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Making Mobile Know About Me

My Love/Hate Relationship I’ll admit it, I have a favorite mobile airline app. Sometimes I have even booked flights at a lower price on my smartphone than were available on the carrier’s own web site. I love getting the best deal possible! I also have a candidate for my most brain-dead mobile experience. It’s the same app in a different context. When I am in the air and my flight is suddenly rerouted due to bad weather, the app still assumes that I want to make a reservation. It provides no reassurance or insight about how the airline will get me to my destination. All I am left with is a... Plus

A Successful Higher Education Meetup at DrupalCon

Acquia’s Higher Education Meetup at DrupalCon was a success, but don’t just take our word for it. Scott Lozier, Senior Drupal Developer at Bentley University, attended the Meetup and said afterwards, “I love hearing real stories from other Higher Ed Drupal folks - we experience similar problems and it's great to hear how others are solving them. I picked up a few ideas to help me with responsive." (Scott and Bentley, btw, have done some amazing things with mobile and responsive design. Check it out their work here:... Plus

Questions from Drupal for Project Managers - Part 1

Today we held part 1 of our Drupal for Project Managers mini-course. Here are the questions Adam addressed in our interview today. If you missed the session you will be able to watch the recording (recording link coming soon!). Ask your questions below in the comments. Don't forget to Sign up for June 5 - Part 2: Implementation. with Jakub Suchy. Part 1 - Kickoff and Discovery - Interview with Adam Boysen "Never mistake... Plus

The Truth About WYSIWYG Editing in your CMS

Yesterday at DrupalCon I saw Karen McGrane speak for the first time. Karen is a respected content strategist and frequent keynote speaker. She's fantastic, and I was thrilled to see her speak live for the first time. The main point made during Karen’s keynote is that we need to think differently when thinking about digital content. Legacy processes designed for print publishing shaped much of the way we work today in a CMS. This in turn has shaped how CMS products have evolved. Here’s how... Plus

A Reflection on Karen McGranes DrupalCon Portland Keynote

I just finished listening to the DrupalCon Portland’s Wednesday keynote presented by Karen McGrane about UX experience and content for all devices. Watch the keynote here. What I took away from her talk was, we need to start thinking about our content in a way that can be used in many places and not just thinking about the one spot we want it in at this very moment we request it. Wow is this really a new way of thinking? I’ve been working with Drupal for the past 5 years starting with Drupal 5 in 2008. At my last job... Plus

Thoughts on the DrupalCon Portland Keynote

Today was the official start of my first DrupalCon. As a newbie, it was a fun experience to see 3,300 Drupalists all in one room, anxious to hear from Dries, the original developer of Drupal. Here are some of my thoughts from today’s keynote: Do Well. Do Good. Change the World. Dries kicked off the keynote with a video from the head of Drupal for whitehouse.gov. After the video, Dries spend some time talking about their citizen engagement application called “We the People”. “We the People” is an application that allows citizens to directly petition the government, one of the constitutional... Plus

The DrupalCon Portland Sessions every Webmaster should attend!

Hello DrupalCon! Have you arrived yet? DrupalCon Portland starts officially tomorrow but come and get your badges and awesome t-shirts. I was going through the session list to pick out what sessions would be most beneficial for me and I wanted to share what I thought were the sessions every digital marketer or Webmaster should attend.Tuesday: 9:00 am – 10:00 am OR 204 - BlackmeshThe Future of Views This session is directed towards site builders and people who have used views before. Views are... Plus

5 Things I'm Looking Forward to at DrupalCon Portland

Hello from Portland! Today is the start of my first DrupalCon. Acquia is a Diamond sponsor, and we've got a huge presence at the show. 1) Dries' keynote. I've watched his keynotes in previous years before joining Acquia. Dries just a great job educating, entertaining, and inspiring the Drupal community. I love his dry sense of humor, which I trust will be on full display tomorrow. 2) Expanded launch of Acquia Free Tier. At DrupalCon, we'll be opening up access to the... Plus

Weather.com Moving to Drupal

Today, I am proud to announce that one of the highest profile websites in the world, Weather.com, will be joining the Drupal community. With 100 million unique visitors per month, to my knowledge, Weather.com will be the highest traffic Drupal site in existence, validating the open source content management system's power and flexibility within the high-traffic website landscape. It is easy to understand why Weather.com, based in Atlanta, Ga., though barely... Plus

Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying

The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners. In fact, Sirius Decisions says that as much as 70% of the buyer’s journey now happens... Plus

Listening to your own marketing or your vendor’s?

Let's look at the hot topic of personalization. I get enquiries about this, almost on a daily basis. And I fully agree that it can be a powerful tool to engage customers and increase your conversion rate. But before you go into the perilous journey of personalization you need to get all of the other things right. Why would you personalize content when your content sucks? Bad content is bad content, personalized or not! Why would you personalize content when your team cannot deal with the overhead of managing this? It will end up annoying your customers and have an adverse effect on conversion... Plus

Adobe Just Killed Traditional Software Licensing

At today’s Adobe Max Conference, Adobe announced that they would stop selling traditional shrink-wrap licenses of Adobe Creative Suite products – Photoshop, Flash, Dreamweaver, etc. Now it’s all about the Creative Cloud and its subscription-licensing model. You can no longer buy the Adobe Creative Suite; you can only subscribe to the Creative Cloud as a monthly or annual subscription. In other words, Adobe just... Plus

Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes. Personalization: The Basics At a "Future of Marketing" virtual conference a few years ago... Plus

How to Make Your Drupal Website Multilingual

As the site manager for acquia.com, I had a lot to think about when we originally decided to translate the site into other languages. Why are we translating? What will we be translating? How will we handle pages that aren’t translated? What modules do we need to add? What translation services will we use? How will we maintain all languages? What are the best ways to achieve my goals in Drupal 7? My past experience with translation in Drupal was with a Drupal 6 website and we did a multisite install, so we shared modules and themes but had separate websites and databases. Why are you... Plus

The Death of Enterprise Software?

Last week, IBM announced disappointing earnings, which caused the biggest decline for IBM shares in eight years. IBM lost $19 billion in market value. IBM’s drop follows Oracle, who also reported disappointing earnings in its last quarter. Both companies had a similar explanation for why the numbers were down - a shortfall in sales execution in their software businesses. Really? It’s always easy to blame sales people for poor performance. But are we expected to believe that the same sales team who delivered consistent performance in the past is now to blame for a huge revenue miss? Or are... Plus

And the Finalists Are . . .

We’re proud to announce the finalists for Acquia’s inaugural Partner Sites of the Year Award Program. We were thrilled by the response; our partners submitted 114 sites across a range of categories. The competition was strong across many of the categories, particularly in higher education and public sector. A panel of Acquia executives poured over the entries and selected the following 21 sites as finalists for this year’s award program. And without further ado, the finalists are . . . General Commercial Genuine Interactive, Imprivata... Plus

Acquia and Evergage Partner to Help Customers Boost Engagement

Written by: Evergage We are very excited to announce a partnership between Evergage and Acquia that will make it even easier for Acquia customers to better understand and respond to their visitors and users using Evergage. Inclusion of Evergage in the Acquia Network has been in the works ever since Acquia's own Rob Loach took the lead in developing the Evergage module for both Acquia’s own internal use and for the use of the Drupal community. Web... Plus

Acquia Rides the Forrester Wave

Today is a big milestone for Acquia, as we were placed in the 2013 Forrester Wave for Web Content Management for Digital Customer Experience. Acquia was named a Contender, and the only open source representative. Placement in the Forrester Wave validates Acquia’s rapid growth. Acquia was founded in late 2007... Plus

Acquia India support, training and consulting

About a year and a half ago, Dries, Ron (our former CMO) and myself made a trip to India to get to know the companies there and what they were doing with Drupal. We met with community leaders, partners and customers and came away impressed by the scale of the Drupal ecosystem. I am pleased to announce that we now have an India presence to support our customers and partners in the region. Based in Bangalore, our team consists of trainers, expert Drupal architects and... Plus

8 Digital Marketing Masters You Must Follow on Twitter Right Now

Are you following these marketing experts on Twitter? If not, you’re missing out on some great content from the smartest people in the marketing biz. Follow @chiefmartecWhat does often tweet about? The intersection of technology and marketing.Sample tweet CMO of GE: "If you came into marketing because you didn't like numbers, then you don't have much of a future." http://t.co/QVq28yfNCu #CMO Follow @mvolpeWhat does often... Plus

Her Majesty’s Government & Open Source

In a country where cynicism is a national pastime, we often greet government “policies” on open source adoption with more than a raised eyebrow and I must admit I was ready to do the same when I spotted the following tweet from Mark Taylor, CEO of Sirius, over the weekend: Haven’t we been here before? I’m not professing to be a public sector expert, but I’ve been round the block long enough with open source software (OSS) and the UK Government to recall a number of similar sounding “initiatives”, “guidelines”, “principles” and “policies” communicated by central government under the present... Plus

3 inspiring Drupal intern training programs

By Heather James If you're responsible for building and skilling up a team to develop Drupal sites, I'm going to introduce you to three inspiring internship programs you should know about. I'm also going to show you what is working in those programs to give you some ideas of how you can build your own team and give someone a great chance to change their lives. A baffling situation Most tech fields are struggling to hire skilled employees, and turnover is high. Start-ups attract employees with generous benefits (free beer! massages! yoga!) to try and pull in those who can bring experience to... Plus

Moving to a Digital Native CMS

Crossposted from Technology for Marketing and Advertising 2013 Your current content management system is probably old. Maybe even ancient. Many companies are still using first or second-generation CMS products built prior to the “dot com” revolution. Do some of these product names sound familiar? TeamSite, Vignette, Fatwire, Red Dot, Stellent, Rhythmix? These products were once innovators and helped drive the growth of the web in the early part of the 2000s. But then the web evolved and legacy... Plus

How to make your website a conversion machine with A/B testing

Test, test, test, everyone has an opinion of what will work best when it comes to websites but you can’t argue with data. We know marketers love data! (cute marketing pick up line, “I love you, like a marketer loves data!” ) Testing is a huge part of my everyday process on acquia.com. I currently have 8 active tests running for various parts of the website. I wanted to take you through my process and tools to help make your site a conversion machine. I am running Visual Website Optimizer to do... Plus

Team building: How to spot a budding Drupalist

As a training manager, my job is to help Acquia’s clients develop the skills on their teams through training. I spend time listening to the team leads and matching their requirements to our courses, or our partner's online training services. Over the next couple of months in our training newsletter, I'll be writing advice on how to build and skill up your Drupal team. I'll also give you insight into how we're developing programs for some of the largest agencies and organizations to build their internal Drupal... Plus

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