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Digital-first world calls for change: Darwin knew it, you should too

It is not the strongest or the most intelligent who will survive but those who can best manage change. --Charles Darwin Overview Traditionally IT and marketing each existed in their own corner of the house. This is becoming increasingly more difficult as businesses move to become digital businesses. The once thick line between them is quickly fading. Let's look at some options to speed up this process and how to set out and embrace the change. But first, let's revisit the "why" again. Why? IT IT is seen as a... Plus

Managing Multiple Sites in an EDU environment - A Case Study

Drupal is a remarkably flexible content management system / framework that can be adapted to a wide array of use cases. The myriad of configuration possibilities to fit a project’s specialized needs is one of Drupal’s great strengths. A frequent use case is the need for a large number of similar but not identical sites that will be supported in unison. Drupal, along with its contributed modules, offers a variety of solutions to this problem depending on the level of similarity between the sites and how separate the administration of those sites needs to be. Larry Garfield of Palantir.net... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Building a Great DX: Start a Conversation Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. t’s this kind of feedback that attracts global... Plus

Building a Great DX: Start a Conversation

Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me. The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns. It’s this kind of feedback that attracts global firms like Fidelity Investments, CVS, FAO Schwarz, Houghton Mifflin, and Ericsson. It also attracted me. I wanted to talk with Bill Albert, who directs the center. Bill has spent more than 15 years on the frontiers of user interface design,... Plus

Digital Disruption Drives Total Business Transformation

Digital is changing business as usual. And changing government as usual. And higher ed as usual. Whether you’re Timex, the State of Georgia, or Oxford’s SAID Business School, interacting with the public is rapidly changing and evolving. As organizations struggle to transform, digital strategists of many descriptions and titles are appearing on the scene to help devise strategies and achieve major organizational goals in the evolving digital environment. Chief digital officers, and more broadly digital strategists, are tasked with paving the way for innovation in the ever-changing landscape of... Plus

Selling the Story: The Commerce-Content Connection

The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into something closer to a magazine but with the added capabilities of personalization, segmentation and recommendation engines. The ecommerce experience is making a transition from the familiar paradigm of search-compare-select to something closer to “shopping the story.” The implications for marketers and ecommerce professionals are profound and... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Samsung and Oculus to turn Galaxy smartphones into VR headsets By collaborating with Oculus to bring smartphone technology and capability to headsets, Samsung looks like its trying to beat everyone on the quest to virtual reality. "Samsung will of course provide hardware for its VR device, but Oculus is handling software development. The upcoming product will allegedly place a strong emphasis on... Plus

Building A Great DX: Getting Started

An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle. Today, you need to think bigger, much bigger. You have to create a great digital experience. Sounds daunting, right? But here’s the good news: the most successful approaches to this lofty ideal can be surprisingly simple, and elegant, if you base them on timeless insights into human nature. How do you define a great digital experience? Here at Acquia, we live and breathe “digital experience.” It’s an idea we want to share with our partners, colleagues, and our own customers. But as I’m beginning... Plus

Digital Transformation is Bigger than Digital Marketing

For the past few years, Gartner has been predicting the budget shift from the CIO to the CMO, as digital marketing teams have been the early pioneers of digital transformation. But while digital marketers certainly were at the forefront of what Gartner calls the digitalization of business, now CEOs realize that the ability to compete and win... Plus

Acquia raises $50 million series F

We've got great news to share today; we are announcing that Acquia raised $50 million, the largest round of financing we’ve ever completed. The round is led by New Enterprise Associates (NEA), one of the world's top investors in our space. They have made various great investments in Open Source (MongoDB, Mulesoft, etc.) as well as SaaS companies (SalesForce, Workday, Box, etc.). With the new funding, we can continue to go after our vision to help many more organizations with their digital platform and digital business... Plus

Be a Hero: Increase Marketing Efficiency with Template-based Websites

Today’s digital marketers are expected to deliver large numbers of digital experiences to meet the needs of their organizations. Websites are required fare in the modern marketing mix, and for many organizations, this can easily result in many tens or hundreds of sites. To deal with this volume, digital marketers must innovate and rapidly identify methodologies to scale the delivery of engaging websites, and ultimately, achieve the brand reach sought by their organizations. Our answer to this digital marketer’s dilemma? A web site creation and delivery approach stemming from patterns that... Plus

Traffic spikes and college's website crashes. Don't let it happen to you

Being in the cloud business we often hear the phrase, “don’t let your best day be your worst day.” It’s certainly a risk that any school that hosts it’s own websites faces. A couple of weeks ago an elite, very well known school in the Northeast had a “best day / worst day” situation of their own, proving that it can happen to anyone. At 5pm on “Decision Day”, the time and day when this school notified nearly 40,000 applicants as to whether or not they were accepted for admission, traffic to their internally managed servers surged. The school knew this event would lead to increased traffic (... Plus

Why Digital Transformation is a Boardroom Conversation

Over the weekend, I read the 97-page leaked New York Times Innovation Report, a manifesto for helping the Times become a more competitive business in the disrupted publishing space. While the Times is still winning at quality journalism, it has failed to get content to its readers. Its content is often being re-packaged and consumed by other publishers like Huffington Post, or is being consumed in new ways like Flipboard. And digital publishing startups like Vox Media are more agile... Plus

Marek Sotak: Get off the phone - Helping users through better UX and tools

Get off the phone - Helping users through better UX and tools In the podcast, Marek and I talk a little about his history in Drupal and technology and I introduce the idea of jam's (virtual) Drupal Camp. In his presentation, Marek Sotak, founder of Inline Manual and longtime Drupal developer, talks about giving your clients and site visitors the help they need without sacrificing all your productive time in the very first session of jam's Drupal Camp! "What's this... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Google Glass App Lets You Pay With Bitcoin New Google Glass app, Ease, will let users nod and leverage voice control capabilities to pay with Bitcoin. With that being said, Ease is at the forefront of global payment solutions coming to wearable devices and Glass specifically. "In that regard, making payments using Glass brings up some interesting possibilities. Based around gesture and voice, it... Plus

How to Use Small Data in Your CMS

Word on the street these days is that big data isn’t as big a deal as it used to be. This opinion reflects the hangover that happened after businesses rushed to adopt data-analytics systems, and found that their business problems weren’t majestically cured after all. Part of the problem is the misinterpretation of “big data” as a single product, when in fact it is an umbrella term that can cover any variety of tools. There’s data collection, data analysis, data visualization … the list... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Rachel Haot named CDO of the Year Rachel S. Haot, Chief Digital Officer and Deputy Secretary for Technology at New York State, was named Chief Digital Officer of the Year 2014 by the CDO Club. The award was presented by CDO Club founder David Mathison after her keynote presentation on April 22, 2014 at the CDO Summit at the Time Warner conference center in New York City. Haot is only the second... Plus

Drupal Security: What You Need to Know

Software security issues affect organizations of all sizes, along with possibly theft of private data, incidents can cause harm to customer confidence and cause loss of business. While security breaches in companies like Target make headlines, according to the Verizon Data Breach Investigation Study, 71 percent of all data breaches actually... Plus

Promoting the Partner in the Digital Lifecycle with Acquia Insight

As a Solutions Architect for Channel Enablement, I spend a good deal of my time thinking about how to better integrate our delivery partners in the digital lifecycle of client sites deployed on the Acquia platform. The vast majority of our partners have their own “secret sauce” in the form of knowledge, best practice, and process spanning the gamut of the digital experience: search engine optimization, marketing campaign analytics, mobile and responsive design, content and UX strategy, and much more. This... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. From CDO to CEO: What’s Driving the Chief Digital Officer to CEO Career Path? The facts are clear: An increasing number of Chief Digital Officers (CDOs) are being tapped to become CEOs. Earlier this year, JB Perette, CDO of Discovery Communications, was appointed CEO of Discovery Networks International. According to the new CDO Talent Map 2014, by CDO Club founder David Mathison, seven Chief... Plus

Is Implementing Continuous Integration Worth It?

Cross-posted with permission from Promet Source When you start addressing the topic of Continuous Integration (or CI for short) for the first time with an organization or project, there are often some typical questions that arise. Do we really need to do this? Isn't this going to be costly to do? Can we skip it? Is it worth it for our type of project? At Promet we work in the world of the open source Drupal platform, and I've had more than a few conversations with people at various... Plus

Locking Down the Cloud: Countering Automated Attacks

At last year’s Cloud Security Alliance Congress, Philip Lieberman raised an issue that brought home to me why automation is now a must-have when it comes to security. Not just for cloud security, for all computer security. In his talk, Philip, who is the founder and president of Lieberman software, which sells cloud IT administration and privileged identity management tools, detailed some of the techniques employed by a new breed of hackers, who are often backed by nation-states. These attackers have moved beyond the smash-and-grab-style and are now using a "low and slow" approach, quietly... Plus

Is Digital Marketing Consolidation Inevitable? Not According to Gartner

I recently came across a fantastic article from Martin Kihn, a research director at Gartner, titled "Digital Marketing Consolidation Is Not Inevitable." The article did a great job of stating the case against the marketing cloud. I wrote a similar post last year about the Adobe Marketing Cloud. In his article, Martin makes three excellent points about the challenges of marketing suites and clouds: Change isn't Changing The speed of change in digital marketing alters math.... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. From Chief Digital Officer to Chief Listening Officer: What’s your Trojan Horse? With an alumni-base of over 375,000, there’s no shortage of social feedback coming to the desk of Harvard’s chief digital officer Perry Hewitt. But for this CDO, that's the perfect Trojan horse to get them collaborating together, and to tap a smart base of people who can help drive university’s initiatives. The... Plus

Six Ways Your NGO Site Can Increase Membership and Donations

Cross-posted with permission from Promet Source If you're looking to create great NGO and association sites using Drupal, below are six ways your NGO can increase membership and donations. 1) Develop a Community! Drupal has a lot of exciting ways (including the Organic Groups module) for you to give members a social hub. Engage users with live social walls, user profiles, communication tools, user search functionality, event calendars, and more...Drupal lets you... Plus

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