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Web Accessibility for Clients - Part Two


Thanks for coming back. If you tried a few of the tips in the first part of this series, you probably realized that making a website accessible to all visitors doesn’t require much time, or cause much stress. Even if you didn’t yet try, I hope this blog further illustrates that clients need not worry about sitting down themselves to create a website that’s useful and informative to visitors with disabilities - without reaching out to a developer for help.
A Data Table for Everyone
Without proper setup, a data table will come... Plus

Identifying and Integrating Global eCommerce Systems

If you’re a retailer considering globalization, or a global retailer looking to streamline your global operations, then you probably already understand the difficulties that lie ahead. Globalizing your commerce systems and overall strategy is no small feat, but it can be done. With the right commerce foundation in place, and a strategy to execute on, you’re ready to start identifying and integrating the appropriate... Plus

Why I Love Composer, a PHP Dependency Management Tool

Like a composer who can’t wait to conduct a great symphony, I couldn’t wait to get my hands on Composer, a PHP dependency management tool.
You could say this blog post is my "Ode to Joy" about using Composer. It was fun watching it update all my libraries on just a single command:
composer update.
But I shouldn’t have all the fun. I’d like to help you incorporate third-party libraries into a project by using Composer. In this post, we’ll create a test PHP project and run test cases using phpunit.
Before we hit the “update” button, though, first let’s look at what Composer is, and why you’ll... Plus

Improve Your Drupal Web Site Performance — Without Coding


Most advice to improve Drupal site performance is aimed at developers and DevOps folks. In reality, many Drupal sites are built by site builders using flexible Drupal modules rather than custom code.
In this blog series, we will give site builders the knowledge and tools to enhance the performance of their web sites, without ever touching PHP or the command line.
The Drupal community is already rich in modules and best practices that can significantly improve the performance of any Drupal site. Now it’s time to take advantage of the community’s hard work!
But first, let’s start by... Plus

Industry Leaders Break Down The Marketing Cloud Myth

Photo credit: B Garrett
Assembling the unique set of marketing technologies needed to power your business to success is not a luxury today, it is a necessity.
“Our average customer uses 26 digital marketing applications and that’s just digital marketing, that’s not the finance and the CRM and everything else,” according to Jeff Lunsford, CEO of Tealium.
Earlier this month, the “who’s who”... Plus

Front End Performance Strategy: Image Handling


Business is keenly aware of the importance of page-load time, and its impact on conversion and search engine optimization. It’s now a priority at companies like Wal-Mart, Amazon, and Mozilla.
At Acquia, we... Plus

Karma and the journey from consumption to contribution - Drupal in India


At Drupal Camp London 2015, I spoke with Piyush Poddar, Director of Drupal Practice at Axelerant. We talked about Piyush's history in Drupal, Drupal as a business-ready solution, India's coming of age in open source culture, and how that is driving business value.

Highlights

"Drupal really has become a business-ready solution. It allows those of us running businesses or selling solutions to clients to really not think about anything more, just go ahead and use it for production sites–large, huge production sites."

On working in proprietary v... Plus

How to Build a Global Strategy for eCommerce Excellence

Building a global technical commerce ecosystem requires looking at how each and every aspect of your retail business operates, both independently and as a cohesive ecosystem; across each channel in one market, and then across all of your markets around the world. With worldwide retail ecommerce sales projected to rise to nearly $2.5 trillion by 2018, now is the time.

Before you can integrate new systems and start operating in new markets, however, you need to determine your commerce strategy.... Plus

Web Accessibility for Clients


You’re in good hands. A developer is building or renovating your organization’s website, and everything is shaping up as planned. You like what the developer has done and can’t wait to see the finished product.
Just keep in mind that, at some point, your daily relationship with your developer is likely to end, when the contract comes to an end. The relationship can continue, of course, but at some point — no matter how impressive your website eventually looks and responds — you won’t need to rely on the developer. You’ll slowly take control of the site, adding more content, tweaking tools,... Plus

Fidélisation client : transactionnel contre émotionnel

Les attentes des consommateurs vis-à-vis de l’expérience proposée par les détaillants ont évolué, et les marques doivent rester en phase avec ces attentes. Il existe toutefois deux catégories de consommateurs : ceux motivés par la « bonne affaire » et ceux motivés par l’expérience. Les consommateurs constamment à l’affût d’une bonne affaire veulent bénéficier du meilleur prix aussi rapidement que possible et choisissent à cette fin le canal le plus pratique. Les consommateurs qui recherchent la meilleure expérience ne se désintéressent pas nécessairement du prix, mais ils rêvent d’une... Plus

How to Select Drupal Modules: Part 3 - Evaluation Tips


In the previous posts we’ve focused on defining your requirements and the basics of searching for modules. Once you’ve found a Drupal project you’re interested in, now you can make a quick evaluation of the project to determine if you should dig deeper before you test it out.

Evaluation Criteria
Each module you select and install on your site must be maintained. There will be security updates, feature improvements and bug fixes offered on a... Plus

Web Accessibility for Developers -- Part 2


We’re at the halfway point of what hopefully has been a helpful guide for developers to make a website accessible for all visitors. (If you missed the first part of this two-part series, please click here.)
In this blog, we’ll review how instructional text, navigation, and other parts of development can allow those with blindness and low vision, deafness, and other disabilities to make full use of a website.
There’s a Proper Place for Instructional Text
When providing an example that will help the user fill out a field... Plus

How to Build a Flexible eCommerce Architecture for Your Global Brand

You’re the Head of eCommerce, or the CTO of a major retail brand. You’ve got a national retail store presence, and a massive customer database. Your sales are growing, your team excels at merchandising, your commerce platform works well in the US, and you’re ahead of the curve in product innovation within your industry.
You’re running a well-oiled machine here, and now it’s time to expand into a new market. According to the Forrester Evolution of Global eCommerce Markets report... Plus

Build Your Drupal 8 Team: Technical Roles and Required Skills


Last time, we discussed some big themes your Drupal 8 team should be synched up with, like object-oriented programming. Now we're going to drill down into more specifics on the technical side.
Is your tech team full of generalists, or do all your developers have special skill sets and focus on specific kinds of functionality, like databases or communications? Either way, someone on your team will have to fill each of these technical roles for a successful Drupal 8 project.
Drupal 8... Plus

Selecting Drupal Modules: Part 2 - Searching for Modules


In the first part of this series, you set out your list of requirements for a Drupal module of your dreams. In Drupal, modules extend the base functionality, and often there are contributed modules which will suit your needs.
Now you know what you’re looking for. If you’ve learned essential site building skills, you’ve also eliminated any possibility that you might be able to create your solution in another way.

The obvious place to start your search is on Drupal.org;... Plus

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