Business
A Reflection on Karen McGranes DrupalCon Portland Keynote
Posted on mercredi, mai 22, 2013 by Katelyn Fogarty RSS
I just finished listening to the DrupalCon Portland’s Wednesday keynote presented by Karen McGrane about UX experience and content for all devices.
[I'll add the keynote video once it is posted, but I didn't want to wait to share my thoughts] Plus...
Thoughts on the DrupalCon Portland Keynote
Posted on mardi, mai 21, 2013 by Tom Wentworth RSS
Today was the official start of my first DrupalCon. As a newbie, it was a fun experience to see 3,300 Drupalists all in one room, anxious to hear from Dries, the original developer of Drupal.
Here are some of my thoughts from today’s keynote: Plus...
The DrupalCon Portland Sessions every Webmaster should attend!
Posted on lundi, mai 20, 2013 by Katelyn Fogarty RSS
Hello DrupalCon! Have you arrived yet? DrupalCon Portland starts officially tomorrow but come and get your badges and awesome t-shirts. I was going through the session list to pick out what sessions would be most beneficial for me and I wanted to share what I thought were the sessions every digital marketer or Webmaster should attend.Tuesday:
9:00 am – 10:00 am
OR 204 - Blackmesh Plus...
5 Things I'm Looking Forward to at DrupalCon Portland
Posted on lundi, mai 20, 2013 by Tom Wentworth RSS
Hello from Portland!
Today is the start of my first DrupalCon. Acquia is a Diamond sponsor, and we've got a huge presence at the show.
1) Dries' keynote. I've watched his keynotes in previous years before joining Acquia. Dries just a great job educating, entertaining, and inspiring the Drupal community. I love his dry sense of humor, which I trust will be on full display tomorrow. Plus...
Weather.com Moving to Drupal
Posted on mercredi, mai 15, 2013 by Dave Terry RSS
Today, I am proud to announce that one of the highest profile websites in the world, Weather.com, will be joining the Drupal community. With 100 million unique visitors per month, to my knowledge, Weather.com will be the highest traffic Drupal site in existence, validating the open source content management system's power and flexibility within the high-traffic website landscape. Plus...
Top 3 Ways to Ensure Your Outbound Sales Team Isn’t Sent Home Crying
Posted on lundi, mai 13, 2013 by Evan Duffy RSS
The buyer’s journey is changing. Sales and Marketing used to be able to control their brand’s messaging and value proposition through the limited number of mass communication channels (such as network TV, commercial radio, newspapers, and even email, website, and banner advertising into the mid-2000s). Social media and other forms of user-generated content, though, have revolutionized how buyers research, evaluate, and select business partners. Plus...
Listening to your own marketing or your vendor’s?
Posted on lundi, mai 13, 2013 by Frederik Demets RSS
Let's look at the hot topic of personalization. I get enquiries about this, almost on a daily basis. And I fully agree that it can be a powerful tool to engage customers and increase your conversion rate. But before you go into the perilous journey of personalization you need to get all of the other things right. Why would you personalize content when your content sucks? Bad content is bad content, personalized or not! Why would you personalize content when your team cannot deal with the overhead of managing this? Plus...
Adobe Just Killed Traditional Software Licensing
Posted on lundi, mai 6, 2013 by Tom Wentworth RSS
At today’s Adobe Max Conference, Adobe announced that they would stop selling traditional shrink-wrap licenses of Adobe Creative Suite products – Photoshop, Flash, Dreamweaver, etc. Now it’s all about the Creative Cloud and its subscription-licensing model. You can no longer buy the Adobe Creative Suite; you can only subscribe to the Creative Cloud as a monthly or annual subscription. Plus...
Let's Get Personal: The Basics
Posted on lundi, mai 6, 2013 by DC Denison RSS
Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.
Plus...
How to Make Your Drupal Website Multilingual
Posted on jeudi, mai 2, 2013 by Katelyn Fogarty RSS
As the site manager for acquia.com, I had a lot to think about when we originally decided to translate the site into other languages. Why are we translating? What will we be translating? How will we handle pages that aren’t translated? What modules do we need to add? What translation services will we use? How will we maintain all languages? What are the best ways to achieve my goals in Drupal 7? My past experience with translation in Drupal was with a Drupal 6 website and we did a multisite install, so we shared modules and themes but had separate websites and databases. Plus...
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