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In the Era of the Small Screen, Localization is More Important Than Ever

If you plan on competing in the global marketplace—and chances are, you eventually will—you have to make sure that every customer in every country has the opportunity to engage with your brand. After you mark off the logistical action items for globalizing your website, such as accommodating different time zones and currencies, you’re faced with a bigger question: How will we get users in this country to engage?
How you answer that question depends on which country you’re talking about. The colors, wording and calls to action that make Chinese users engage aren’t the same ones that Brazilians... Plus

This Week-ish in Drupal Core: March 12, 2014

What's new with Drupal 8?
Two big news items this week for our intrepid testbots! First, RTBC core patches are now automatically retested every 24 hours to ensure they don't go stale and to avoid regressions and commit conflicts. Hooray!! Additionally, the 8.x testbots have been upgraded to PHP 5.4, which means Drupal 8 now officially requires PHP 5.4.2 or above to install. Woot! In addition to this allowing us to remove... Plus

We Came, We Saw, We SXSW’d

As the last day of SXSW Interactive comes to a close, there was no shortage of places to go for disruptive innovation, technology and everything social. Heck, there was even a 3D printer that made oreos with personalized hashtags.
Here’s a look at some of the sessions and events I went to during the past few days in Austin.
One on One with Mark Cuban

As Shark Tank fanboy, I couldn’t miss a fireside chat with Mark Cuban, Dallas Mavericks owner and tech investor. In packed hall of the Austin Convention Center, Guy Kawasaki and Mark Cuban talked sports, new tech investments, and advice for... Plus

Acquia Status Website Moves to a New Platform

We have moved the Acquia Status website: http://status.acquia.com to a new platform. The new site is built to allow us to be more proactive and reach out faster and in a more targeted manner.
Components
The new website features status of all the major Acquia platforms and products. Currently we have separate statuses for each component: Acquia Cloud Enterprise, Acquia Cloud standard, Acquia Network and Insight, Acquia Cloud Site Factory, Drupal Gardens, Acquia Cloud API, and Acquia Search.

Incidents
The site will also allow us to give updates on... Plus

eTail West Highlights the Conflicted World of Commerce

I’m a big fan of Dr. Seuss, and so when Eric Feinberg of Foresee referred to potential customer segments as Thing 1 and Thing 2 at the recent eTail conference, I had to smile. As I thought more about the current state of commerce, though, I decided that a Dr. Dolittle shout-out to Pushmi-Pullyu is more apt.
Commerce teams today are clearly being pulled in two very different directions. On the one hand, the push by Amazon/Google/eBay for same day delivery – and soon I believe, same hour delivery – is forcing retailers to fanatically... Plus

5 Mistakes to Avoid on your Drupal Website - Number 5: Maintenance

In the previous articles in this series, we've focused on aspects of architecture, security and performance and the choice of infrastructure. All of that work will come to little without a reliable... Plus

5 Reasons Why Your School Should Use Drupal Commerce

While colleges and universities are not ecommerce businesses they still do a great deal of ecommerce. From online bill payments for class registration, to payments for fines, infractions and permits, to dining plans and other related student services, to tickets for events and seminars, to online bookstores for merchandize and materials, and of course to online giving for fundraising and advancement activities, colleges and universities are using ecommerce every day to support the multi-faceted business of higher education. And for each of these online transactions there is a commerce... Plus

The Hacker and Hustler: How to Code a Great Company

It all starts with a great idea, something you think will change the world. What’s next? Well, for Dries Buytaert, the creator of Drupal and a hacker by trade, he wanted to take his great idea and build a company around it.

Drupal was his college dorm side project, initially created as a sounding board for himself and his classmates. Drupal was slowly gaining traction and adoption, but it wasn’t until Dries had to spend many late nights helping MTV with its Drupal sites that he had the big idea. Why not build a company around Drupal support, helping brands better leverage this open source... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
T-Commerce? Meet tvbay
If you tuned in to this year’s Super Bowl, you saw H&M’s commercial that enabled viewers to make purchases through their television based on what David Beckham was wearing during the clip.
This new, “t-commerce” platform is something that brands are exploring, but few are delivering because smart TVs that enable these transactions are still in the early stages of... Plus

SXSWi Top Tips Part 2: Once You’re There

Welcome to Part 2 of my SXSWi Top Tips series. If you missed it, check out Part 1 which covers how to prepare before you arrive in Austin; it’s not a conference where you can just throw some clothes in a bag and go.
So now you’re packed, you’ve done your research, and you’ve got a plan. Great!
Now get ready to throw it out the window.
Part Two: Austin
1. The Panels: Quality Speaker Trumps All - So now you’ve arrived in Austin, you’ve checked in to your hotel, gotten your badge and now you’re off to check out your first... Plus

Lukas Smith on open source communication, PHPCR, and more


Part 1 of 2 - I had the great pleasure of speaking with Lukas Smith at SymfonyCon Warsaw in December, 2013. Lukas is a major contributor to open source and is involved in a range of projects, including the Symfony framework, Drupal, and many more. He is one of the 50 most active contributors on GitHub. Thank you, Lukas!

How do you contribute so much?

About his contribution he says, "I don't know how I got to that number. I try to comment on tickets, try to network people, to encourage them to talk ... I guess it's mostly commenting. I guess I do... Plus

Financial services is changing, and staying the same.

Post financial crisis, Financial Services Institutions (FSIs) are determined to change. Their motivation lies not just in regaining the trust of a public that has shored up the industry, but also the same goal that they have always had, to find new ways to create products and sell products to generate return for their shareholders.
FSIs have always grasped the nettle of innovation. In my career I’ve seen that they are often the first to deploy cutting edge technologies to gain competitive edge. You could argue that it was the drive for innovation (but without transparency) that provoked the... Plus

Drupal: Une plate-forme unique, des possibilités sans limites

Bonjour à tous,
L’objet de mon post aujourd’hui vise à revenir sur certaines des synergies entre Drupal et Acquia. Vous connaissez probablement Drupal, le CMS open source le plus déployé par les grandes entreprises dans le monde, et vous vous êtes probablement aperçu qu’autour de Drupal s’était créé un très vaste écosystème d’acteurs divers (la communauté Drupal, c’est plus de 1 million de membres!). Acquia est un acteur essentiel de cet écosystème, par son expertise technologique ainsi que les multiples... Plus

Using Adaptive Images in Drupal

Cross-posted with permission from Outlier.com
Responsive, mobile-first web design is the latest trend to take hold of the web design community, and with good reason. With the advent of the mobile OS as a mainstream portal through which people are increasingly connecting to the internet, the needs of these users--and those of the relatively nascent tablet market--are becoming increasingly important. But rather than creating "mobile" versions of websites, which are often riddled with compromise, responsive... Plus

5 Mistakes to Avoid on your Drupal Website - Number 4: Infrastructure

In previous articles in this series, we’ve covered the areas of architecture, security and performance. All of these aspects are affected by your infrastructure from the time of development to deployment. 

Infrastructure covers the stack your website lives on, including the server, the database and any software layers, such as Varnish or Memcached... Plus

Survival Tips from a SXSW Pro: Part 1

No matter how you approach it, SXSW is a vast matrix of possibilities spread over several square miles of Austin and environs over several days. To get the most out of it, you need to prepare early and thoroughly. In the immediate gratification era in which we live, I wish I could simply tell you, “There’s an app for that.” But while there are many apps which will make your life easier (and some which will be indispensable at least for the Interactive portion), there’s no substitute for doing your homework for this one.

What follows are a few pieces of advice I’d give you if you were going... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Today’s Brand Must Think Like a Publisher
Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.
As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when... Plus

Drupal 8 Configuration Workflows using Git

This blog post is a textual representation of the video shared yesterday. If you are visual learner, watch it. If you are in a hurry, read this blog :). Peter's video also shows how configuration_log module can be used to materialize all config changes in Prod so they may be easily integrated back into the codebase. That is not covered here.
The following commands are our current best thoughts on how folks will move configuration across environments using Git and... Plus

Today’s Brand Must Think Like a Publisher

Content is king. But as the line between publishers and brands are blurring, all brands find themselves in both the content and the commerce games.
As brands, we are sometimes wary of pushing content on our customers. In my experience, however, customers are much less worried about the blurred lines, and much more interested in getting that they want when and where they want it. As Alexis Maybank, founder of Gilt Groupe described it,
"If I go into a Restoration Hardware store, for instance, I understand they're selling that product, but I'm not just interested in seeing rows of lamps on... Plus

Four Reasons I'm Excited About Attending (my first!) SXSW 2014

Next week I'm attending my first ever South by Southwest in Austin. I'm pretty sure SXSW is the first conference I've ever *attended.* I've worked many conferences either as an exhibitor or speaker, but I've never experienced a conference as an attendee. I'll bring my comfy shoes, plenty of charging devices + cables, lots of business cards, and as much energy as possible to stay out past my usual bedtime of 10pm!
Here's what I'm most looking forward to:
Hearing from the Hacker and the Hustler
I'm really looking forward to watching my colleagues Tom Erickson and ... Plus

You’re Already In The Content Game

Whether the size of your content team is 50 people or zero, you’re already in the content game. If you’re not publishing content, the chances are good that your customers are creating it on your behalf.
The Content Around Us
Apple has no social media presence to speak of. As of this writing, however, there were 173,411 photos on Instagram tagged #applestore and 6,859 tagged #geniusbar. (For the record, there were also six tagged #geniusbarmyass.) While it can be great to have ardent fans of your brand posting flattering content about your brand, that isn’t always what happens.
Trader Joe’s... Plus

Ryan Weaver and Jeffrey A. McGuire compare notes on Open Source


Ryan Weaver is the single biggest contributor to the Symfony2 framework's documentation (which is excellent, check it out!), a self-described Symfony evangelist, and lead at KnpUniversity.com, makers of fantastic PHP tutorial screencasts like this one on using Composer to include PHP libraries in Drupal 7.

This is part 2 of a 2-part conversation with Ryan Weaver from... Plus

Acquia lance Acquia Lift: les expériences digitales nouvelle génération

Bonjour,
J’ai le plaisir de vous annoncer le lancement d’Acquia Lift, une plate-forme d’optimisation qui permet aux équipes marketing de transformer les expériences digitales qu’elles offrent à leurs clients et ainsi augmentent la génération de revenus en ligne.
En quelques mots, Acquia Lift permet aux équipes marketing des entreprises de délivrer le contenu le plus adapté et personnalisé à chaque visiteur via le canal approprié et ainsi augmenter les conversions et donc le chiffre d’affaires généré. Acquia Lift... Plus

Using Drupal to Support Web Accessibility in Higher Education

Web accessibility in higher education is not a new topic. For over 15 years most institutions have been working to insure that their web accessibility adheres to the standards and protocols set forth in Section 508 of the Rehabilitation Act of 1998 (even though 508, as written, does not automatically apply to institutions of higher education, even those that receive federal funding). And certainly before the benchmark of 508 came around colleges and universities have been leaders in making sure that technology usage around campus supported the diverse needs of the entire community. In fact... Plus

5 Mistakes to Avoid on your Drupal Website - Number 3: Performance


Performance is crucial for providing a great user experience. If the site is slow or balky, even great functionality won’t keep the site visitor engaged.

Photo: The Bad place by NeilsPhotography (CC BY 2.0)
Best Practices

The first action for improving performance is analyzing what the website is doing. With the answer to this question, optimize as much as possible, then implement caching.

Analyze—Tools:
Devel for viewing database queries which run on each... Plus

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