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Drupal Sites Should Mobilize for "Mobilegeddon"

Today Google released a big change to its search algorithm to prioritize the ranking of mobile search results. This new algorithm applies specifically to searches from a mobile device. It does not (yet) apply to search results when searching on your desktop computer.
First announced in February, the release (which some have tagged “Mobilegeddon”) is a significant change in Google’s famously secretive formula for ranking websites on its “SERP:" the results page that determines which sites will show up on top when a user runs a search. Given the impact of past changes in the search algorithm... Plus

Purchase Intent: The Journey from Fauxsumer to Consumer

“When I first moved to New York and I was totally broke, sometimes I would buy Vogue instead of dinner. I felt it fed me more.”
~ Carrie Bradshaw, Sex and the City
For fans of Sex and the City, there’s no denying the emotional connection between Carrie Bradshaw and her Manolos. And fashion. And, well, shopping in general. A typical episode of the show involved brunch, shopping, and cocktails (Cosmos of course) with the girls. It was rare to see an episode where Carrie wasn’t agonizing over a pair of shoes that she really couldn’t afford (she nearly always bought them anyway).
So why does... Plus

How To Break Down the 4 Most Damaging Marketing Silos


Marketers are challenged by functional and technical roadblocks. More than 80 percent of marketers in Teradata’s latest Data-Driven Marketing survey believe marketing silos prevent them from having a comprehensive view of campaigns and customers across channels. That’s up from the 65 percent in Teradata’s 2013 study.
This trend shows that marketers are growing increasingly concerned that... Plus

How To Build a Personalization Dream Team

Customers expect a personalized shopping experience, and leading retailers who’ve incorporated personalization are reaping huge benefits. In fact, brands that have effectively implemented personalization strategies are seeing anywhere from a 7.8 percent increase to a 21 percent increase in conversions. Done right, personalization can pay major dividends, but to implement a personalization strategy that will create the greatest returns, you... Plus

Acquia U Admissions Open for June Session

Coming off of a very successful re-launch of their unique Drupal talent incubator program, Acquia is actively recruiting students for the June session of AcquiaU. During the 14 weeks of intense hands-on learning, students are exposed to a three-track learning curriculum. Content includes Drupal and related web tools and technology, Acquia products and services, and skill development in leadership, communication, team building, and best practices in code review, Agile, and customer engagements.
Participants are exposed to formal and informal learning through class lectures and workshops,... Plus

Increasing our Commitment to Higher Education: University Relations Program

Career services offices at colleges and universities understand the significant value that internships have when it comes to helping their students find jobs. Simply, as this Forbes article points out, internships offer as direct a path to a full-time job offer for college graduates as does any other pursuit. In fact, according to the survey backing up this article, college interns have a 7 out of 10 chance of being offered a full time job by the company... Plus

Sites that Cannot Fail—Forecasting the Big Storm


Sometimes we can’t plan for it. Sometimes we have a moment’s notice. Other times it’s our most anticipated day of the year. No matter the situation, every organization has experienced a time when their digital properties could not fail—or the business impact would be devastating.
In this blog series, we’re showcasing what it meant for three of our largest customers to have a site that could not fail. We’ll highlight both business and technical preparation, continuous improvements, platform insights, and the importance of always listening to those providing feedback on the experience.
The... Plus

Drupal is fun to use - meet Karen Grey


Drupal is more fun - meet Karen Grey

I sat down with Karen Grey at Drupal Camp Brighton 2015 to find out more about who she is and what she does with Drupal. I apologize for taking her out of the code sprints for that time! Since we spoke, Karen has taken on a position as Senior Drupal Developer at i-KOS in their Brighton office.

During our conversation, we touch on the difference between early Drupal 6 and working with Drupal 7 now, how public contribution helps companies build their reputation and build passion and excitement in employees, Drupal's... Plus

Stop Calling Personalization ‘Creepy’


If there is one trend that I can’t stand right now, it’s calling personalization “creepy.” Writers, industry insiders, digital marketers, I implore you: Cut it out. You’re giving the word creepy a bad name.
Maybe growing up in a historical little New England town filled with old homes and ghost stories makes me a little protective of the word creepy. Maybe it’s that I’m a big fan of Tim Burton (his earlier work) or that every time you say it, I get either Radiohead and/or TLC stuck in my head. Either way, leave creepy alone.
Creepy by definition means causing an unpleasant feeling of fear... Plus

5 Questions to Ask Your Drupal Cloud Provider About Support


Where to host your website is a big decision.
Don’t rush it. Any cloud hosting provider you consider expects many questions.
Add these to your list.
1. If I’m having trouble with my site, will you advise me on how to find and fix the errors?
With Acquia, you get holistic end-to-end support for your entire environment, including the infrastructure, platform, and application. We assess, diagnose, and resolve issues regardless of origin. When an infrastructure or platform issue has been detected, we fix it. We have the ability to tune nearly 40 infrastructure parameters, such as cache size,... Plus

Creating Personas vs. Customer Segments: What’s The Difference?


Developing personas and segments is a critical step in creating a personalization strategy for your business. The words persona and segment have often been used interchangeably to group and define the characteristics and profiles of customers, but the truth is the words mean two different things, and the distinction is an important one. Segments help to forecast market interest for a product or service, while Personas help to understand the emotional and behavioral triggers behind individual customers within that market. Used together, they can act as a powerful complementary set of... Plus

Drupal 8 Will Make a Huge Difference in Development for 2015


The Drupal Community is supported by an active and diverse group with more than 1,136,828 Drupalers in 229 countries speaking 180 languages. The launch of Drupal 8 is going to be more than just a new software iteration, it will provide over 200 new features and improvements. So let’s take a moment and look at how Drupal 8 will impact development in 2015.
What makes Drupal 8 special?
There are a variety of advanced technologies that make Drupal 8 significantly more adaptable to use cases than before, but really two improvements stand out. First... Plus

The Key to a Successful Marketing Strategy is an Open Approach


For marketers, the number of marketing tools available in today’s digital landscape is just as overwhelming as it is beneficial. These options help make you a more efficient marketer and provide the customer with a better digital experience. But at the same time, how do you narrow down what’s right for your business? How do you try something new that seems like it might be a good fit? How do you keep up with what’s new and what’s next?
Whether it’s the Marketing Technology Landscape... Plus

How the Apple Watch Changes Web Content Management

This morning, I set my alarm at 3am ET and ordered a shiny, magical new Apple Watch. The Apple Watch is the first new product from Apple since Steve Jobs passed away. It’s an important new product for Apple, as they continue to look for ways to expand revenue beyond the iPhone.
“Smart Watches” aren’t new, but as Apple always does, they are taking an emerging category and bringing it to the mass consumer market. Apple has positioned the watch as “an intimate and... Plus

Cross-Channel Browsing Behaviors of the Modern "Fauxsumer"

“I love the smell of commerce in the morning!”
~ Brodie, Mallrats
In 1995, Mallrats depicted the teenage world encapsulated in a shopping mall. Breakups, makeups, and even an unprovoked attack on the Easter bunny – it all happens in the mall. In 1995 that’s where all the cool kids went on a Friday night.
Fast forward to 2015, 20 years later. The New York Times recently posted a blog asking teenagers if the mall is still an important part of teen... Plus

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