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Hey Adobe, Welcome to a Multi-Screen World. Thanks for Joining Us.

Today at the Adobe Summit, Adobe announced a new addition to Adobe Experience Manager called “Screens”. Here’s how VentureBeat described it: "New capabilities in Adobe Experience Manager allow marketers to create personalized interactive content experiences — with images, 3D interactive models, video, and other content — in those life-sized displays we’re beginning to see in retailers or hotels, and even in screen-equipped vending machines. Not to mention ATMs, gas station pump screens, car dashboard screens, and appliances." In typical Adobe fashion, the showmanship of the reveal was amazing... Plus

Redefining Commerce, March 2015: Born Shoes

This blog series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be an online retailer, and delivering unparalleled consumer experiences. Shopping is a very visual activity -- online or off, being able to see and feel materials, textures, colors, and patterns is vitally important when deciding whether or not to make a purchase. While online shopping is easy and convenient, it lacks the tactile experience a shopper gets when they visit a brick and mortar store. For this reason, online... Plus

Where do Media Companies Fit in the World of Mobile Apps?

In the last post of our media and entertainment blog series, I highlighted the fact that now almost one-third of U.S. mobile web traffic is driven by the Facebook mobile application. What that means for content publishers is that they have to focus on tailoring their content for distribution and consumption on the Facebook platform. The prominence of the Facebook mobile application begs the question: Can media brands do well with their own applications and drive the audience to these branded experiences? Media Brands... Plus

eTail West 2015 Recap: “It’s Just Shopping”

“It’s just shopping,” said Jason Feldman, President, DTC of Hanes Brands during his Keynote speech at eTail West in Palm Springs last week. He was referring to the omni-/multi-/cross-channel browsing/buying behaviors exhibited by their customers. He went on to explain that his customers are simply finding the fastest/easiest way to get smart about a purchase decision and then complete the transaction. As retailers, it’s our job to do just that -- give our customers multiple routes to inform and facilitate purchasing, so they can choose whichever route is fastest/easiest for them, wherever... Plus

A New Way to Plan Your Journey to Drupal 8

Each day I hear something new about Drupal 8 -- the changes and great things it will bring. All of this got us thinking inside of Acquia’s Learning Services Team about what this means to education. With this amazing tool coming to the market, is the way we have traditionally taught Drupal really the right strategy for the future? Working with thousand of individuals with a different array backgrounds and skills, we realized that our focus needed to expand beyond simply teaching to the structure of Drupal. Instead, we now have to consider the needs and motivations of the individual learner,... Plus

Personalization - before you begin

Most websites can benefit from personalization in one way or another. But there are some things you should consider before you jump in and rethink the way users interact with your website. Personalization can be a very powerful tool to drive the bottom line of your digital business. This can mean different things to different websites. An ad driven revenue model will benefit from more pageviews per session, a lead generation site will benefit from faster and more conversions and so on. Depending on the model you’ll need a different strategy to hit your goals. Let’s find out how we can... Plus

Platform Trumps Product Approach as WCM Ascends in Digital Role

Web content management (WCM) has been an important player on the digital technology roster for years, an enabling technology to drive websites and online content. WCM now plays a more powerful role than ever in a digital stack, thanks to the new reality that multichannel digital experiences and overall digital business execution is a C-level mandate. Buyers entering the WCM market for the first time in a few years – since the LAST time they re-platformed their website – are discovering this new reality. Here’s the reality in 2015: WCM is the key, central technology on which you build,... Plus

Context Takes Personalization Into the Future

One of digital marketing’s buzz-iest buzzwords is personalization. Marketers are talking about it. Businesses are implementing it. You know you need it. But what is it, exactly? Personalization helps customers feel like they’re directly connected to your brand, instead of just being part of the masses. Who doesn’t want to feel like the brands we love care about what matters to us? And for brands, that focus on getting as close to 1:1 marketing as possible leads to increases in loyalty and conversion. Since the beginning of the Internet, people have sought use the web to form personal... Plus

Digital Leaders Discuss the Future of Media

Here in New York City, I’m fortunate to have direct access to leaders who are developing the future of media and entertainment. Some of these executives work at our Acquia customers here in the city; NBCUniversal and Warner Music come to mind. Others are old friends who I’ve met along the way in my career in media at companies like Dow Jones and CBS Interactive. This year we have started to gather these talents at a monthly meet-up in New York City, so that we can all learn from each other and discuss the latest digital media trends. Last month when we met up at The Ace Hotel, sidebar... Plus

Core Metrics for a Unified Content/Commerce Strategy

This is the eight and final post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... Plus

“Web Content is the Backbone of Any Digital Experience”

Why Forrester’s Web Content Management Wave Matters to Commerce A few weeks ago Forrester Research released its much-anticipated Web Content Management Systems Wave. Acquia was named a Strong Performer and made the biggest leap of any vendor since the previous wave in 2013. David Aponovich, Sr. Director at Acquia and former Forrester Analyst (and co-author of the 2013 wave) gave us his take what the report means... Plus

5 Questions CFOs Should Be Asking About Digital Transformation

2014 was the year of digital transformation. Digital excellence is no longer simply a way to outperform competitors, it is table-stakes for the long term existence of businesses. Research firm Gartner just released its 2015 CIO agenda, a survey of over 2800 global CIOs who represent nearly $400 billion in IT spending. Their primary finding? That “Digitalization” is no longer a sideshow — it has moved to center stage and is changing the whole game. CIOs have a unique opportunity, but they must “... Plus

The Right Content at the Right Time

This is the seventh post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four,... Plus

Marketing Cloud Vendor Promises Probably Don’t Fit Your Digital Reality

As organizations march toward a digital-first future, it can be hard to resist the lure of digital marketing “suites” or “clouds” many software vendors are offering. If you’re in the market for new digital technology, fair warning. There’s a one-two-three punch waiting to surprise buyers that can derail your digital transformation plans. The lure of the vision: Marketing cloud vendors describe a persuasive picture of how all their digital marketing applications and customer experience tools get packed into a unified package to benefit buyers. It’s a compelling promise of complete... Plus

How To Recommend Content and Offers the Right Way

Your customers not only understand that you collect information about them, but they expect a customized experience based on that data. You, the digital marketer, have tested your website, adjusted based on the results and segmented your audience accordingly. But what's the most effective way to use this information? As Tony Haile, CEO of Chartbeat told Time, you only have about 15... Plus

Pinterest To Add Buy Button and Win Commerce Forever?

The Verge reported yesterday that Pinterest is soon adding a “buy” button. Users will be able to purchase products directly from pinned items, without leaving the Pinterest site. I’ll readily admit that I’ve never used Pinterest. But what makes Pinterest great, so I hear, is that it’s really fun to use and it hasn’t lost its focus on delivering a beautiful visual experience. Let’s face it, even on a good day using Facebook is a chore, and on a bad day, Facebook can be downright... Plus

Acquia’s Momentum: An Ex-Analyst Reviews The 2015 Forrester WCM Wave

Forrester just published “The Forrester Wave: Web Content Management Systems, Q1 2015,” by Ted Schadler, who calls WCM “the backbone of digital experiences.” Here at Acquia we don’t think that’s an overstatement. The report also states that WCM has become “a multifaceted toolkit for building, managing, delivering, and optimizing digital experiences, the bedrock of your business technology agenda.” We’re on board with that, too. Today’s WCM decision makers discover a crowded vendor market trying to deliver all this digital capability. The 2015 Forrester Wave analyzes the top 10 WCM vendors and... Plus

Redefining Commerce, February 2015: Suitsupply

To usher in the new year in online commerce, we came up with a list of The Best and Worst Websites of 2014. While sifting through hundreds of sites in pursuit of those featured, we racked up quite a list of favorites which we’ll share in the coming months. This new series - Redefining Commerce - highlights retail brands that are elevating traditional online commerce experiences, pushing the boundaries of what it means to be... Plus

Finding – and Fixing – the ‘Gotchas’ that Inhibit the Customer Journey

This is the sixth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, four, and... Plus

New Media Brands on Facebook and Mobile

When Facebook released its third quarter results for 2012, it derived 14% of all its revenues from mobile. Its stock price then was around $19 per share - half the original offer price of $38.23. Two years later, when Facebook released its third quarter results for 2014, mobile made up 66% of its revenues. The stock hit a high of $80.67 - up 110% from the IPO price. Coincidence? Not really. Facebook saw its core audience shift to smaller screens and made a concentrated effort to redefine itself as a mobile company. This effort is the reason Facebook is valued at over $200B today. Facebook's... Plus

Banana Republic didn't get personal. And I'm taking it personally.

This morning I received an email promotion from Banana Republic. Headline: Dress like a boss - it’s simple. Hook, line, and sinker, I was opening it. I’m a female executive, and I love a good power suit. I also love Banana Republic clothing. Becoming an executive is largely about confidence in addition to overall competence. I think their style perfectly aligns with what I need to feel confident in the way I present myself. Clean, simple lines, professional cuts, but no sacrifice on style. I love it. The bad news: I opened up the email to find two images of men in suits, and both links took... Plus

The Web Content Management Marketing Myth

Three years ago, Gartner predicted that by 2017 CMOs will spend more money on IT than CIOs. According to Gartner, this shift was being driven by the emergence of cloud computing and software-as-a-service delivery models. In the old days, tech purchases used to go through a lengthy approval process driven by the CIO, who owned the infrastructure. But now cloud services allow CMOs to deploy new technologies in a matter of days. Certainly there are... Plus

Brands Go Instagram - The Allure of Social Shopping

Window shopping for the tech savvy, a hint at the future, or both? Both. Old fashioned window shopping, a pastime for many, usually means a casual stroll down Main Street, checking out what the shops have on display, but with no real plan to buy. While some serial shoppers still prefer to keep window shopping an in-person experience, the younger generations are turning to online channels like Instagram to engage with their favorite brands. Instagram, the social photo sharing service owned by Facebook, has truly resonated with Millennials. It gives brands a platform to build a visual... Plus

Integrating CMS and Commerce Platforms: A Catalyst for Change?

This is the fifth post in an 8-part series called “Building a Content-First Organization." See posts one, two, three, and four. Most business leaders will tell you that technology... Plus

A Partner's Perspective on Certification: Part 3

Having worked with Drupal now in almost every capacity; as a developer, recruiter, and an executive in a company selling Drupal services I find that the Acquia Certified Developer program helps everyone involved in the Drupal project life-cycle. As a builder (developer, designer, site builder) you get to validate your knowledge in an industry that’s typically lacked benchmarks and higher levels of education. The certification is difficult enough that it’s meaningful but not onerous to the extent that it lacks practicality and convenience. If you’ve been building Drupal sites with diverse sets... Plus

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