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How To Make the Right Multisite Decision

Gone are the days when organizations can rely on a single online presence; the availability of omnichannel opportunities has paved the way for companies to build their digital strategy on a multitude of websites. Forrester Research recently surveyed technology, marketing, and business decision-makers about the state of their current digital portfolio and found that organizations on average manage 268 web and mobile properties across a... Plus

Find Your ‘Aha!’ Moment at Acquia Engage 2015 Digital Business Conference

I had a call recently with a digital leader at a Silicon Valley tech giant, who said something to the effect that “until a year or two ago, I really didn’t realize the vast number and size of companies using Drupal.” He’s gotten over his surprise, as he now directs one of the largest customer support communities in the world powered by Drupal on the Acquia Platform. Everyone who’s “new to Drupal” has their own aha! moment. Perhaps it’s when you discover that sites like,, and all run on Drupal. Or you learn, one of the top-traffic sites in the... Plus

The Fourth Digital Experience Government 'Must': Omnichannel

Government agencies have historically delivered digital experiences to citizens that are cumbersome and disjointed. Until recently it’s been an inherent, if not necessary, business trait given the information, data, and transactions shared between governments and citizens. There are more rules and regulations dictating what a government organization can and can’t do than apply to other industries, which has often been a barrier to delivering the kinds of digital experiences that citizens have in their everyday lives, and now expect from their governments. To meet those expectations, and the... Plus

Acquia Engage Pre-Conference Sessions and Supporting Movember

Happy September, folks! It took a while for the sweltering summer weather to melt away, but this week the air has changed, and that distinct fall feeling is back. And do you know what that means? Engage is right around the corner! In just one month, we’ll be hosting our great keynote speakers, some killer content sessions, and an evening of music mastery with Aloe... Plus

Yes, Your Web Content Management System Should Run in the Cloud

Forrester Research recently published a report titled Should Your Web Content Management System Run In The Cloud? Download it here for free from Acquia. According to Forrester, the cloud Is finally coming to Web Content Management systems. It’s true that nearly every web content management vendor now offers their product via some form of cloud delivery. But it’s important to looking beyond the simple cloud label to understand how vendors support the cloud. There are three common cloud deployment patterns: Cloud hosting The most common... Plus

Mobile Commerce: Making the Most of Mobile Context

Delivering excellent mobile commerce experiences is not just about mobile-friendly design, but also about mobile context – the right experience at the right time given what you know about the customer. In some cases, this is a unique experience to the mobile visitor. Mobile’s role in the buying journey While it’s not possible to predict every mobile visitor’s intent and stage of the buying process, there are clues you can use to tailor the experience. Referral Source Did the visitor arrive via an email... Plus

Mobile Commerce: Responsive, Dynamic or Hybrid Design?

It’s clear that mobile matters, and mobile-friendly websites are table stakes. But what is the best approach for mobile commerce? Death of In the early days of mobile-targeted web design – circa 2009, mobile domains ( or .mobi sites) were the norm. Home pages were nothing more than a list of menu links. Some sites, like Best Buy, offered only search tools and store locators with no browse navigation, product photos or checkout functionality. Mobile platform vendors like Usablenet, mPoria, and Digby powered over 80 percent of these early m-commerce sites, while the remainder were... Plus

Cracking Mobile Commerce Myths

There’s no question: Mobile commerce matters. In addition to driving half of all ecommerce traffic, mobile accounted for 30 percent of all US retail ecommerce sales in a recent three-month period. For some retailers, mobile accounted for as much as 40 percent. What’s more, approximately 40 percent of all... Plus

Digital Experience Government Must #3: Implementing Personalization

Personalization for Government: Where to Start The first steps of creating a personalization strategy involve observing your users and collecting basic user data. If you can find out basic demographic information, and a basic browsing history (both on your site and across the web), then you’ll start to understand not only what types of people are visiting your website, but why. Once you have enough background information, you can start to implement some personalization initiatives, like... Plus

Why Engage? A Skeptical Acquian's Change of Heart

We hosted our inaugural digital customer conference, Engage, in the fall of 2014. The event brought more than 500 customers, Acquians, partners, and other attendees together for three days of content-packed sessions, keynotes, and some crazy musical fun. Since the event went so well in its first year, we decided to do it again. With the prevalence of conferences focusing on digital these days, it’s challenging to convey the unique value of a particular event. What’s the special value of this event? Why should business executives pay for... Plus

Digital Experience Government Must #3: Privacy and Personalization

Personalization of user experience will be the next major paradigm shift in government IT. Imagine a strong hurricane is about to affect your region. You, like many people, are not as prepared as you could be. The storm is projected to make landfall within the next week and you start to go into panic mode about your lack of preparation. You have questions, too, about your flood insurance, FEMA, evacuation, and your children and pets. The TV news suggests online resources like, and you take some time on your lunch break surfing around... Plus

Acquia Engage 2015: Digital Marketing Sessions Sneak Peek

Digital Innovators. Digital Transformers. Digital Marketers. What do all of these digital masterminds have in common? They’ll all make an appearance at Engage 2015! We’ve already let you in on the deets for some Digital Innovation speakers, and some Digital Transformation speakers, but we’ve still got one talk track left. Digital Marketers. I’m one of those, and my team is full of them. While I might be partial, I see digital marketing teams as an absolutely essential part of this new digital landscape we’re all a part of, and I don’t... Plus

Transactional vs. Operational Commerce Systems: Friends or Foes?

In our previous posts in this Building a Superior Customer Experience series, we discussed the logistical complexities retail businesses today need to tackle in order to simplify the complicated customer journey, as well as the sales process right from the beginning, when a customer places a new order. In this final post, we'll explore the different systems involved, and how... Plus

Digital Experience 'Musts': Why Open Source Matters to Government

Why OSS Matters to Government There are clear reasons why governments are putting increased attention on open source solutions. No Lock-in With OSS, governments maintain complete control of their applications and data. They are not locked into proprietary formats, feature sets, integrations, roadmaps or agendas of a particular proprietary vendor. OSS solutions can be extended, customized, and maintained using common standards and technologies. Going down the road with a single vertically integrated technology stack from a commercial vendor may seem like a great idea upfront. It may demo well... Plus

Acquia Welcomes Aloe Blacc to Engage 2015!

Big news! We’re thrilled to announce our musical talent for this year’s after-hours entertainment at Royale: Aloe Blacc! You’ve heard his biggest hits, “The Man,” “I Need A Dollar,” and “Wake Me Up” - catchy tunes you can now hear live at Acquia Engage 2015. Here’s a little preview. The self-proclaimed ‘singer, songwriter, producer, dancer, and lover of all art’ is certainly musically gifted, but that’s not all. And he’s agreed to join us for a special speaking engagement... Plus

WCM is Critical to the Future of Commerce

The customer journey has changed. We know this, you know this, and your customers know this. And technologies are beginning to change to keep up with the ever-evolving needs of both the customer and your business. This is why Acquia took a stand last summer and dropped the ‘e’ in eCommerce. We don’t believe that commerce is relegated to an online or an offline channel. It’s a chaotic, exciting journey where customers go wherever... Plus

Apple Integrates Content and Commerce

Apple has traditionally been subject to what analysts refer to as the “Two-Site Syndrome” - a case where brand sites and online stores are separated through different platforms, creating a siloed effect that divides content and commerce responsibilities between different teams. When content and commerce are not unified, customer experiences are disjointed. Buyers must choose between learning about a brand and purchasing that brand. Apple, up until today, was guilty of just that experience.... Plus

Damon Davis: NextGov Bold Award Finalist

It was not quite 5 years old and was already running on outdated technology. The portal launched in 2011 with 197 datasets and by 2015 had swelled to more than 1,900 datasets and a handful of data mining applications. The good news is that the size and demand proved the value of President Barack Obama’s open government initiative. The bad news is that was not meeting demand and was in need of a major overhaul. Rather than viewing this as a problem to be solved, Damon Davis, director for the Health Data... Plus

Acquia Engage 2015: Digital Transformation Sessions Sneak Peek

Earlier this week, we shared a first look at some of the speakers and sessions you can look forward to at Engage 2015 -- a handful of Digital Innovators who are doing big things to shake up their respective industries. But lucky for you - that was just the tip of the iceberg! This week, we’re diving into the second talk track, Digital Transformation. In this day and age, digital transformation is a necessity for businesses looking to excel in the digital world, and we’ve gathered some thought leaders who can share their first-hand... Plus

The Second Digital Government Must, Part I: Open Technology in Government

In my last post I discussed Digital Cloud - the first “Must” of the new Digital Experience Government. I explained how by leveraging a true digital cloud platform, organizations gain tremendous freedom to focus resources away from operations and maintenance, and onto innovation, mission fulfillment, and serving their end users. In this post, I’ll explore the second “Must,” Open Technology. If Digital Cloud is the well-staffed garage I alluded to... Plus

Acquia Engage 2015: Digital Innovation Sessions Sneak Peek

It’s hard to believe Engage 2015 is less than three months away - time sure does fly! And quite honestly, I wish it’d slow down a bit during these precious summer months. I don’t know about you, but I definitely haven’t had my fill of beach days, boat rides, and barbecues just yet, but I also haven’t quite figured out how to morph time… So in lieu of being able to make summer last forever, we’re focusing our efforts elsewhere. Namely, we’re bringing on board some great speakers for Engage, and we’re ready to start sharing some session... Plus

Building a Superior Customer Experience: The Initial Order

In our previous post in this Building a Superior Customer Experience series, we discussed the logistical complexities retail businesses today need to tackle in order to simplify the complicated customer journey. Let’s take a look at the process right from the beginning, when a customer places a new order. An incoming customer order sets off this chain of complex logistics, and the operational wheels start turning. Business needs to know where stock exists, where an item is shipping from, and where an item is shipping to. If it’s shipping from a store, could that item already be safely nestled... Plus

The First Digital Experience Government ‘Must’: The Digital Cloud

Before coming to Acquia, I worked as a web content management architect and consultant for numerous public sector enterprises, including the Department of Homeland Security (DHS). At DHS, my main project was the strategy, design, and implementation of a Web Content Management as a Service (WCMaaS) offering from the Office of the Chief Information Officer (and all DHS component organizations such as FEMA, USCIS, etc.). Two objectives of this effort were the consolidation of multiple CMS technologies onto an open standard, and the migration of public facing sites out of in house data centers... Plus

A Look at Logistics: Decoupling, Integrating, and the Customer Experience

In this 3-part series, we’ll look at how retailers can tackle the logistical hurdles standing in the way of developing and delivering a superior customer experience. With the adoption and proliferation of cross-channel purchasing paths, the customer journey has changed tremendously. A single-touch purchase is rather uncommon in today’s market, meaning a customer doesn’t regularly browse, research, and buy all at the same time, or through the same channel. Often a purchase is made only after a customer has interacted with the brand multiple times, in multiple places. It’s commonplace to see a... Plus

5 ‘Musts’ of the New Digital Experience Government

What is Digital Experience Government? What does it mean to become “more digital”? Hasn’t government been “going digital” since the move to the web in the early ’90s? Yes, but to be a digital organization today means providing citizens, public servants, active duty military, and veterans an exceptionally easy and accessible front door to government services. With today’s confluence of new channels, new technologies, citizen hack-tivists like Code for America, innovative public sector leadership and digitally demanding users, government organizations have an opportunity to set the example for... Plus