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Deliver digital faster with Drupal – Part 2


In Deliver digital faster with Drupal Part 1, I showed you some of the many examples of successful sites built rapidly thanks to Drupal’s modularity. To stay ahead of your competition, you need to be nimble and agile; Drupal helps you do this with reusable, transferable digital experiences that can be customised to suit various niches even within a single business enterprise. All, of course, without paying additional license fees or mandated limits on developers, environments, or copies.

Faster, less risky

... and cheaper!... Plus

Run a Hackathon, inspire passion for Drupal


With a beta release of Drupal 8 just around the corner, and a library of modules that need a stable port (or at least a beta release) on release day, now is the time to get your learning underway and dive in.
A brief look at this chart from the Drupal 7 development cycle makes the effect of available contrib on core uptake really clear. If we as a community can ensure contrib is ready when Drupal 8 is released, then everyone has a greater incentive to jump in!

One of my favourite ways of learning and rapidly spreading ideas to many is to run a Hackathon. The amazing thing about Hackathons... Plus

The Open Source Value Proposition

Every so often, advocates and vendors of proprietary/closed source software attempt a FUD (Fear, Uncertainty & Doubt) campaign of comment and link-baiting in order to reframe the conversation around Open Source. The arguments brought up in these discussions are predictable and generally straw man arguments that hold little water, so I wanted to take time to break these down and show the real value proposition of Open Source platforms, web content management systems generally, and Drupal specifically.
Free From Costs, Free From Constraints:
In order to have a cogent discussion about Open... Plus

How To Drive Conversions with Acquia Lift

Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was.
The next best thing is a personalized digital experience that resonates with every site visitor. Acquia Lift does that. It enables marketing teams to increase revenue and gather new leads by instantly generating the kind of relevant content that customers crave.
Acquia Lift can... Plus

Brant Wynn: Demo Framework – How we pitch Drupal to potential clients


Brant Wynn, Acquia Solutions Architect, and I covered some interesting ground in our conversation preceding his jam's Drupal Camp session on selling Drupal to potential clients via beautiful, out-of-the-box demos. Listen to hear about working as a professional open source software developer, the potential wins from having migration tools built into Drupal 8, how Drupal 8 is bringing so many open source technologies and communities together, and more.

Professional open source: the more you give, the more you get... Plus

Drupal core updates for July 10, 2014

What's new with Drupal 8?
The past two weeks have seen steady progress on Drupal 8, with the release of drupal 8.0-alpha13, the Clearing of the RTBC Queue, the expected deployment of Semantic Versioning support on Drupal.org, the launch of the #D8CX initiative, and the announcement about the... Plus

The ecommerce media experience: new triggers and signals

The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new user expectation is that the site will respond to their circumstances intuitively down to an awareness of whether or not they are in a moving vehicle or inside the brand’s actual store. From Apple’s iBeacon technology for in-store retail experiences to intelligent technologies that deduce if a customer is driving, riding a subway, or waiting at an... Plus

How Acquia helped scale API calls for Major Train Operator

Last year, a major train operator in the Eastern US region came to us and asked to help build a system on Acquia Cloud for their train API. They wanted to open up their train schedules, arrival times, delay timings, all that information for everyone. This meant that the infrastructure behind the API had to withstand a huge flurry of requests every second, while remaining very responsive. And in the meanwhile we also had to make sure that only authorized applications can access this API, applications that this operator approved.
The requests would look something like this:
Our client had their... Plus

Implementing Acquia Cloud Site Factory: What You Need to Know

Acquia Cloud Site Factory (ACSF) is a unique multiple site management platform that offers clients the ability to create, manage, and deploy many sites from one dashboard. Running many sites from one platform comes with a different set of challenges though that need to be addressed for enterprise clients:
Key Differences from a typical Acquia Cloud Enterprise project
Scale
Theming
Codebase
Resourcing
Estimating
Getting Sites Live
Scale is the most obvious difference. ACSF projects are building a platform for hundreds of different sites. When building one or a few sites on Acquia Cloud... Plus

Deliver digital faster with Drupal – Part 1


Act, react, and execute faster with Drupal. Your time-to-market can be the difference between success and failure in today’s rapidly changing and evolving business world; you don’t know what tomorrow’s killer app or innovation will be, but you need to be free to embrace it. How fast can you build and provision digital properties to leapfrog ahead of your competition? What happens when the market changes and shifts around you – yet again or constantly? A modular, open source solution with an active professional community like Drupal lets you re-use, re-arrange, and re-assemble components and... Plus

Acquia Lift: Define, Test & Iterate

Acquia Lift is a great tool built by an amazing team. It has been well received and brings some powerful features to Drupal. One of those unique features is that its completely integrated with Drupal which opens the door for editors to use it in the same workflow they are used to. This added power creates a new unique challenge: to target, test and personalize a web experience for each visitor.
It’s not magic
At the end of the day Acquia Lift is still a tool, it doesn’t magically increase the conversions on your website by adding tests and variations to all content. The tests on your... Plus

How to Own an Action Plan for Testing Strategy

In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. With digital footprints growing exponentially, marketers and website managers have the ability to develop unique experiences for every visitor, but they often get a little tongue-tied when it comes to explaining how content development and targeting decisions are made.
The reason for this issue is simple and straightforward–testing strategies are... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Apple recruits top watch industry sales exec
Apple has hired one of the watch industry's top sales execs, Patrick Pruniaux, TAG Heuer's sales and retail VP. Pruniaux will be working on the iWatch and positioning it as a market leader in an ever changing and competitive wearables landscape.
"Clearly, the team in Cupertino wants someone who can market wristwear to a large audience."... Plus

CI&T and Acquia host Drupal 8 Hackathon

Cross-posted with permission from CI&T
We partnered with Acquia to grow the Drupal global community
CI&T can never have enough Hackathons! We simply love them! Last Thursday and Friday, CI&T hosted another +Drupal 8 Hackathon with our partner +Acquia at our global headquarters in Campinas, Brazil. The challenge for each team was to migrate one module from... Plus

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative.

Where in the past marketers might develop a handful of... Plus

Building a Great DX: Expand Your Community

A friend of mine recently celebrated a birthday at Morton’s Steakhouse.
How do I know?
I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook.
Turns out she didn’t even request it. The Morton’s staffer who took the reservation a few days earlier routinely asked her husband if they were celebrating a special occasion.

Morton’s took it from there. And when the personalized menu arrived, my friend captured it with her smartphone and broadcast it across her social networks.
That’s tapping the power of community to amplify a message, which in this case... Plus

Train better by forgetting what you know

I recently conducted formal training session for some end users of a Drupal content management system (CMS) our Professional Services team is building. These end users were not web developers, not professional content strategists, and had no prior experience with a CMS. But these "first-timers" represent one of the benefits of an enterprise Drupal CMS: that content owners in business units... Plus

Indivizo.com: Using Drupal to build your agile, SaaS product business


Drupal is the perfect tool for building SaaS and product businesses. A late night hotel room conversation about Drupal's agility, power, and flexibility above and beyond powering great websites with Bálint Kléri during Drupal DevDays 2014 in Szeged, Hungary.

Bálint is the technical lead of Indivizo, "The fastest way to the perfect candidate", an online HR tool built on Drupal for interviewing job applicants.

Bálint's favorite thing about Drupal

"My... Plus

Website Testing: What you need to know about A/B Testing

The concept of A/B testing is nothing new. It has been used in marketing, as well as many other industries to ensure that the right product or process is put in place. Once you start looking into A/B testing, you may begin to get excited about the fact that you can test just about any marketing process you put in place. After such a discovery, the question then becomes about the types of processes you should be testing. Where do you start? What marketing processes benefit the most from ... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Bloomberg Leveraging Apple TV, Amazon Fire to Build Global Brand
If you’ve heard of Bloomberg, you probably associate the brand with breaking financial news and in-depth market coverage. With the impact of digital though, Bloomberg is looking to create awareness to establish itself as one of the top brands to consume news across even more platforms according to Aviad Stein, senior global manager... Plus

Support Help Center Replaces Email Submission for New Tickets

As of Tuesday, 1 July 2014, we will stop accepting new support requests by email and will direct all customers to submit requests via the Support Help Center web interface. We will continue to support email as a convenient channel for customers to update all currently open and future support tickets.
Why? This is part of our continuing effort to provide excellent service to our customers, and it is very difficult to treat emailed requests with the same consistent level of service as requests received online or by phone.
As of... Plus

Closing the Drupal Education Gap

Demand for Drupal talent is high… Really high. A good Drupaler can find work on some of the most notable sites in the world next to other great minds and in good working conditions. Drupal is taking the world by storm, converting government agencies, Fortune 500s and many more on a daily basis. But this popularity has come at a price. The existing talent pool is just too limited to support Drupal’s popularity without serious investment in developing a greater pool of talent, and that something the existing community has got to own and make happen. Here at Acquia, we’ve worked toward this goal... Plus

So What is Acquia Lift, Anyway?

I’ve spent a disproportionate amount of my time over the last year thinking and talking about Personalization in Drupal (just ask my wife), and I’ve had the privilege of working with a brilliant group of people to help design and build a solution for it. Since we launched Lift in February, I’ve also given a large number of demos and discussed Lift in great detail with organizations large and small, learning ever more about what the needs are in the market, and stealing..err..borrowing ideas from them as I go along.
This post marks the first of a multi-part blog series where I hope to distill... Plus

Gábor Hojtsy: DevDays Szeged and the new wave of contribution in Drupal


Gábor and I sat down for a chat at United Nations headquarters at NYCCamp in April 2014. We talked about the very productive contribution sprints at the NYC Camp; effecting positive change in the world with technology and how Drupal 8 will enable anyone to communicate using tools in their own language; and the incredible energy and quantity of contributors at the Drupal DevDays in Szeged Hungary.

Not just multilingual, how about omni-lingual?

Regarding how Drupal can empower people everywhere to communicate and improve their lives and world, Gábor describes some of the benefits Drupal... Plus

Streaming logs on Acquia Cloud

Sites on Acquia Cloud generate a variety of logs that are useful for developing, debugging, and analyzing your site. Acquia Cloud lets you download log files and also provides SSH shell access so you can access log files directly, but we wanted to make it even easier to access and correlate multiple logs from multiple sources, all in real time.
Today, we're announcing the public beta release of our new log streaming feature, which lets you stream... Plus

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