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Redefining Commerce, April 2015: Firebox, ‘Not For Everyone’


So far in our Redefining Commerce series, we’ve focused on visually beautiful websites that blend content and commerce seamlessly. But Firebox.com is a new breed of commerce site. As their tagline suggests, it’s “not for everyone.” It pushes every boundary, and isn’t scared to be offensive or off-color, with products like Super Magnetic Thinking Putty, an electric blue substance that is... Plus

Closed-Loop Marketing – Or Just Closed?


“Digital transformation” is a big phrase that scares marketers and IT people alike, because it hints at the need to rip out all of your old stuff – technology, processes, maybe even people – in favor of cutting-edge replacements.
This transformation trend is gaining steam in marketing, where some vendors are promoting all-encompassing, cloud-based marketing suites that promise seamlessly integrated content management, marketing automation, analytics and other tools. The goal is the long-desired “closed loop” that ties digital marketing investments more closely to outcomes.
The problem with... Plus

Context Helps Make Commerce Experiences Cool, Not Creepy


The vast majority of retailers are practicing some form of personalization, even at the most fundamental level: welcoming you back to their site by name, recommending products based off of past browsing experience, targeting offers based on search activity. But as data collection systems become more advanced, and personal information becomes more available, can a brand go too far in an effort to capitalize on new customers and just become, well, creepy?
The answer is, yes.
Last week, Buzzfeed published an article called... Plus

Sites that Cannot Fail -- One Night, Millions of Viewers


What does it mean to have sites that cannot fail? How can Acquia make sure that when that big day of traffic or engagement comes, we continuously deliver an experience to our customers that we promised?
In this blog series, we’re showcasing what it meant for three of our largest customers to have a site that could not fail. We’ll highlight both business and technical preparation, continuous improvements, platform insights, and the importance of always listening to those providing feedback on the experience.
The Story
Imagine you had one chance to deliver an incredible experience; 364 days... Plus

Streamline your local Drupal workflow with Acquia Dev Desktop 2

Since we introduced the original version of Acquia Dev Desktop, thousands of people have used it to quickly create local Drupal sites on their Mac or Windows PCs. Over the years we have received a lot of great feedback, and so we redesigned Dev Desktop 2 from the ground up, incorporating the most requested improvements. Thousands of users have tried the beta version, and now it's ready for prime time. If you haven't upgraded to the April 3rd release of Dev Desktop 2, download it now and give it a try. It's free!
What's new in Dev Desktop 2?
A... Plus

As Open Marketing Takes Hold, A Look Back at Its Roots


The world of digital has been abuzz with personalization. A one-size-fits-all approach doesn’t work when it comes to today’s sophisticated consumer, so why should we expect a generic approach to work for marketing platforms in this new environment? Marketers each need their own customized marketing platform; one that can combine their unique set of rapidly growing best-in-class marketing technologies, rather than a pre-packaged suite of tools chosen for them by a vendor. Thus, Open Marketing... Plus

Le rapport The Forrester Wave WCM 2015 commenté par un ex-analyste

Forrester vient de publier le rapport « The Forrester Wave: Web Content Management Systems Q1 2015 » rédigé par Ted Schadler, qui qualifie la gestion de contenu web d’« épine dorsale des expériences digitales ». Chez Acquia, nous ne pensons pas que c’est exagéré. Ce rapport indique également que la gestion de contenu web relève désormais « d’un ensemble d’outils variés pour la construction, la gestion, la diffusion et l’optimisation des expériences digitales, l’élément fondamental à faire figurer à l’ordre du jour technologique des entreprises ». Nous sommes d’accord avec cette analyse.
Pour... Plus

Ciblage comportemental : la clé d’une véritable personnalisation

Vous avez procédé à vos premières séries de tests et ajusté votre expérience digitale en fonction des résultats pour l’adapter un peu plus aux attentes de vos visiteurs. Et maintenant ? L’étape suivante consiste à analyser ce que les visiteurs font sur votre site, ce sur quoi ils cliquent, ce qu’ils consultent et ce qui les intéresse sans les obliger à fournir des données personnelles. C’est là tout l’enjeu du ciblage comportemental. Mais ce ciblage passe d’abord par une segmentation.
Qu’est-ce que la segmentation... Plus

What Old School ERP and Shared Services Can Teach Us About Digital


I recently came across a social media post that read:
In 2015 Uber, the world largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
Airbnb, the world’s largest accommodation provider, owns no real estate.
As the digital movement increases in momentum, with little sign of a slow-down, I’ve started to wonder: how can existing global enterprises, including some 150-year-old companies, adapt and acquire the capabilities they need to optimise digital?
Many enterprises have business... Plus

The One Metric That Proves College Websites Are Worth the Investment

Zero.
That’s the number of revenue-producing business metrics most college and university web marketing teams use to prove their impact to the school’s bottom-line. Zero. Zilch.
It’s not that they don’t want to prove value. It’s just that colleges’ data systems are byzantine, isolated, and hard to connect. Plus, there aren’t universally accepted goals for a college website. Showing impact is hard.
We hate that. Despite defining business goals at the start of every of our 50+ college and university web projects, we are often unable to demonstrate – with numbers – that we met these business... Plus

Open Marketing: Freeing Your Brand To Compete, Succeed


Living a digital world comes with a lengthy list of benefits–and challenges. While new advancements in marketing technology make it easier to gain customer information and insights, keeping up with the speed of these developments is the true challenge.
Marketing still owns the brand and messaging. However, with a sharp focus on a more customer-centric approach, the conversation is now two-way. The customer’s thoughts and opinions now directly influence your brand messaging (or at least it should). Customers expect a personalized experience with your brand and won’t settle for less.
Adding... Plus

Driving Customer Loyalty: The Transactional vs. The Emotional

In today’s world of retail, consumers demand a certain experience, and brands must deliver. However, those desired experiences can vary drastically from one consumer to the next. There are two buckets that retail customers generally fall into: those driven by the “deal” and those driven by the experience. Those always chasing the deal want the best price as quickly as possible, through whichever channel is most convenient. Those seeking the best experience aren’t necessarily price averse, but they crave a tailored experience.
Transactional Loyalty
Marketplaces like Amazon, Overstock, and Ebay... Plus

Gearing up for Demandware XChange and Magento Imagine Commerce 2015

Here in New England, the sun is finally shining, the snow mountains are finally melting, and yet we can’t wait to jet cross country for the next duo of commerce conferences. In April, our commerce team will be attending two major industry events, the 2015 Demandware XChange Conference (April 13-15) and the Magento Imagine Commerce 2015 Conference (April 20-22) -- both held in warm, sunny Las Vegas. We’ll be armed... Plus

Important tip regarding S3's new cross-region replication feature

Yesterday, Amazon announced a great new feature for S3: cross-region replication. It is yet another in a long list of improvements that increase the value and power of AWS.
However, before you jump on the bandwagon, there is an important safety tip: Check the pricing carefully! AWS charges the normal S3 data transfer cost when S3 migrates objects from one region to another. Storing 1 GB in S3 costs $.03/month. Transferring... Plus

Sites That Cannot Fail - Scaling for a Big Publishing Event


Sometimes we can’t plan for it. Sometimes we have a moment’s notice. Other times it’s our most anticipated day of the year. No matter the situation, every organization has experienced a time when their digital properties could not fail—or the business impact would be devastating.
In this blog series, we’re showcasing what it meant for three of Acquia's largest customers to have a site that could not fail. We’ll highlight both business and technical preparation, continuous improvements, platform insights, and the importance of always listening to those providing feedback on the experience.... Plus

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