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The Rise of Digital Creates A Marketer’s Dilemma

As a product manager at Acquia, I frequently speak with digital thought leaders at many organizations, small and large. It’s clear that the digital marketing profession at these organizations has undergone tremendous change over the past decade. Digital marketers now oversee large numbers of “digital experiences,” rather than the small number of static, branded web sites that were the norm just a few short years ago. And by incorporating web, social, mobile and offline touch points, managing these digital experiences has become very complex.
This complexity has greatly increased demands on... Plus

Drupal Development using PhpStorm

The PhpStorm IDE comes with a bundled Drupal Plugin, providing functionality for modules, themes as well as for core Drupal development for Drupal 6, 7 or 8. Combine that with PhpStorm’s excellent PHP, HTML, CSS and JavaScript support, automatic code inspections, debugging and unit testing support and we have a great tool for developing our next Drupal application! In this post, we will see how we can get started with Drupal development in PhpStorm.
From the Welcome screen (or by selecting File | New Project), we can choose to create a new project of the Drupal type. PhpStorm will make sure... Plus

Locking Down the Cloud: Leveraging the Ecosystem

Ryan Scheuermann recently came up with a good metaphor to describe the difference between managing security on your own servers, and using a cloud-based service.
“When you’re working with bare metal in your own location, it’s all up to you. It’s like the wild west,” he said.
“When you’re hosted in the cloud,” he continued, “it’s like being in a gated community: the cloud service providers have many services that you can take advantage of.”
“It’s still up to you,” said Ryan, who is the chief product officer and co-founder of Ceros, a cloud-based marketing platform that is used by global... Plus

Taking Migrations from Madness to Gladness

For every new and amazing Drupal application we build, there is almost always a corresponding data migration. This major aspect of enterprise projects can involve complex business and data analysis, detailed data mapping, migration from multiple third-party data and analytics sources, test migrations, and data validation.
Data is always an area where our clients have much more expertise than we could hope to gain during a standard professional services engagement, so they are heavily involved in this aspect of the project, including planning, validating test migrations, signoff of final... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Second Screen is Key to Great Digital Experience
Brands today are engaging with consumers on a rapidly growing number of platforms and devices. Taking the next step in the multiplatform revolution, many have begun engaging with their audience on two platforms simultaneously, add a second screen in order to add new layers of interactivity and interest.
Chief digital officers, or digital strategists... Plus

Second Screen is Key to Great Digital Experience

Cross-posted with permission from Digital Disruption
Brands today are engaging with consumers on a rapidly growing number of platforms and devices. Taking the next step in the multiplatform revolution, many have begun engaging with their audience on two platforms simultaneously, add a second screen in order to add new layers of interactivity and interest.
Chief digital officers, or digital strategists with similar responsibilities, are often those being charged with developing this second-... Plus

Entrepreneurship is 80% sales and marketing

Background in business is a 'nice to have', not a 'must have' for an aspiring entrepreneur. I had no solid business background when I founded Mollom or Acquia (I launched them roughly at the same time).
Other than the standard things (an idea, passion and the willingness to act), the most important thing that aspiring entrepreneurs need is the understanding that 80% of entrepreneurship is sales and marketing. If as a founder, you're not obsessed with sales and marketing, you're a liability rather than an asset.
You don't have to... Plus

Why Drupal is Dominating the Higher Education Sector

Cross-posted with permission from Imagex Media
Drupal web technology is increasingly being adopted across the globe and is currently in use by massive organizations including The White House, McDonald’s, Twitter, IKEA and many more*. We can assume that big guys like these have taken the time to vet it. The reasons to choose Drupal are literally endless: pick n' choose modules, an army of developers contributing worldwide, cost effectiveness, always evolving, etc, etc. There’s no... Plus

San Francisco State University moves to Drupal

What is a website? For colleges and universities everywhere, a website is an opportunity to tell a story.
Thanks to this opportunity, schools depend on websites more than ever to deliver rich, engaging experiences. When looking for a CMS capable of delivering this experience, schools naturally look at Drupal. Today, about 30 percent of colleges and universities in the United States use Drupal to power their main .edu site.
It helps that Drupal has the flexibility to be used for any site a campus needs -- recruiting, admissions, development, general outreach and much more. In fact, at Acquia... Plus

Getting the most out of a code sprint - DrupalSouth shows us how


The DrupalSouth code sprint was a huge success and a standout feature of an already excellent conference. I put this down to some ingenuity and some great preparation. I interrupted two of the people who made it all happen, Dan "dman" Morrison and Heike "HeikeT" Theis from Wellington, New Zealand, to get to know them better and talk about how they put together the code sprint at DrupalSouth.

How to prepare a model code sprint

If you've been to... Plus

Acquia Cloud adds PHP 5.5 (and more)

Acquia Cloud strives to be the best place to build and manage Drupal web sites. One aspect of that is providing the best, most current PHP runtime environment for Drupal. We’ve long supported Drupal 6 and 7, and we are preparing to support Drupal 8 as soon as it is ready. Drupal 8 requires PHP 5.4 or newer, so today we are announcing that Acquia Cloud supports PHP 5.5 for all sites and all subscription levels.
Choosing the PHP version per environment
Acquia Cloud provides multiple environments, such as Dev, Staging, and Prod, for your site development workflow. Converting your site from one... Plus

Do well and do good

This blog post is on purpose, Open Source, profit and pie. This week I had an opportunity to meet Professor Klaus Schwab, Founder and Executive Chairman of the World Economic Forum. I was inspired by the following comment he made (not his exact words):
"Because companies strive to have a positive balance sheet, they take more in, than they give out. However, as individuals, we define success as giving more than you take. Given that many of us are leaders as... Plus

Locking Down the Cloud

Over the last few years, IT departments have gotten increasingly comfortable with cloud technology, by which I mean cloud security. Because as one IT analyst put it recently, “When it comes to the cloud, security is the number one concern. And number two isn’t even close.”
But 2014 could be the year when thought and analysis take a back seat to action. Companies that haven’t already embraced cloud technology are ready to make the move. One reason: the rise of automation, which is making it easier -- nearly irresistible, in fact -- for IT departments to start transitioning significant parts... Plus

Drupal 8: Forms, OOP style

Back in August 2013, I wrote the original version of this article on my Drupal Gardens blog. Drupal 8 has continued to be refined since then, so I updated the code to work against the current state of Drupal 8, and am cross posting it here.
Thank you to everyone who provided feedback and encouragement on my first blog post about OOP in Drupal 8. This is the next installment. In the first post, we examined a very simple controller: one that just outputs "Hello.". In the... Plus

Ready for certification

Right after we launched our first certification last week, two questions stood out. First, why is Acquia doing the certification? And why did it take them so long? I saw these as two sides of the same coin. I wanted to reflect a bit on the history of this project.

Click here for full details of Acquia’s Drupal certification.
Ready for certification
In 2012, my colleague, Hernani Borges de Freitas, gave a presentation and wrote blog posts on “Things we found in your website.”... Plus

10 Tips to Streamline Migration Review

To a project manager for large migrations into Drupal, the time scheduled for stakeholder review of migrated content never seems to be enough. In this post, I'll talk about 10 ways Acquia Professional Services Engagement Managers have streamlined this review so it works for stakeholders without derailing the project schedule.
In a typical project schedule, the opportunity for project stakeholders to review and bless the content migration is sandwiched somewhere between the development team's first automated migration and the launch date. This... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
Google Glass' Health Care Challenge
Last evening I had the pleasure of sitting on a panel at an event hosted by Health Innovators discussing the future of medicine and specifically Google Glass. The event title was "Google Glass the new frontier in Healthcare Innovation?" and although I'm not sure how many converts were made, I did come away with knowledge of an incredible organization pushing... Plus

Acquia certification for Drupal

Topic: DrupalAcquiaI'm proud to share that Acquia announced its certification program today. You can now get "Acquia certified in Drupal", something I'm pretty excited about.
This is something I've been hoping to see in the community. While there have been other experiments around certification, we as a... Plus

The Importance of Content Governance in Higher Education Websites

Cross-posted with permission from Blue Coda
Many higher education institutions struggle to keep up with the demands, expectations and innovations, in both the service provision and use, of web content management. Most senior members or staff don't have the time to implement changes or plan strategies, and those who do have responsibility for things like websites, blogs and student forums often find themselves without a coherent game plan. Simply having a... Plus

11 Drupal Implementation Mistakes

Cross-posted with permission from OHO Interactive
If you're not careful when it comes to implementing your Drupal site, a lot can go wrong. Working with a partner who has Drupal expertise and plenty of experience can help you avoid costly mistakes that can derail your digital strategy. Here's our list of 11 common mistakes that are entirely avoidable, along with the reaction you can expect if you make them.
1. Picking the wrong host. If you picked a host who can’t handle spikes in your site traffic, you’re... Plus

Your First RESTful View in Drupal 8

Cross-posted with permission from Drupalize.Me
In a continuation from my first post, An Introduction to RESTful Web Services in Drupal 8, I want to explore how Views interacts with REST in Drupal 8.
As many of you already know, the Views module was added to Drupal 8 Core. With RESTful Web Services also in Core, we now have all the tools we need to create highly customisable solutions out of the... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption.
What to do with Big Data? CDOs May Have the Answer
One of the biggest challenges digital executives face today is figuring out what to do with it all the data. There is so much data collected today about shopping habits, travel patterns or even activities logged, that being able to effectively track and leverage this data to improve an aspect of the consumer experience or predict a certain market... Plus

Drupal vs. Sharepoint: Choosing the right platform for your site

As Drupal continues to gain significant enterprise adoption, it is competing more and more against incumbent technology in the form of commercial and proprietary software. One of the more surprising competitors in the marketplace belongs to a software application that was created for document management, not content management.
That technology is Microsoft SharePoint, and it powers a surprising amount of enterprise websites. Then again, perhaps this is not as shocking as it seems given the ubiquity of Microsoft applications and the fact Microsoft will include a license for an external website... Plus

Using the AWS Ruby SDK to Put a Drupal Site's Assets Behind a CDN

As a demo for my local Drupal meetup, I offered to show how to use an origin pull CDN to serve the static assets of a Drupal 7 site installed on Acquia Cloud. If you are not familiar with basic CDN concepts and terminology, start by reading this article on key properties of a CDN by Wim Leers. The value of using a CDN for a site's static assets is primarily a faster total page load for the end-user since once the main page HTML is loaded, the requests for images, CSS, JS, and other assets needed to fully render the page happen... Plus

Lukas Smith on how Drupal and Symfony mutually benefit from cooperating


Part 2 of 2 - I had the great pleasure of speaking with Lukas Smith at SymfonyCon Warsaw in December, 2013. Lukas is a major contributor to open source and is involved in a range of projects, including the Symfony framework, Drupal, and many more. He is one of the 50 most active contributors on GitHub. Thank you, Lukas!

In part one, we talked about how Lukas manages to contribute so much to so many open source projects, social competence in open source (I love... Plus

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