content and commerce

Driving Customer Loyalty: The Transactional vs. The Emotional

In today’s world of retail, consumers demand a certain experience, and brands must deliver. However, those desired experiences can vary drastically from one consumer to the next. There are two buckets that retail customers generally fall into: those driven by the “deal” and those driven by the... Lire la suite

Étiquettes: commerce, content and commerce

Redefining Commerce, March 2015: Born Shoes

This blog series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be an online retailer, and delivering unparalleled consumer experiences. Shopping is a very visual... Lire la suite

Étiquettes: commerce, content and commerce, redefining commerce

Core Metrics for a Unified Content/Commerce Strategy

This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, five, six, and seven. A unified content and commerce operation doesn’t change your organization’s primary objective: increased sales. But retailers or branded... Lire la suite

Étiquettes: content and commerce, commerce, building a content first organization

“Web Content is the Backbone of Any Digital Experience”

Why Forrester’s Web Content Management Wave Matters to Commerce A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David... Lire la suite

Étiquettes: commerce, content and commerce

The Right Content at the Right Time

This is the seventh post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, five, and six. B2C marketers are spending a quarter of their budgets on content, and nearly two-thirds plan to increase spending in the year ahead, according to the Content... Lire la suite

Étiquettes: content and commerce, commerce, building a content first organization

Pinterest To Add Buy Button and Win Commerce Forever?

The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to... Lire la suite

Étiquettes: commerce, content and commerce

Redefining Commerce, February 2015: Suitsupply

To usher in the new year in online commerce, we came up with a list of The Best and Worst Websites of 2014. While sifting through hundreds of sites in pursuit of those featured, we racked up quite a list of favorites which we’ll share in the coming months. This new series - Redefining... Lire la suite

Étiquettes: commerce, content and commerce, redefining commerce

Finding – and Fixing – the ‘Gotchas’ that Inhibit the Customer Journey

This is the sixth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, and five. The plethora of home renovation shows on cable TV often share a common theme: the “gotchas” that inevitably crop up as the homeowners start tearing down walls and... Lire la suite

Étiquettes: content and commerce, commerce, building a content first organization

Banana Republic didn't get personal. And I'm taking it personally.

This morning I received an email promotion from Banana Republic. Headline: Dress like a boss - it’s simple. Hook, line, and sinker, I was opening it. I’m a female executive, and I love a good power suit. I also love Banana Republic clothing. Becoming an executive is largely about... Lire la suite

Étiquettes: commerce, content and commerce

Brands Go Instagram - The Allure of Social Shopping

Window shopping for the tech savvy, a hint at the future, or both? Both. Old fashioned window shopping, a pastime for many, usually means a casual stroll down Main Street, checking out what the shops have on display, but with no real plan to buy. While some serial shoppers... Lire la suite

Étiquettes: content and commerce, commerce

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