Posted on mardi, le 27 janvier 2015, 09h00 EST
Dogs and cats living together? Why it’s time to merge content and commerce teams
This is the fourth post in an 8-part series called “Building a Content-First Organization.” See posts one, two, and three.
Putting marketing and commerce teams in the
Posted on mardi, le 20 janvier 2015, 09h00 EST
This is the third post in an 8-part series called “Building a Content-First Organization." See posts one and two.
Developing a unified online experience is an important step for any company trying to hit what Kleiner Perkins’ Mary Meeker termed the
Posted on mardi, le 6 janvier 2015, 09h45 EST
This is the first post in an 8-part series called "Building a Content-First Organization."
Storytelling has long been a staple of good brand marketing. But the concept has taken on more urgency in the digital space, where brands now have the power
Posted on jeudi, le 10 juillet 2014, 09h32 EDT
The sudden shift away from desktop browser experiences to the mobile web has been both a huge challenge and opportunity for ecommerce user experience management. While having a mobile version of the store was a priority in the five years, the new
Posted on mercredi, le 2 juillet 2014, 09h31 EDT
As the ecommerce channel becomes the key channel for many consumer driven brands, ownership of its P&L is moving to the marketing organization as that channel becomes the primary digital face of the brand. As marketing itself moves from a rigid
Posted on jeudi, le 19 juin 2014, 14h20 EDT
Demand generation for consumer ecommerce sites used to be as subtle as a brick to the face, generally consisted of pushed spam with “Buy Now!” subject lines hoping to drive customers to landing pages with annoying homepage hero offers.
Posted on mercredi, le 11 juin 2014, 12h26 EDT
Welcome the anonymous flood of traffic that arrives at an online store. Then dynamically customize each individual user’s experience, depending on how they found their way to the site, how they identify themselves, and what their past history is
Posted on mardi, le 3 juin 2014, 10h55 EDT
The Mad Men era of the 1960s introduced the concept of storytelling to Madison Avenue and the brands they were pitching. Now storytelling is being integrated into the science of selling online, turning the classic catalogue-cart-checkout model into