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The DrupalCon Portland Sessions every Webmaster should attend!

Hello DrupalCon! Have you arrived yet? DrupalCon Portland starts officially tomorrow but come and get your badges and awesome t-shirts. I was going through the session list to pick out what sessions would be most beneficial for me and I wanted to share what I thought were the sessions every digital marketer or Webmaster should attend.Tuesday: 9:00 am – 10:00 am OR 204 - BlackmeshThe Future of Views This session is directed towards site builders and people who have used views before. Views are... Plus

5 Things I'm Looking Forward to at DrupalCon Portland

Hello from Portland! Today is the start of my first DrupalCon. Acquia is a Diamond sponsor, and we've got a huge presence at the show. 1) Dries' keynote. I've watched his keynotes in previous years before joining Acquia. Dries just a great job educating, entertaining, and inspiring the Drupal community. I love his dry sense of humor, which I trust will be on full display tomorrow. 2) Expanded launch of Acquia Free Tier. At DrupalCon, we'll be opening up access to the... Plus

Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying

The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners. In fact, Sirius Decisions says that as much as 70% of the buyer’s journey now happens... Plus

Listening to your own marketing or your vendor’s?

Let's look at the hot topic of personalization. I get enquiries about this, almost on a daily basis. And I fully agree that it can be a powerful tool to engage customers and increase your conversion rate. But before you go into the perilous journey of personalization you need to get all of the other things right. Why would you personalize content when your content sucks? Bad content is bad content, personalized or not! Why would you personalize content when your team cannot deal with the overhead of managing this? It will end up annoying your customers and have an adverse effect on conversion... Plus

Adobe Just Killed Traditional Software Licensing

At today’s Adobe Max Conference, Adobe announced that they would stop selling traditional shrink-wrap licenses of Adobe Creative Suite products – Photoshop, Flash, Dreamweaver, etc. Now it’s all about the Creative Cloud and its subscription-licensing model. You can no longer buy the Adobe Creative Suite; you can only subscribe to the Creative Cloud as a monthly or annual subscription. In other words, Adobe just... Plus

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes. Personalization: The Basics At a "Future of Marketing" virtual conference a few years ago... Plus

The Death of Enterprise Software?

Last week, IBM announced disappointing earnings, which caused the biggest decline for IBM shares in eight years. IBM lost $19 billion in market value. IBM’s drop follows Oracle, who also reported disappointing earnings in its last quarter. Both companies had a similar explanation for why the numbers were down - a shortfall in sales execution in their software businesses. Really? It’s always easy to blame sales people for poor performance. But are we expected to believe that the same sales team who delivered consistent performance in the past is now to blame for a huge revenue miss? Or are... Plus

And the Finalists Are . . .

We’re proud to announce the finalists for Acquia’s inaugural Partner Sites of the Year Award Program. We were thrilled by the response; our partners submitted 114 sites across a range of categories. The competition was strong across many of the categories, particularly in higher education and public sector. A panel of Acquia executives poured over the entries and selected the following 21 sites as finalists for this year’s award program. And without further ado, the finalists are . . . General Commercial Genuine Interactive, Imprivata... Plus

Acquia and Evergage Partner to Help Customers Boost Engagement

Written by: Evergage We are very excited to announce a partnership between Evergage and Acquia that will make it even easier for Acquia customers to better understand and respond to their visitors and users using Evergage. Inclusion of Evergage in the Acquia Network has been in the works ever since Acquia's own Rob Loach took the lead in developing the Evergage module for both Acquia’s own internal use and for the use of the Drupal community. Web... Plus

Acquia Rides the Forrester Wave

Today is a big milestone for Acquia, as we were placed in the 2013 Forrester Wave for Web Content Management for Digital Customer Experience. Acquia was named a Contender, and the only open source representative. Placement in the Forrester Wave validates Acquia’s rapid growth. Acquia was founded in late 2007... Plus

8 Digital Marketing Masters You Must Follow on Twitter Right Now

Are you following these marketing experts on Twitter? If not, you’re missing out on some great content from the smartest people in the marketing biz. Follow @chiefmartecWhat does often tweet about? The intersection of technology and marketing.Sample tweet CMO of GE: "If you came into marketing because you didn't like numbers, then you don't have much of a future." http://t.co/QVq28yfNCu #CMO Follow @mvolpeWhat does often... Plus

Her Majesty’s Government & Open Source

In a country where cynicism is a national pastime, we often greet government “policies” on open source adoption with more than a raised eyebrow and I must admit I was ready to do the same when I spotted the following tweet from Mark Taylor, CEO of Sirius, over the weekend: Haven’t we been here before? I’m not professing to be a public sector expert, but I’ve been round the block long enough with open source software (OSS) and the UK Government to recall a number of similar sounding “initiatives”, “guidelines”, “principles” and “policies” communicated by central government under the present... Plus

3 inspiring Drupal intern training programs

By Heather James If you're responsible for building and skilling up a team to develop Drupal sites, I'm going to introduce you to three inspiring internship programs you should know about. I'm also going to show you what is working in those programs to give you some ideas of how you can build your own team and give someone a great chance to change their lives. A baffling situation Most tech fields are struggling to hire skilled employees, and turnover is high. Start-ups attract employees with generous benefits (free beer! massages! yoga!) to try and pull in those who can bring experience to... Plus

Moving to a Digital Native CMS

Crossposted from Technology for Marketing and Advertising 2013 Your current content management system is probably old. Maybe even ancient. Many companies are still using first or second-generation CMS products built prior to the “dot com” revolution. Do some of these product names sound familiar? TeamSite, Vignette, Fatwire, Red Dot, Stellent, Rhythmix? These products were once innovators and helped drive the growth of the web in the early part of the 2000s. But then the web evolved and legacy... Plus

Team building: How to spot a budding Drupalist

As a training manager, my job is to help Acquia’s clients develop the skills on their teams through training. I spend time listening to the team leads and matching their requirements to our courses, or our partner's online training services. Over the next couple of months in our training newsletter, I'll be writing advice on how to build and skill up your Drupal team. I'll also give you insight into how we're developing programs for some of the largest agencies and organizations to build their internal Drupal... Plus

5 Surprisingly Great Examples of Responsive Websites

Ethan Marcotte wrote the book (literally) on responsive design in 2010. Ethan wrote that: The control which designers know in the print medium, and often desire in the web medium, is simply a function of the limitation of the printed page. We should embrace the fact that the web doesn’t have the same constraints, and design for this flexibility. But first, we must “accept the ebb and flow of things”. Ethan was involved in project for the... Plus

5 Content Management Blogs You Should be Reading

1) Gadgetopia. This blog run by Deane Barker is one of my favorites. Deane often writes about the more complex and subtle topics surrounding content management, and he does it from the perspective of having implemented hundreds of sites over the years. 2) Digital Clarity Group. DCG is team of research-driven industry analysts who cover content management and digital transformation. I've known their founder... Plus

Open Source, Community, and Freedom

I’ve been with Acquia for a few weeks and have greatly enjoying learning about Drupal and what makes an open source project succeed – the community. It’s such a different approach to product development than I’m used to, having spent most of my career working for commercial CMS companies. I’ve already seen the energy, commitment and passion of the Drupal community. In fact, I’m beginning to believe that community is one of the most important factors in the long-term success of a CMS implementation project. CMS expert Deane Barker writes about... Plus

Fresh start to the new year: Add Drupal to your toolbox

As the new year starts, I'm making ALL kinds of resolutions. Is learning Drupal on your list of things to do? Or maybe you want to finally switch over that site to Drupal? Hopefully our active training events calendar has courses and dates and locations to suit your needs. Last year, our partners taught Drupal to nearly 3000 people in public free and paid training events, and that doesn't count any private training events. Wow! Well done team! However, most of those events were in the US and Canada. OlinData... Plus

4 New Year's Resolutions for your 2013 Digital Strategy

'Tis the time of year when we make resolutions to eat better, exercise more, watch less TV, and give up our other vices for the new year. Here are four great New Year's Resolutions to make in 2013 to improve your digital marketing strategy. 1) Think Mobile First. It is time to stop treating mobile as something different. You need to think about mobile as the primary way your customers will interact with your company over digital channels. It's all about thinking Mobile First. The traditional approach of... Plus

Open Source & The Innovators Solution

I've spent most of my career working for commercial web content management companies. But over the past few years, something became very clear to me - commercial CMS products are broken. Vendors are spending more time building features to compete with each other than they are trying to solve real-world customer problems. This idea is captured in one of my favorite books,... Plus

Time to Consider Open Source for Digital Experience? Forrester thinks so...

A few months ago, we began discussing some options with Forrester research around getting a refresh on how Enterprises are now using Open Source platforms for Digital Experience. We worked with Forrester in true partnership to create a customer survey that was constructed to dig deep to understand... 1) What are the main challenges in 2012 regarding Web Content Management systems, who are the key stakeholders and where are organizations struggling? 2) How are customers using Open Source today and what are some of the differences and similarities between open source and proprietary solutions?... Plus

Working smarter: Drupal-enable your team with training

In the landscape of web development, working and learning are converging. I think about this quite a bit at Acquia as we keep tuning our courses and training program. We often focus on the technical benefits of adopting Drupal. However, it occurred to me the other day, there are potential auxiliary benefits in terms of empowering staff by using Drupal. Drupal has the potential to increase job satisfaction and motivation by posing a fundamental shift in how individuals and organization work. Despite that, there are still risks. I started to visualize the impact of training on this... Plus

Driving Social and Web Experience Conversion: Acquia and Drupal rated as Visionary in latest Magic Quadrants

Over the past month, Gartner has released new 2012 versions of the Magic Quadrant for Web Content Management (WCM) and for Social Software in the Workplace (SSW). We are pleased to announce that Acquia / Drupal has been rated VISIONARY in both Quadrants. This is an important and exciting milestone for both Acquia and Drupal. Drupal now commands a unique position as the only platform cited as a leader in both the Social Software in the Workspace and Web Content Management Magic Quadrants. Accordingly, by leading the convergence of Digital Marketing in the WCM and Social Business market... Plus

Did you hear? Acquia acquires Mollom

We’re delighted to announce the acquisition of Mollom (www.mollom.com), the spam blocking solution that has already stopped nearly a billion spam messages. The fact that Mollom was co-founded by Dries Buytaert, also one of the founders of Acquia, makes Mollom an even more a perfect fit Acquia. We are determined to provide the best and most innovative services and Mollom, with its superior and unique technology, allows us to expand our social publishing and web-experience-management services to our current customers and to an even broader audience. Basically... Plus

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