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Today’s Brand Must Think Like a Publisher

Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.
As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when and where they want it. As Alexis Maybank, founder of Gilt Groupe described it,
"If I go into a Restoration Hardware store, for instance, I understand they're selling that product, but I'm not just interested in seeing rows of lamps on... Plus

Four Reasons I'm Excited About Attending (my first!) SXSW 2014

Next week I'm attending my first ever South by Southwest in Austin. I'm pretty sure SXSW is the first conference I've ever *attended.* I've worked many conferences either as an exhibitor or speaker, but I've never experienced a conference as an attendee. I'll bring my comfy shoes, plenty of charging devices + cables, lots of business cards, and as much energy as possible to stay out past my usual bedtime of 10pm!
Here's what I'm most looking forward to:
Hearing from the Hacker and the Hustler
I'm really looking forward to watching my colleagues Tom Erickson and ... Plus

You’re Already In The Content Game

Whether the size of your content team is 50 people or zero, you’re already in the content game. If you’re not publishing content, the chances are good that your customers are creating it on your behalf.
The Content Around Us
Apple has no social media presence to speak of. As of this writing, however, there were 173,411 photos on Instagram tagged #applestore and 6,859 tagged #geniusbar. (For the record, there were also six tagged #geniusbarmyass.) While it can be great to have ardent fans of your brand posting flattering content about your brand, that isn’t always what happens.
Trader Joe’s... Plus

Ryan Weaver and Jeffrey A. McGuire compare notes on Open Source

Ryan Weaver is the single biggest contributor to the Symfony2 framework's documentation (which is excellent, check it out!), a self-described Symfony evangelist, and lead at, makers of fantastic PHP tutorial screencasts like this one on using Composer to include PHP libraries in Drupal 7.

This is part 2 of a 2-part conversation with Ryan Weaver from... Plus

Acquia lance Acquia Lift: les expériences digitales nouvelle génération

J’ai le plaisir de vous annoncer le lancement d’Acquia Lift, une plate-forme d’optimisation qui permet aux équipes marketing de transformer les expériences digitales qu’elles offrent à leurs clients et ainsi augmentent la génération de revenus en ligne.
En quelques mots, Acquia Lift permet aux équipes marketing des entreprises de délivrer le contenu le plus adapté et personnalisé à chaque visiteur via le canal approprié et ainsi augmenter les conversions et donc le chiffre d’affaires généré. Acquia Lift... Plus

Using Drupal to Support Web Accessibility in Higher Education

Web accessibility in higher education is not a new topic. For over 15 years most institutions have been working to insure that their web accessibility adheres to the standards and protocols set forth in Section 508 of the Rehabilitation Act of 1998 (even though 508, as written, does not automatically apply to institutions of higher education, even those that receive federal funding). And certainly before the benchmark of 508 came around colleges and universities have been leaders in making sure that technology usage around campus supported the diverse needs of the entire community. In fact... Plus

5 Mistakes to Avoid on your Drupal Website - Number 3: Performance

Performance is crucial for providing a great user experience. If the site is slow or balky, even great functionality won’t keep the site visitor engaged.

Photo: The Bad place by NeilsPhotography (CC BY 2.0)
Best Practices

The first action for improving performance is analyzing what the website is doing. With the answer to this question, optimize as much as possible, then implement caching.

Devel for viewing database queries which run on each... Plus

Keeping Pace with

Here are some of the past week's highlights from, Acquia's portal for examining the impact of digital disruption.
Streetline Wants to Make Smart Cities a Reality
Do you remember the last time you struggled for what seemed like an eternity to find a parking spot? One way streets. No right turn signs. If only there was a better way to find a parking spot. Well, Streetline believes they have the answer. Streetline uses sensors to deliver parking availability data to their app, informing users not only about the... Plus

Ryan Weaver on synergies in Drupal, Symfony2, and PHP

Part 1 of a 2-part conversation with Ryan Weaver from SymfonyCon Warsaw 2013 in which we touch on the great Symfony documentation and its team, discovering the power of community in open source (instead of doing it all yourself), Symfony2 components in Drupal 8 bringing the two communities together, the advantages (present and future) of loose coupling in Drupal 8's architecture, the next big thing, and more!

Ryan Weaver is the single biggest contributor to the Symfony2 framework's documentation (... Plus

Announcing Acquia Lift

Topic: DrupalAcquiaToday, the web is not just about publishing content anymore. As the web evolves from content management to digital experience management, it's about understanding visitors' interests and preferences, and figuring out how to deliver them an optimal personalized experience. Many... Plus

Introducing Acquia Lift: Website Personalization for Drupal Made Easy

Today’s an exciting day for Acquia with the launch of our new product, Acquia Lift. Acquia Lift is a new personalization product designed specifically for Drupal. There are lots of personalization products in the market, and you may even be using one today, but if you are running a Drupal site, you need to take a look at Acquia Lift.
Here are four reasons I’m excited about Lift:
1) Acquia Lift is designed for Drupal
With Acquia Lift, marketers can easily create, iterate, and optimize content directly within Drupal... Plus

Don’t wait to migrate. Drupal continuous migration

Whether you are just moving to Drupal or upgrading to a new version of Drupal, if you are starting with an existing website, you are facing the same problem: Your migration timeline. It will take you significant effort to move everything you have to the new system and you cannot play catch-up all the time. That’s why many people are opting for continuous migration. What does that mean? Run the migration project in parallel to your existing website effort and migrate gradually, page by page and URL by URL. New functionality is done in the new system, old functionality stays until it’s time to... Plus

3 Keys to Taking Your E-Commerce Site Global

Cloud-based platforms and services have made going global more of a plug-and-play proposition than ever before. You can plug specialized modules into your workflow that let you translate content, run analytics, edit across websites and more, without leaving your CMS.
The remaining challenges are more strategic in nature. Here are three things that you should know before diving in:
1. The world doesn’t revolve around the English language
To maximize your website or online business, you need to offer at least two language options to visitors to your site. The global population is not made up of... Plus

5 Mistakes to Avoid on your Drupal Website - Number 2: Security

Good security practices protect your site from hacker attacks. In this article we'll look at some methods for reducing security risks on your site. 

Drupal Security Best Practices

Drupal has good security built in if used correctly. However, once you begin to configure your site you might introduce new security issues. Plan configuration so that only trusted users have permissions that involve security risks.

Keep core and contrib modules updated

You may not opt to do some module updates if the fixes or improvements have no direct effect on your site, however you should... Plus

Keeping Pace with

Here are some of the past week's highlights from, Acquia's portal for examining the impact of digital disruption.
Best practices for creating and driving social commerce experiences
As the increasingly social nature of the internet continues to alter the world of commerce, the most recent changes have seen the consumer take a more active role—a partnership role—in producing and consuming a brand’s content or services. In the past, user testing held a prominent place in many brands’ product development... Plus