015 Recap: “It’s Just Shopping”

“It’s just shopping,” said Jason Feldman, President, DTC of Hanes Brands during his Keynote speech at eTail West in Palm Springs last week. He was referring to the omni-/multi-/cross-channel browsing/buying behaviors exhibited by their customers. He went on to explain that his customers are simply finding the fastest/easiest way to get smart about a purchase decision and then complete the transaction.
As retailers, it’s our job to do just that -- give our customers multiple routes to inform and facilitate purchasing, so they can choose whichever route is fastest/easiest for them, wherever... Plus

A New Way to Plan Your Journey to Drupal 8

Each day I hear something new about Drupal 8 -- the changes and great things it will bring. All of this got us thinking inside of Acquia’s Learning Services Team about what this means to education. With this amazing tool coming to the market, is the way we have traditionally taught Drupal really the right strategy for the future? Working with thousand of individuals with a different array backgrounds and skills, we realized that our focus needed to expand beyond simply teaching to the structure of Drupal. Instead, we now have to consider the needs and motivations of the individual learner,... Plus

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