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Engage in Review: Anticipatory Design with Aaron Shapiro, Huge CEO

While the idea of technology making our decisions for us may seem like a difficult concept to grasp, think about this statistic shared by Huge CEO Aaron Shapiro during his Engage presentation on anticipatory design: Americans make 35,000 decisions every single day. And technology only makes those decisions more complicated, providing too many options and leading to something called “decision fatigue.”
Shapiro broke down the three key change drivers when it comes to making anticipatory design a reality: demographics, bandwidth ubiquity,... Plus

Engage in Review: Product Preview with Chris Stone, Chief Products Officer

The excitement level was high during the first day of Acquia Engage 2015. To kick off the conference, we heard stories of digital transformation from our CEO, Tom Erickson, as well as companies like Princess Cruises, Intuit, and Whole Foods, and got a glimpse into the future of the web from our CTO and Drupal founder Dries Buytaert.

In the afternoon, Chris... Plus

Acquia and Drupal helped save Cisco $400 million USD

At Acquia Engage, our annual customer and partner conference held last week, Cisco's Jamal Haider spoke about the tremendous savings ($400 million USD!) that came from building its support community on the Acquia Platform and Drupal. The company transformed its support organization into a valuable self-service portal for customers, leading to a 77% deflection rate for customer service calls.

Using Cisco's support community, customers can access detailed, multilingual technical information on all of the company's products and services, including... Plus

Personalize, Simplify… and Don’t Be Creepy: Lessons from Engage 2015

This week, Boston was the scene of Acquia’s second annual conference for customers and partners: Acquia Engage. It brings together digital executives and leaders from many of the world’s leading brands, higher education, and the public sector. The central theme? You can’t afford to annoy your customers with over-aggressive campaigns and untargeted, one-size-fits-all content. Understand your audience and deliver experiences at the right time in the right context.

In all, more than 600 people attended the two-day event. Acquia customers were centerstage, and the opportunities to learn and... Plus

Government as a Service - architecting govCMS in Australia

All about govCMS - An interview with and presentation by Adam Malone--Acquia Solutions Architect, based in Canberra, Australia. In the podcast interview, we start off learning about Adam's background and history in Drupal. We touch on how Drupal has gone from being very specifically a content management system in the Drupal 6 days, to the power and flexibility of Drupal 7, to being a powerful framework, still with a great user interface, in Drupal 8. Make sure you check out the presentation video (embedded in this post below and here on... Plus

Announcing Acquia Content Hub

The explosion of content continues to grow. With more and more organizations managing multiple sites and digital channels, the distribution of content is increasingly difficult to manage. Content can easily become siloed in different sites or platforms. Different data models make it challenging to access, update, and replicate content changes across your sites.
Today, we're excited to announce Acquia Content Hub, a cloud-based content... Plus

WPP-Acquia Alliance: a milestone for Drupal

Today Acquia announces the WPP-Acquia Alliance, a global partnership with the world's largest communications services company. This isn't just a milestone for Acquia -- I believe it to be significant for the Drupal community as well so let me tell you a bit more about it.
WPP is a marketing company. A very, very large marketing company. With more than 188,000 people in 112 countries, WPP's billings are nearly $76 billion USD and... Plus

The Evolution of Media Company CMS Platforms: Third Party Integrations

In the last part of our series, we reviewed a 2011 Adweek report on the CMS selections of major media companies. Beyond media industry business changes like mergers, and corporate spin offs, why has there been so much CMS change since a 2011? One major reason: a media company CMS platform must allow for many more integrations than just a few years ago. Integrations include technology... Plus

Budget for 5, Deliver 6 - Drupal case study: The Roman Baths, Bath UK

jam's Dev Camp is back with something a little different this week: Rick Donohoe, Account Manager at Microserve in Bristol, presents a case study about how his company delivered six sites on a five-sit fixed budget contract. He gives some great tips on making a project like this successful. I saw Rick do a shorter version of this at Drupal Camp Bristol 2015 and thought that the information he has to share is valuable and that many of us building websites for clients could benefit from it. Thanks to Rick and Microserve for sharing!

The Roman Baths... Plus

As Drupal 8 Launch Nears, Enterprise Adoption Takes Shape

Drupal 8 Release Candidate 1 is out, meaning general availability of Drupal 8 isn’t far behind.
Existing Drupal users are eagerly gearing up to take advantage of the next-generation Drupal platform, of course, but it’s much bigger than that. Enterprises heading toward new web content management and digital experience projects are aligning with D8 – and some are already going live with new projects built on Drupal 8.
Take Manhattan Associates, a B2B software technology provider, whose rollout of a new digital experience this year based on... Plus

Past and Present: The Evolution of Media Company CMS Platforms

Part 1: An Introduction to Media Industry oriented CMS Platforms
It’s part of my job to evangelize Drupal to media entertainment and publishing companies, and identify opportunities where Acquia and Drupal can increase the content management system (CMS) market share in the media industry.
The first step I take to achieve this goal is to better understand the leading competitors. To do that, I can look at Gartner's analysis to examine leaders in the web content management space (Gartner, Magic Quadrant for Web Content Management... Plus

Acquia Engage Partner Sponsor, Phase2, on Drupal 8

With Acquia Engage 2015 just days away, it's all Engage all the time at Acquia headquarters. In the midst of juggling many moving parts, finalizing logistics, and getting really excited for a big week ahead, I wanted to take a moment to share some great new Drupal 8 content from one of our partners, and Engage sponsors, Phase2.

Phase2 is a recognized leader in open technology. They design and build some of the most trusted websites in the world with a focus on Content, Collaboration, and Experience. Organizations like RedHat, The... Plus

Customer Success: The Driving Force Behind Your Business

Long before brands were able to use the internet, social media, video conferencing and any other form of digital communication to interact with their customers, there was the door-to-door salesman. You know the type. The overly-friendly person trying to sell a product under any means possible, with one thing in mind: sales targets.
Fast forward 50 years, and the focus has shifted from thinking you know what your customers want, to actually asking them; and, particularly in the SaaS industry, involving them in the innovation process. Nowadays, customer success shouldn’t just be a buzzword, it... Plus

Avoid Vendor Lock-In with an Open Cloud Platform

Last thing I remember, I was
Running for the door
I had to find the passage back
To the place I was before
"Relax" said the night man
"We are programmed to receive
You can check-out any time you like
But you can never leave!"

The rise of cloud and software-as-a-service(SaaS) has changed how organizations buy and use enterprise software. The balance of power has shifted away from the big enterprise software companies selling expensive perpetual software licenses to nimble SaaS companies who can better align value to customer success. SaaS vendors need to continue to renew their customers... Plus

How To Meet Content Demands: Why Bidirectionality Matters

Digital has empowered consumers; the ease and availability of information has never been greater. Consumers no longer wait for brands to tell them what to do or what to buy; they seek out what they want to know. They trust user reviews over marketing messages, and they are quick to call you out on everything from false claims to insincerity. If brands want to reach customers, they need to recognize how savvy their audience has become by making sure every piece of content provides some kind of value. Content needs to be relevant to their interests, needs to be in the right tone, and needs to... Plus