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Retail and Non-Profits Have More In Common Than You Would Think

One of the main reasons I got into marketing, and specifically marketing for commerce, is because people fascinate me. How does a consumer make a purchase decision? Why then? Why that product? Why is Target ‘Le Target’ while Wal-Mart is ‘Wally World’? I’ve spent my whole career digging through those questions, only to come up with more. A few weeks ago my Facebook feed, along with yours I’m sure, became jammed with people dumping an ice bucket over their head to raise money for ALS. My co-worker Sean even wrote an Acquia blog about it. Prior to the ALS Ice Bucket Challenge, I’d never really... Plus

La ville de Los Angeles développe sa plate-forme numérique

Acquia vient d’annoncer le choix d’Acquia Cloud Site Factory par la ville de Los Angeles afin d’accompagner la transformation digitale de la municipalité. Vous pouvez retrouver le communiqué de presse en intégral et en anglais sur ce lien : http://ow.ly/ABf1U. Pour résumer, l’ITA (Los Angeles Information Technology Agency) qui constitue le pôle numérique de la ville de Los Angeles a opté pour la solution Acquia Cloud Site Factory pour construire, gérer et administrer... Plus

Why A Former Forrester Analyst Is Betting His Career on Acquia and Drupal

I recently left my role as senior analyst at Forrester Research, where I helped to lead research on web content management and digital experience tools, to take a new challenge at Acquia. The change is still fresh enough that nearly every day someone asks me, “Why Acquia?” There’s no single answer -- 101 factors fuel any job change. Here, I saw the chance to make an impact by helping to highlight Acquia’s innovation in delivering a cloud-based platform built on open-source Drupal web content... Plus

The U.S. Digital Services Playbook is the Future of Digital Business

Last week, the Obama administration unveiled a new program called the U.S. Digital Service. The Digital Service is a team of America's best and brightest digital strategists, who will collaborate with U.S. government agencies to make digital experiences more consumer friendly, and help the government better respond to the pressures of digital disruption. This initiative was created based on learnings from the successful partnership between public and private sector... Plus

An eCommerce Retrospective: Ten Summoner's Tales, Twenty Years Later

20 years ago the world changed. On August 11, 1994 Phil Brandenberger paid $12.48 plus shipping for Sting’s “Ten Summoner’s Tales” and made history as the very first online shopper. One year later Amazon.com and AuctionWeb (later to become eBay) both embarked on a historic journey to become the power-houses they are today. 20 years ago. Wow. Not only does that make me feel incredibly old, but I can’t... Plus

Amazon invests in Acquia

Topic: AcquiaDrupalI'm happy to share news that Amazon has joined the Acquia family as our newest investor. This investment builds on the recent $50 million financing round that Acquia completed in May, which was led by New Enterprise... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Scale like Twitter with Open Source Want to know how to scale like Twitter? The you should check out Apache Mesos, an open source project that engineering lead Benjamin Hindman started while he was a PhD student at Berklee. Described as an operating system for your database, Mesos helps developers write applications easier at Twitter and not have to worry about server reliability. "As of today,... Plus

Why Are Companies Still Using Legacy CMS Products like TeamSite & Vignette?

One of the favorite parts of my job is helping Acquia's sales team in competitive web content management replacement opportunities. I believe the traditional enterprise software model is broken. The antiquated idea of buying an expensive software license is being destroyed by open source and SaaS business models, which align the needs of the buyer and vendor. But I remain astounded by the number of companies who are still using legacy web content management products, in particular, HP/Autonomy/Interwoven TeamSite and OpenText Vignette. TeamSite... Plus

Digital has Moved from a Marketing Discipline to the Core of the Business

Just four years ago, it was commonplace for digital to be owned by the CMO. Many a CEO viewed digital as simply a marketing discipline. However, now in 2014, digital is fast becoming the crux of many business growth strategies - not just agile start-ups, but global enterprises. Being ‘digital-first’ is one of the best ways to meet and exceed customers’ growing expectations. Customers want to be able to connect with businesses in whatever way they choose; whether at home, at work or on the go and they want to do it on their own terms. As customers, we want information in one go and we don’t... Plus

Life Science Professionals: Don’t Give Up on Social Media

It's one report I never thought I'd see in my morning life sciences feed: The Colbert Report. But there it was: Stephen Colbert riffing, hilariously, on recent FDA guidance on the use of social media, specifically Twitter, by pharmaceutical companies. One Colbert recommendation: use emojis to represent known risks for any drugs mentioned in tweets. Funny. The comic potential must have been obvious to Colbert's writers: tweeting 140 characters does seems incompatible with the extensive... Plus

10 Reasons Enterprise Marketers Choose Drupal

Cross-posted with permission from Mediacurrent As marketers, you understand the importance of having a system that promotes ease and efficiency when it comes to implementing marketing processes. You want to create content once and use it over and over in different ways to create contextual user experiences. Drupal provides you with a variety of powerful, integrated tools to not only help... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Google Glass at Harvard Medical - Video In this hour plus video you will hear honest experiences and opinions by Dr. Karandeep Singh, Nephrology Fellow at Brigham and Women's Hospital / Massachusetts General Hospital, Software Developer, Informatician and ... Plus

How Blake Lively Almost Got Content for Commerce Right. Almost.

When I first heard Blake Lively was launching a lifestyle/ content/ commerce website, I’ll be honest, I was excited. I was a pretty big Gossip Girl fan back in the day, and I’ve always admired her cool, eclectic sense of style. According to Vogue, the site is “part digital monthly magazine, part e-commerce venture, part video blog, the site will seek out and celebrate people all over America who are making things—food, clothes, pillows, dishes, dining-room tables—with their hands.” Not... Plus

The business behind Open Source

Topic: DrupalAcquiaBusinessThe futureA few days ago, I sat down with Quentin Hardy of The New York Times to talk Open Source.... Plus

Deliver digital faster with Drupal – Part 2

In Deliver digital faster with Drupal Part 1, I showed you some of the many examples of successful sites built rapidly thanks to Drupal’s modularity. To stay ahead of your competition, you need to be nimble and agile; Drupal helps you do this with reusable, transferable digital experiences that can be customised to suit various niches even within a single business enterprise. All, of course, without paying additional license fees or mandated limits on developers, environments, or copies. Faster, less risky ... and cheaper!... Plus

The Open Source Value Proposition

Every so often, advocates and vendors of proprietary/closed source software attempt a FUD (Fear, Uncertainty & Doubt) campaign of comment and link-baiting in order to reframe the conversation around Open Source. The arguments brought up in these discussions are predictable and generally straw man arguments that hold little water, so I wanted to take time to break these down and show the real value proposition of Open Source platforms, web content management systems generally, and Drupal specifically. Free From Costs, Free From Constraints: In order to have a cogent discussion about Open... Plus

How To Drive Conversions with Acquia Lift

Imagine talking to each of your site visitor personally to discover what they really want and what they are trying to accomplish on your site. At scale, that’s just not possible and would drive you a little bananas if it was. The next best thing is a personalized digital experience that resonates with every site visitor. Acquia Lift does that. It enables marketing teams to increase revenue and gather new leads by instantly generating the kind of relevant content that customers crave. Acquia Lift can... Plus

Brant Wynn: Demo Framework – How we pitch Drupal to potential clients

Brant Wynn, Acquia Solutions Architect, and I covered some interesting ground in our conversation preceding his jam's Drupal Camp session on selling Drupal to potential clients via beautiful, out-of-the-box demos. Listen to hear about working as a professional open source software developer, the potential wins from having migration tools built into Drupal 8, how Drupal 8 is bringing so many open source technologies and communities together, and more. Professional open source: the more you give, the more you get... Plus

The ecommerce media experience: new triggers and signals

The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new user expectation is that the site will respond to their circumstances intuitively down to an awareness of whether or not they are in a moving vehicle or inside the brand’s actual store. From Apple’s iBeacon technology for in-store retail experiences to intelligent technologies that deduce if a customer is driving, riding a subway, or waiting at an... Plus

Acquia Lift: Define, Test & Iterate

Acquia Lift is a great tool built by an amazing team. It has been well received and brings some powerful features to Drupal. One of those unique features is that its completely integrated with Drupal which opens the door for editors to use it in the same workflow they are used to. This added power creates a new unique challenge: to target, test and personalize a web experience for each visitor. It’s not magic At the end of the day Acquia Lift is still a tool, it doesn’t magically increase the conversions on your website by adding tests and variations to all content. The tests on your... Plus

How to Own an Action Plan for Testing Strategy

In today’s marketing world, buzzwords like automation, user experience and custom content fill the pages of every blog post for customer experience and lead generation. It’s no wonder, given the wealth of data available on every prospective customer. With digital footprints growing exponentially, marketers and website managers have the ability to develop unique experiences for every visitor, but they often get a little tongue-tied when it comes to explaining how content development and targeting decisions are made. The reason for this issue is simple and straightforward–testing strategies are... Plus

Keeping Pace with DigitalDisruption.com

Here are some of the past week's highlights from DigitalDisruption.com, Acquia's portal for examining the impact of digital disruption. Apple recruits top watch industry sales exec Apple has hired one of the watch industry's top sales execs, Patrick Pruniaux, TAG Heuer's sales and retail VP. Pruniaux will be working on the iWatch and positioning it as a market leader in an ever changing and competitive wearables landscape. "Clearly, the team in Cupertino wants someone who can market wristwear to a large audience."... Plus

Selling the Story: From Store Operations to Experience Management

As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid “funnel” model aligned to a marketing calendar (Dads-and-Grads, Back-to-School, Black Friday) and the classic Four P’s of product-price-promotion-and place to a more fluid experience customized to the individual, the need for the marketing communications model to adapt becomes imperative. Where in the past marketers might develop a handful of... Plus

Building A Great DX: Expand Your Community

A friend of mine recently celebrated a birthday at Morton’s Steakhouse. How do I know? I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook. Turns out she didn’t even request it. The Morton’s staffer who took the reservation a few days earlier routinely asked her husband if they were celebrating a special occasion. Morton’s took it from there. And when the personalized menu arrived, my friend captured it with her smartphone and broadcast it across her social networks. That’s tapping the power of community to amplify a message, which in this case... Plus

Train better by forgetting what you know

I recently conducted formal training session for some end users of a Drupal content management system (CMS) our Professional Services team is building. These end users were not web developers, not professional content strategists, and had no prior experience with a CMS. But these "first-timers" represent one of the benefits of an enterprise Drupal CMS: that content owners in business units... Plus

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