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Gearing up for Demandware XChange and Magento Imagine Commerce 2015

Here in New England, the sun is finally shining, the snow mountains are finally melting, and yet we can’t wait to jet cross country for the next duo of commerce conferences. In April, our commerce team will be attending two major industry events, the 2015 Demandware XChange Conference (April 13-15) and the Magento Imagine Commerce 2015 Conference (April 20-22) -- both held in warm, sunny Las Vegas. We’ll be armed... Plus

Important tip regarding S3's new cross-region replication feature

Yesterday, Amazon announced a great new feature for S3: cross-region replication. It is yet another in a long list of improvements that increase the value and power of AWS.
However, before you jump on the bandwagon, there is an important safety tip: Check the pricing carefully! AWS charges the normal S3 data transfer cost when S3 migrates objects from one region to another. Storing 1 GB in S3 costs $.03/month. Transferring... Plus

Sites That Cannot Fail - Scaling for a Big Publishing Event


Sometimes we can’t plan for it. Sometimes we have a moment’s notice. Other times it’s our most anticipated day of the year. No matter the situation, every organization has experienced a time when their digital properties could not fail—or the business impact would be devastating.
In this blog series, we’re showcasing what it meant for three of Acquia's largest customers to have a site that could not fail. We’ll highlight both business and technical preparation, continuous improvements, platform insights, and the importance of always listening to those providing feedback on the experience.... Plus

Want Digital Transformation Success? Get IT and Business on the Same Page

Every organization needs to harness technology and strategies to transform its business, and to move forward fast in a digital-first world.
If you do this right, you're ready to empower your customers and deliver personalized digital experiences across websites, mobile, social, and commerce platforms. You've embraced Age of the Customer thinking.
It also means you have the chance to apply digital technology to become a more efficient operation across sales, marketing, customer service, support, and even manufacturing and R&D. The digital enterprise is here.
Yet I’m still amazed when I... Plus

Social Selling and Building Brand Awareness with Snapchat

The unique appeal of Snapchat from a brand marketing perspective is the allure of the elusive images. Traditional “snaps” only last for 10 seconds before they disappear forever. This means that unlike a pin on Pinterest or a post on Instagram -- which exist indefinitely -- a snap’s lifetime is finite, and if not “consumed” during it’s lifetime, it’s lost. This creates an unusual opportunity for brands to interact with their customers, and to target them on a platform that is frequently used in their daily lives.... Plus

Behat & BDD: "Deploying better software with confidence" - meet John Bickar


While speaking with Melissa Anderson about behavior driven development (BDD) at BADCamp 2014, she suggested I get John Bickar from Stanford Web Services in front of my cameras to talk about his experience during last year's "Drupalgeddon" security vulnerability. The result is this podcast and some great insight into how this kind of testing can significantly improve initial, ongoing, and emergency delivery of software. As John puts it, using BDD means: "delivering better software, delivering it faster, and knowing that it is delivering the value that we have promised to our partners." I... Plus

Customers Want Personalized Content and Data-Driven Commerce


Republished from The Digital Economy Report
Digital has changed everything in today’s world of online commerce. Personalization of digital experiences is no longer an extra, but an expectation. If a customer has visited your site once, they expect you to recognize them on subsequent visits and they expect a tailored experience.
A study by Janrain showed that the majority of consumers – 75 percent – like it when brands personalize messaging and offers. Personalization is a win-win; customers are presented with what... Plus

Shop and Browse Everywhere in the Age of the Omni-Channel


Retailers are experimenting with alternative commerce experiences to make the shopping journey easier and provide it across all channels, from brick and mortar to online to mobile and beyond. The most successful retailers unite their messaging and media across channels, taking a “channel-less” approach to interacting with the consumer, and enabling commerce wherever the consumer is. Here are a few ways retail is embracing ways to make browsing and shopping possible everywhere.
Bring the store to the people
To be able to shop anywhere, you need a cash register everywhere: the shopping cart on... Plus

Une récente étude de Forrester analyse le ROI de Acquia Cloud Site Factory

Un retour sur investissement de 944%. Du jamais vu... jusqu’à présent. Acquia vient de publier une étude TEI (Total Economic Impact) conduite par Forrester Consulting, montrant l’impact financier considérable que peut avoir la mise en œuvre d’Acquia Cloud Site Factory en permettant de :
Réduire les coûts de développement et de support des sites
Économiser les ressources informatiques et de marketing digital
Améliorer la normalisation et la gouvernance
Accélérer le time-to-market
Renforcer l’évolutivité
Délivrer des... Plus

Acquia and VML announce the Sports Digital Experience Platform


Little beats an afternoon at the ballpark or a night sitting court-side. Yet diehard sports fans follow their favorite teams every day, all year round -- through forums online, investments in fantasy leagues, bets on brackets, squares, and pools, and team merchandise purchases. In this saturated market, there's an abundance of resources for fans to get the latest news, scores, schedules, and other team updates that they seek.
Fans get their sports news and information from networks like Fox and NBC, who like ESPN now have 24/7 broadcast and digital sports operations. Digital media offers a... Plus

Why Being Great at Digital is Mandatory For Survival

I just came across an article on TheStreet called Can Target Escape the Stigma of Having Been Slow to Digital? It paints a pretty dire picture of Target’s digital commerce failures, according to Target's Chief Strategy and Innovation Officer Casey Carl.
"As consumers rapidly embraced digital, we reacted too slowly," Carl said. "We played catch-up, and we treated the businesses separately, while competitors who doubled down their investments and moved to... Plus

Writing secure PHP: "F.I.E.O." and more - meet Chris Cornutt


PHP security expert and member of the Global Cybersecurity Group at Hewlett Packard, Chris Cornutt and I had the chance to meet in person at PHP World 2014, in Washington, D.C. We compared notes on the "PHP Renaissance", looking over other projects' shoulders, sharing code, and PHP security basics.

PHP: easy, useful, friendly ... a little dangerous

Chris says PHP's ease of use ("It's really easy to get everything set up and running. You don't have to compile it; it's nice. It's refreshing to work with after working with some other languages.") and its friendly, welcoming community... Plus

Customer Experience in the New World of Retail: Context is Critical

Personalization is paramount in the retail world of 2015. If you read our piece on Banana Republic’s failed attempt at personalization, then you know the kind of powerful impact that can have on a previously devout, brand loyal shopper. Today’s consumers have developed savvy sensibilities and a distinct BS meter to weed out the retailers who do it right, and those who don... Plus

Hey Adobe, Welcome to a Multi-Screen World. Thanks for Joining Us.

Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content experiences — with images, 3D interactive models, video, and other content — in those life-sized displays we’re beginning to see in retailers or hotels, and even in screen-equipped vending machines. Not to mention ATMs, gas station pump screens, car dashboard screens, and appliances."
In typical Adobe fashion, the showmanship of the reveal was amazing... Plus

Acquia MVP 2014 Award Winners

See the winners
Drum roll, please! After a competitive application process with strong participation across the partner community, the Acquia MVP 2014 cohort has been selected.
The purpose of the MVP program is to recognize outstanding contributions from our partners that highlight, embed, and extend Acquia products. We believe the 2014 cohort reflects the technical strength of our partners across a broad range of Acquia products and... Plus

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