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Building a Great Digital Experience

Building a Great DX: Expand Your Community

A friend of mine recently celebrated a birthday at Morton’s Steakhouse.
How do I know?
I saw pictures of her personalized birthday Morton’s menu on Instagram, Twitter, and Facebook.
Turns out she didn’t even request it. The Morton’s staffer who took the reservation a few days earlier routinely asked her husband if they were celebrating a special occasion.

Morton’s took it from there. And when the personalized menu arrived, my friend captured it with her smartphone and broadcast it across her social networks.
That’s tapping the power of community to amplify a message, which in this case... Plus

Building a Great DX: Deliver the Right Information, at the Right Time

I remember reading early, ground-breaking articles by B. Joseph Pine II in the Harvard Business Review, not that long ago, that explained how to understand markets that were made up of multiple customers: from mass markets, to segmented markets, to niche markets.
When I spoke with Joe recently he told me that today the landscape is the exact opposite.
“Today every customer is multiple markets,” he said. “Customers want different offerings in different ways at different times. We have to be there when a market ‘pops’ into existence -- at the right time, with the right customized offer, in... Plus

Building a Great DX: Establish a Relationship

Working at Acquia has given me new appreciation for Hector, an artist with a paint brush… and a roller, and masking tape.
Hector works at my local hardware store; he can usually be found around the paint section.
What I appreciate about Hector is that we don’t have to start from scratch, every time I walk into the store. We can generally pick up where we left off after my last weekend visit.
So when I asked him about interior paints a few weeks ago, Hector knew I was probably not looking to create a faux finish, or something “distressed.” More likely, I wanted something semi-gloss, which... Plus

Building a Great DX: Start a Conversation

Bentley University’s Design and Usability Center, located just outside Boston, is a fantasy playground for a digital experience geek like me.
The center’s usability labs are equipped with one-way mirrors, eye-tracking technology, and biometric sensors for testing the emotional impact of digital campaigns.

It’s this kind of feedback that attracts global firms like Fidelity Investments, CVS, FAO Schwarz, Houghton Mifflin, and Ericsson.
It also attracted me. I wanted to talk with Bill Albert, who directs the center. Bill has spent more than 15 years on the frontiers of user interface design,... Plus

Building A Great DX: Getting Started

An awesome web site is no longer enough. A fantastic mobile app? Just part of the puzzle.
Today, you need to think bigger, much bigger. You have to create a great digital experience.
Sounds daunting, right?
But here’s the good news: the most successful approaches to this lofty ideal can be surprisingly simple, and elegant, if you base them on timeless insights into human nature.
How do you define a great digital experience?
Here at Acquia, we live and breathe “digital experience.” It’s an idea we want to share with our partners, colleagues, and our own customers.
But as I’m beginning... Plus