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Cracking Mobile Commerce Myths

There’s no question: Mobile commerce matters.
In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent.
What’s more, approximately 40 percent of all... Plus

Constantly not reinventing the wheel - Drupal and the Agency

The co-founder of Blue-Bag, George Boobyer, has been in the business of making websites and online applications longer than Drupal has been in existence. In this conversation, we talk about why Drupal is his toolset of choice and how happy he is that PHP and Drupal 8 are catching up with object oriented code, interoperability, and other factors that will make his work for his clients even better.

"We took a look at [Drupal]; looked at some great podcasts and screencasts of how to do things with it and we were sold then and there. And we completely... Plus

Giving back and making money

It's not easy to build an Open Source software company.
Canonical recently has made a change to its intellectual property policy. The new policy prevents developers from distributing altered binary versions of Ubuntu. Users are still allowed to distribute unaltered Ubuntu freely, but if they make changes to Ubuntu, Canonical wants developers to either go through a review process or remove all references to Canonical trademarks, Canonical logos, and proprietary software and recompile the Ubuntu archive... Plus

Digital Experience Government Must #3: Implementing Personalization

Personalization for Government: Where to Start
The first steps of creating a personalization strategy involve observing your users and collecting basic user data. If you can find out basic demographic information, and a basic browsing history (both on your site and across the web), then you’ll start to understand not only what types of people are visiting your website, but why. Once you have enough background information, you can start to implement some personalization initiatives, like... Plus

Embracing and contributing to open source at Microsoft

"My full-time job is writing open source software ... at Microsoft." Josh Holmes, Director of Architecture, Microsoft Partner Catalyst Team, has one of the coolest jobs I can think of in the IT and startup worlds. He runs a large team of top notch engineers whose mission it is to help startups with hard technology problems. And they help them by fixing, improving, and contributing to open source tools that they need. Yes, this is a Microsoft job. Yes, everything they work on is contributed back to open source projects. Really.

"Old" Microsoft to "New" Microsoft

"It was interesting... Plus

Les critères de choix d’un fournisseur Drupal

Pour ceux qui n’ont qu’une connaissance superficielle de l’univers Drupal, il est difficile de comprendre le travail d’un spécialiste Drupal. Est-ce que tous les spécialistes Drupal font la même chose ? Ont-ils tous les mêmes compétences ? Offrent-ils tous les mêmes possibilités ? La réponse à toutes ces questions est non. En voici la raison : l’expertise des spécialistes Drupal – exactement comme les autres développeurs – peut se limiter à certaines fonctionnalités. Les services proposés par divers fournisseurs Drupal peuvent donc être sensiblement différents.
Si vous n’avez qu’une... Plus

Why Engage? A Skeptical Acquian's Change of Heart

We hosted our inaugural digital customer conference, Engage, in the fall of 2014. The event brought more than 500 customers, Acquians, partners, and other attendees together for three days of content-packed sessions, keynotes, and some crazy musical fun. Since the event went so well in its first year, we decided to do it again.
With the prevalence of conferences focusing on digital these days, it’s challenging to convey the unique value of a particular event. What’s the special value of this event? Why should business executives pay for... Plus

Your CMS is on Fire. How Burning Platforms Kill Your Digital Strategy

Remember the web content management systems of yore… TeamSite, Vignette, Percussion, RedDot, Stellent, Interwoven, Sharepoint, Tridion, Fatwire. Are you using one of them? Many even using a couple of them? We call these “burning platforms”, and unless you put out the flames, your digital strategy is going nowhere while you continue to use them.
It’s pretty clear that every organization is going through the journey of digital transformation, and web content management remains a foundational technology. Gartner says that “web content management remains a vibrant and growing market, fueled by... Plus

Easy scaling from brochure to massive hub with Drupal - Bart's Bash

David Bishop from NinetyOne Consulting and I sat down to chat at Drupal Camp Bristol 2015. Our conversation essentially covers three main topics:

The sailing charity, Bart's Bash, invites you for a day out on the water in Barcelona harbor on September 20th! If you are coming to Barcelona for DrupalCon, come early. Contact David, who is kindly coordinating this and matching people with boats.... Plus

Digital Experience Government Must #3: Privacy and Personalization

Personalization of user experience will be the next major paradigm shift in government IT.
Imagine a strong hurricane is about to affect your region. You, like many people, are not as prepared as you could be. The storm is projected to make landfall within the next week and you start to go into panic mode about your lack of preparation. You have questions, too, about your flood insurance, FEMA, evacuation, and your children and pets. The TV news suggests online resources like, and you take some time on your lunch break surfing around... Plus

Acquia Engage 2015: Digital Marketing Sessions Sneak Peek

Digital Innovators. Digital Transformers. Digital Marketers. What do all of these digital masterminds have in common? They’ll all make an appearance at Engage 2015! We’ve already let you in on the deets for some Digital Innovation speakers, and some Digital Transformation speakers, but we’ve still got one talk track left.
Digital Marketers. I’m one of those, and my team is full of them. While I might be partial, I see digital marketing teams as an absolutely essential part of this new digital landscape we’re all a part of, and I don’t... Plus

Dries Buytaert talks Drupal 8 and the Future of the Web

Recently we announced Drupal 8 availability on the Acquia Platform. We had customers ready and waiting for the latest Drupal release, and it seemed time for our company to take the leap. Drupal 8 offers a plethora of improvements and new capabilities, all aimed at developing and supporting the best digital experiences around. But what exactly does Drupal 8 readiness mean to you?
To answer this question, we went straight to the source. Dries Buytaert, chief... Plus

Transactional vs. Operational Commerce Systems: Friends or Foes?

In our previous posts in this Building a Superior Customer Experience series, we discussed the logistical complexities retail businesses today need to tackle in order to simplify the complicated customer journey, as well as the sales process right from the beginning, when a customer places a new order. In this final post, we'll explore the different systems involved, and how... Plus

Digital Experience 'Musts': Why Open Source Matters to Government

Why OSS Matters to Government
There are clear reasons why governments are putting increased attention on open source solutions.
No Lock-in
With OSS, governments maintain complete control of their applications and data. They are not locked into proprietary formats, feature sets, integrations, roadmaps or agendas of a particular proprietary vendor. OSS solutions can be extended, customized, and maintained using common standards and technologies.
Going down the road with a single vertically integrated technology stack from a commercial vendor may seem like a great idea upfront. It may demo well... Plus

Drupal 8 All-in: Acquia is ready for your D8 project now!

Part 2 of 2 - In a recent conversation with Tom Erickson, Acquia's CEO, we got to talking about Acquia's "Drupal 8 All-In", what it is and what it means for the Drupal world and those we have yet to convince ... Acquia has drawn a line in the sand, saying, this thing is so great, we are confident we can deliver the kind of help and experience that we've been guaranteeing with Drupal over the last 7 or 8 years. This thing is ready enough. And all of the rough edges that we find along the way; this is the perfect opportunity to sand them off.... Plus