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Ciblage comportemental : la clé d’une véritable personnalisation

Vous avez procédé à vos premières séries de tests et ajusté votre expérience digitale en fonction des résultats pour l’adapter un peu plus aux attentes de vos visiteurs. Et maintenant ? L’étape suivante consiste à analyser ce que les visiteurs font sur votre site, ce sur quoi ils cliquent, ce qu’ils consultent et ce qui les intéresse sans les obliger à fournir des données personnelles. C’est là tout l’enjeu du ciblage comportemental. Mais ce ciblage passe d’abord par une segmentation.
Qu’est-ce que la segmentation... Plus

What Old School ERP and Shared Services Can Teach Us About Digital

I recently came across a social media post that read:
In 2015 Uber, the world largest taxi company, owns no vehicles.
Facebook, the world’s most popular media owner, creates no content.
Alibaba, the most valuable retailer, has no inventory.
Airbnb, the world’s largest accommodation provider, owns no real estate.
As the digital movement increases in momentum, with little sign of a slow-down, I’ve started to wonder: how can existing global enterprises, including some 150-year-old companies, adapt and acquire the capabilities they need to optimise digital?
Many enterprises have business... Plus

The One Metric That Proves College Websites Are Worth the Investment

That’s the number of revenue-producing business metrics most college and university web marketing teams use to prove their impact to the school’s bottom-line. Zero. Zilch.
It’s not that they don’t want to prove value. It’s just that colleges’ data systems are byzantine, isolated, and hard to connect. Plus, there aren’t universally accepted goals for a college website. Showing impact is hard.
We hate that. Despite defining business goals at the start of every of our 50+ college and university web projects, we are often unable to demonstrate – with numbers – that we met these business... Plus

Open Marketing: Freeing Your Brand To Compete, Succeed

Living a digital world comes with a lengthy list of benefits–and challenges. While new advancements in marketing technology make it easier to gain customer information and insights, keeping up with the speed of these developments is the true challenge.
Marketing still owns the brand and messaging. However, with a sharp focus on a more customer-centric approach, the conversation is now two-way. The customer’s thoughts and opinions now directly influence your brand messaging (or at least it should). Customers expect a personalized experience with your brand and won’t settle for less.
Adding... Plus

Driving Customer Loyalty: The Transactional vs. The Emotional

In today’s world of retail, consumers demand a certain experience, and brands must deliver. However, those desired experiences can vary drastically from one consumer to the next. There are two buckets that retail customers generally fall into: those driven by the “deal” and those driven by the experience. Those always chasing the deal want the best price as quickly as possible, through whichever channel is most convenient. Those seeking the best experience aren’t necessarily price averse, but they crave a tailored experience.
Transactional Loyalty
Marketplaces like Amazon, Overstock, and Ebay... Plus

Gearing up for Demandware XChange and Magento Imagine Commerce 2015

Here in New England, the sun is finally shining, the snow mountains are finally melting, and yet we can’t wait to jet cross country for the next duo of commerce conferences. In April, our commerce team will be attending two major industry events, the 2015 Demandware XChange Conference (April 13-15) and the Magento Imagine Commerce 2015 Conference (April 20-22) -- both held in warm, sunny Las Vegas. We’ll be armed... Plus

Important tip regarding S3's new cross-region replication feature

Yesterday, Amazon announced a great new feature for S3: cross-region replication. It is yet another in a long list of improvements that increase the value and power of AWS.
However, before you jump on the bandwagon, there is an important safety tip: Check the pricing carefully! AWS charges the normal S3 data transfer cost when S3 migrates objects from one region to another. Storing 1 GB in S3 costs $.03/month. Transferring... Plus

Sites That Cannot Fail - Scaling for a Big Publishing Event

Sometimes we can’t plan for it. Sometimes we have a moment’s notice. Other times it’s our most anticipated day of the year. No matter the situation, every organization has experienced a time when their digital properties could not fail—or the business impact would be devastating.
In this blog series, we’re showcasing what it meant for three of Acquia's largest customers to have a site that could not fail. We’ll highlight both business and technical preparation, continuous improvements, platform insights, and the importance of always listening to those providing feedback on the experience.... Plus

Want Digital Transformation Success? Get IT and Business on the Same Page

Every organization needs to harness technology and strategies to transform its business, and to move forward fast in a digital-first world.
If you do this right, you're ready to empower your customers and deliver personalized digital experiences across websites, mobile, social, and commerce platforms. You've embraced Age of the Customer thinking.
It also means you have the chance to apply digital technology to become a more efficient operation across sales, marketing, customer service, support, and even manufacturing and R&D. The digital enterprise is here.
Yet I’m still amazed when I... Plus

Social Selling and Building Brand Awareness with Snapchat

The unique appeal of Snapchat from a brand marketing perspective is the allure of the elusive images. Traditional “snaps” only last for 10 seconds before they disappear forever. This means that unlike a pin on Pinterest or a post on Instagram -- which exist indefinitely -- a snap’s lifetime is finite, and if not “consumed” during it’s lifetime, it’s lost. This creates an unusual opportunity for brands to interact with their customers, and to target them on a platform that is frequently used in their daily lives.... Plus

Behat & BDD: "Deploying better software with confidence" - meet John Bickar

While speaking with Melissa Anderson about behavior driven development (BDD) at BADCamp 2014, she suggested I get John Bickar from Stanford Web Services in front of my cameras to talk about his experience during last year's "Drupalgeddon" security vulnerability. The result is this podcast and some great insight into how this kind of testing can significantly improve initial, ongoing, and emergency delivery of software. As John puts it, using BDD means: "delivering better software, delivering it faster, and knowing that it is delivering the value that we have promised to our partners." I... Plus

Customers Want Personalized Content and Data-Driven Commerce

Republished from The Digital Economy Report
Digital has changed everything in today’s world of online commerce. Personalization of digital experiences is no longer an extra, but an expectation. If a customer has visited your site once, they expect you to recognize them on subsequent visits and they expect a tailored experience.
A study by Janrain showed that the majority of consumers – 75 percent – like it when brands personalize messaging and offers. Personalization is a win-win; customers are presented with what... Plus

Shop and Browse Everywhere in the Age of the Omni-Channel

Retailers are experimenting with alternative commerce experiences to make the shopping journey easier and provide it across all channels, from brick and mortar to online to mobile and beyond. The most successful retailers unite their messaging and media across channels, taking a “channel-less” approach to interacting with the consumer, and enabling commerce wherever the consumer is. Here are a few ways retail is embracing ways to make browsing and shopping possible everywhere.
Bring the store to the people
To be able to shop anywhere, you need a cash register everywhere: the shopping cart on... Plus

Une récente étude de Forrester analyse le ROI de Acquia Cloud Site Factory

Un retour sur investissement de 944%. Du jamais vu... jusqu’à présent. Acquia vient de publier une étude TEI (Total Economic Impact) conduite par Forrester Consulting, montrant l’impact financier considérable que peut avoir la mise en œuvre d’Acquia Cloud Site Factory en permettant de :
Réduire les coûts de développement et de support des sites
Économiser les ressources informatiques et de marketing digital
Améliorer la normalisation et la gouvernance
Accélérer le time-to-market
Renforcer l’évolutivité
Délivrer des... Plus

Acquia and VML announce the Sports Digital Experience Platform

Little beats an afternoon at the ballpark or a night sitting court-side. Yet diehard sports fans follow their favorite teams every day, all year round -- through forums online, investments in fantasy leagues, bets on brackets, squares, and pools, and team merchandise purchases. In this saturated market, there's an abundance of resources for fans to get the latest news, scores, schedules, and other team updates that they seek.
Fans get their sports news and information from networks like Fox and NBC, who like ESPN now have 24/7 broadcast and digital sports operations. Digital media offers a... Plus