Business

I recently used acquia.com to demonstrate how to increase site traffic on a Drupal website by improving the online marketing. This conversation made me think that I could share some of the key things I do on acquia.com with other Drupal site managers. For starters, SEO, or search engine optimization, is a huge focus for me and there are some great tools in Drupal to help with this. Step1: Please start by enabling clean URLs within your system settings. It’s easy. Just a check box. Plus...

I’ve been with Acquia for a few weeks and have greatly enjoying learning about Drupal and what makes an open source project succeed – the community. It’s such a different approach to product development than I’m used to, having spent most of my career working for commercial CMS companies. I’ve already seen the energy, commitment and passion of the Drupal community. Plus...

'Tis the time of year when we make resolutions to eat better, exercise more, watch less TV, and give up our other vices for the new year. Here are four great New Year's Resolutions to make in 2013 to improve your digital marketing strategy. 1) Think Mobile First. It is time to stop treating mobile as something different. You need to think about mobile as the primary way your customers will interact with your company over digital channels. It's all about thinking Mobile First. Plus...

A few months ago, we began discussing some options with Forrester research around getting a refresh on how Enterprises are now using Open Source platforms for Digital Experience. We worked with Forrester in true partnership to create a customer survey that was constructed to dig deep to understand... 1) What are the main challenges in 2012 regarding Web Content Management systems, who are the key stakeholders and where are organizations struggling? Plus...