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Exploring Personalization Series

Personalizing the Digital Experience Using Simple Taxonomy

(Part 2 of the Exploring Personalization Blog Series) There aren’t a shortage of tools and techniques surrounding successful personalization as I discussed in my last blog post. But with that being said, executing through precise, innovative taxonomy needs to be done effectively in order to turn viewers into returning visitors. President Obama’s donation page surrounding his presidential campaign last fall is a great example of this. This page was able to tell if you had been to the site... Plus

You are what you click: Leveraging Modern Personalization Tactics

Personalization on the web isn’t a new topic, but most of the early advancements and adoption has come from the B2C space. This highlights the concept called, “The Consumerization of IT,” that has been gaining traction over the last few years. With that, there has been growing interest in personalized digital experiences in the B2B space as well. When you go to Amazon.com or a handful of other B2C retailers today, you are getting a personalized experience. There are a lot of tools out there today, but what many don’t understand is that Drupal has the ability to do advanced personalization as... Plus