Acquia Coverage

The Golden Age of Marketing [March 21, 2014]

Submitted on
vendredi, le 21 mars 2014h
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CMSWire

By Tom Wentworth

The Mad Men era of marketing has given way to Math Men — marketers who approach brand messages with growth hacking strategies revolved around data and technology.

We marketers have previously unimaginable technology at our fingertips every day that make us better at our jobs and drive us towards previously impossible innovation. A platform to segment audiences, one to analyze customer behavior, another to track results — the list goes on.

Our technology toolkit is full of solutions that are deployed in the cloud and easily integrated that provide a sandbox of opportunity to test new strategies quickly and easily. The goals of every marketing team remain the same — build brand loyalty, convert customers, etc. — but the path to reach those goals is lined with some awesome new toys.

Today’s technology solutions help us personalize marketing communications, set and measure goals effectively, and above all, generate revenue.

Personalization Becomes Contextualization
The greatest benefit to all these shiny toys is the ability to understand customers in a whole new way. Creating a comprehensive profile of a customer allows marketers to deliver hyper-personalized messages tailored to that person’s specific wants, needs and habits. Marketers can now take those personalized messages and make them contextually relevant.

Read more...

Acquia Debuts Certification Program & Expands Learning Services [March 21, 2014]

Submitted on
vendredi, le 21 mars 2014h
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Acquia

By Kaya Ismail

Acquia, the renowned Drupal software & solutions specialists, today announced the introduction of the Acquia Certification Program, along with an expansion of its Learning Services.

Acquia offers developer tools, cloud solutions and global expertise to more than 4,000 companies and brands including Twitter, Mercedes Benz, Warner Music Group, and Stanford University.

These newly enhanced training and learning services follow up quite quickly from the launch of Acquia Lift just last month.

Accessible Certification Exams

Acquia are offering up the industry's first professional assessment and credentialing program to recognize Drupal and Acquia expertise.

Employing systematic, objective assessments to validate the skills of developers and users, the program helps organizations effectively assess their team, plan their development projects, and support their organization's career and professional development initiatives in a flexible and scalable way.

Read more...

Boston’s next 12 tech IPOs? [March 20, 2014]

Submitted on
jeudi, le 20 mars 2014h
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BetaBoston

By Kyle Alspach

Acquia, cloud hosting for content management system Drupal. IPO guess: Early 2015. No hurry to go public, but revenue growth (to nearly $70 million last year) already suggests IPO readiness. Boston tech may have gone more than a year-and-a-half in between its last two venture-backed tech IPOs (i.e. Exa Corp. and Care.com, which went public in January). But the region’s tech community shouldn’t have to wait that long again any time soon.

Tips to Create an Effective Mobile Website [March 14, 2014]

Submitted on
vendredi, le 14 mars 2014h
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IT Business Edge

By Jess Iandiorio

We live in a BYOD world. It's just a fact that mobile devices are now part of our everyday lives. We use them to stay in touch, to entertain us, and increasingly, to find information we need quickly. While mobile presents organizations with a significant opportunity to engage people wherever they are, many organizations have not yet found the right formula to create and deliver a quality mobile experience. Here are five tips, identified by Jess Iandiorio, vice president of product marketing at Acquia, to help organizations get started in creating great mobile digital experiences.

FedRAMP OnRamp Seeks to Ease Path to Secure Government Clouds [March 14, 2014]

Submitted on
vendredi, le 14 mars 2014h
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Data Center Knowledge

By Rich Miller

WASHINGTON, D.C. - Ordering a pizza over the Internet is easy. Provisioning compliant cloud services for federal government agencies is hard.

Steve O’Keeffe would like to change that. O’Keeffe is the founder of MeriTalk, a public/private partnership focused on improving government IT, which has launched a new tool to help federal agencies find cloud providers that have received security certifications under The Federal Risk and Authorization Management Program (FedRAMP).

The FedRAMP OnRamp was launched Thursday at the Data Center Brainstorm, a conference at the Newseum that brought together IT managers from federal agencies, along with representatives of leading vendors and service providers to the government sector.

“The challenge with FedRAMP is that it hasn’t been particularly transparent until now,” said O’Keeffe. “There are different flavors of FedRAMP, and they’re all about risk management.”

Cloud First, But Only With FedRAMP

FedRAMP is designed to centralize the process of certifying vendors to offer cloud computing services that meet the strict security requirements of federal agencies. Cloud providers must gain FedRAMP certification to provide cloud services to federal agencies. Without FedRAMP, service providers would need to individually certify cloud installations at each agency they serve.

That would be an expensive undertaking. MeriTalk estimates the average cost for the government to perform a FedRAMP cloud security certification at $250,000. Using FedRAMP has already saved service providers more than $37.5 million in certification costs, according to estimates from MeriTalk and the General Services Administration.

That doesn’t mean that it’s always user-friendly. One of the goals of the FedRAMP OnRamp is to provide quick access to information about which companies have gained certification as Cloud Service Providers. That number currently stands at 14: AINS, Inc., Akamai, Amazon, AT&T, Autonomic Resources, CGI, Concurrent Technologies, HP, IBM, Lockheed Martin, Microsoft, Oracle, and the U.S. Department of Agriculture.

Another 15 cloud providers are currently in the FedRAMP approval process, including Acquia Inc., CA Technologies, CenturyLink Technology Solutions, Clear Government Solutions (CGS), Economic Systems, Fiberlink, HP, Layered Tech Government Solutions, Microsoft, Oracle, Salesforce.com, SecureKey Technologies Inc., Verizon Terremark, Virtustream, and VMware.

Read more...

Jay Batson’s TechScene Maps Boston’s Growing Tech Community [March 6, 2014]

Submitted on
jeudi, le 6 mars 2014h
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BetaBoston

This morning, Jay Batson, the co-founder and former chief executive at Acquia and an active startup mentor, launched a volunteer project he’s been working on for awhile, Boston TechScene.

TechScene is an interactive map that gives detailed information on almost every tech company in the Boston area. Batson first came up with the idea to have a detailed map of Boston’s tech ecosystem while realizing that, as he said in an interview, “The sense that there is a lot going on, but it is hard to get a grasp of it.”

In a blog he wrote last year on his site, Startup DJ, Batson noticed that there seems to be a growing shift of tech companies from the suburbs to downtown Boston. In the blog, he proposed an official branding of the corridor surrounding the Red Line, as The Boston Tech Line. He believes the movement of startups close to MBTA stations between Central Square and Broadway (I’d say even further out, like Alewife to Broadway), needs more attention and needs to be owned by the tech community.

Thanks a Million, Drupal [March 4, 2014]

Submitted on
mardi, le 4 mars 2014h
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Computerworld

By Rohan Pearce

More than a million websites are powered by the open source CMS

Drupal, an open source content management system, now powers more than 1 million websites, according to figures released today. As of 15 February, 1,005,489 websites were powered by the CMS, according to the Drupal Association, a non-profit organisation that stewards the project.

(The figure was generated by an automated Drupal.org tool, and doesn't include sites running on versions earlier than 6.0.)

Some 12 per cent of the world's top 100,000 website have been built with Drupal, according to research by Builtwith Research cited by the Drupal Association.

It's heady stuff for an open source project born out of the desire of its creator, Dries Buytaert, to experiment with Web technologies.

"When I started Drupal, honestly I didn't have a master plan at all," Buytaert told Computerworld Australia in an interview last year.

"I started Drupal as a message board because I felt it was fun to build and we could actually use it in our student dorm. That kind of evolved into an experimental platform for me so I could experiment with different kinds of Web technologies from RSS feeds to blogging to other things.

"Eventually I moved my website from an internal, intranet kind of forum to the public Internet and that actually attracted an audience of people interested in the future of the Web."

Visitors to his site had a range of suggestions for modifications. "And so eventually I said, 'You know what — instead of me doing all the work how about I just give you the source code and then you can add these things yourself and feel free to send me back a patch'," Buytaert said.

"I kind of slapped the GPL licence on it, because that's what I knew from working on the Linux kernel, and I probably spent about 30 seconds thinking of a name — 'call it Drupal' — and uploaded a zipfile to my website for other to download...

"I had worked hard on it for a year and I was kind of proud of what I built, but I never expected a whole lot of people to adopt it."

Read more.

How Your Digital Marketing Team Can Generate Revenue [March 4, 2014]

Submitted on
mardi, le 4 mars 2014h
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IT Business Edge

By Tom Wentworth

An organization's marketing team has traditionally been charged with owning a brand's image, a big part of which requires attracting and engaging both new and existing customers. But the era of digital disruption has forever changed the way organizations do business. This has, as a result, introduced the role of the digital marketer and brought to light new ways to reach and engage customers. Here are five ways, identified by Tom Wentworth, CMO, Acquia, that technology, paired with marketing know-how, can help organizations more effectively reach their target audiences, create brand loyalists and ultimately generate revenue.

Acquia Might IPO in 2014, Plans for E-commerce Play [March 3, 2014]

Submitted on
lundi, le 3 mars 2014h
,
BostInno

By Gilles Bernard

Burlington, Mass.-based Acquia might hold its initial public offering as early as this year.

"We don't have a specific time frame other than to say we're certainly big enough to do it now," the firm's CEO Tom Erickson told the Boston Business Journal in a recent interview.

The company, which offers cloud hosting and tools for development software Drupal, released its 2013 growth numbers last week. In the last year, the company cited revenue growths of 50 percent, hitting its record revenue of $68 million. The company reaped around $45 million in revenue in 2012 – more than double that of 2011. Acquia's revenue has grown for 19 consecutive quarters.

Read more.

Acquia renforce son équipe française [21 février 2014]

Submitted on
lundi, le 24 février 2014h
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Spécialisé dans les solutions et services pour Drupal, Acquia recrute Jérôme Relinger au poste d’engagement director et Guillaume Brandenburg à celui de directeur commercial

Acquia renforce son équipe en France avec l’arrivée d’un nouveau directeur commercial et d’un nouveau chargé de customer engagement France et Europe du Sud. Nommé à ce dernier poste, Jérôme Relinger accompagne désormais les clients dans le déploiement de leurs projets Drupal. Spécialisé en Open Source, Jérome Relinger est également adjoint au maire du 13e arrondissement de Paris, en charge des savoirs numériques et de l’Internet citoyen.

Le second poste est confié à Guillaume Brandenburg. Le nouveau directeur commercial d’Acquia France était auparavant sales manager de HP Autonomy.

« Nous sommes ravis d’agrandir notre équipe en accueillant Jérôme et Guillaume » affirme Martyn Eley, VP EMEA et APAC chez Acquia. « Nous souhaitons aller encore plus loin cette année dans notre développement et l’accompagnement stratégique de nos clients, et donc continuer à bien anticiper, déployer et analyser leurs besoins. Le parfait équilibre entre les compétences techniques, commerciales et de gestion de projets des équipes va nous permettre de pouvoir répondre aux besoins grandissants et aux projets actuels, notamment chez les grands comptes, pour les projets open source. »

Les nominations IT du 24 février 2014 [24 février 2014]

Submitted on
mardi, le 25 février 2014h
,

Toutes les nominations du secteur du logiciel et des sociétés de services informatiques. Du mouvement cette semaine chez Syntec Numérique, Acquia, ITS Integra et Eptica.

Syntec Numérique se dote de deux nouveaux vice-présidents : Emmanuel Obadia et Eric Varszegi. Le premier, vice-président Marketing EMEA de salesforce.com, est nommé vice-président du Collège Editeurs en charge des solutions Internet. Le second, président du groupe IP-Label, est nommé vice-président du Collège Editeurs en charge du développement des éditeurs français.

Acquia. Jérôme Relinger rejoint le spécialiste de la technologie Drupal comme Engagement Director. Evangéliste open source depuis vingt ans, et spécialiste Drupal depuis 2007, il a travaillé chez Cap Gemini en tant qu'avant-vente et Business Developer open source. Il a également fondé NetAktiv, société dédiée aux projets web libres et open source dans le secteur public et les médias. Jérôme Relinger est aussi à l'origine de nombreux projets Drupal au sein du secteurs public et du e-commerce (gouvernement wallon, voyages-sncf, Alcatel-Lucent, Carrefour, etc.). Enfin, son expérience en tant que maire-adjoint au sein du XIIIe arrondissement de Paris pendant 13 ans, a renforcé sa connaissance des besoins des institutions publiques. Acquia accueille également Guillaume Brandenburg, comme directeur commercial d'Acquia France. Il dispose de quinze années d'expérience dans la vente et le management au sein de sociétés technologiques comme HP, où il occupa successivement le poste de Senior Software Sales Executive pour la France et la Suisse de 2005 à 2012, puis de Sales Manager de HP Autonomy jusqu'en 2013. Diplômé d'un master en Computer Science et Internet Technologies de l'Ecole Française d'Electronique et d'Informatique, Guillaume Brandenburg a démarré sa carrière aux Etats-Unis.

Eptica - Laurence Chami est promu directeur général du spécialiste des outils de gestion des interactions clients. Elle a rejoint Eptica en mai 2010 en qualité de directeur des opérations France et Europe du Sud, avant de devenir, en juillet 2012, VP Client Success. Diplômée en langues étrangères appliquées, Laurence Chami a travaillé pendant une vingtaine d'années pour des sociétés de services marketing. En 1988, elle rejoint Harte-Hanks comme responsable de la production, avant de devenir directeur commercial Europe. En 2002, elle a intégré la société Consodata devenue Acxiom au poste de directeur commercial France, avant de devenir Solutions & Product Development Leader puis European Sales Support Leader.

ITS Integra. Christophe David est nommé directeur de la production de la société de services en infogérance. Précédemment en charge du centre de services infogérance du groupe Overlap, Christophe David a occupé, depuis plus de quinze ans, différents postes de management dans le monde de la production. Il est diplômé de l'Essec. Quant à Bernard Blais, il est nommé directeur avant-vente. Il a occupé de nombreuses fonctions de management dans des groupes comme Siemens, France Telecom, Virtual computer et Overlap où il était directeur des opérations Infogérance. Il est diplômé de Supélec et d'un Executive MBA de HEC Paris.

These Women Are Building The Software That Quietly Runs The World [Feb. 9, 2014]

Submitted on
Dimanche, le 9 février 2014h
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Business Insider

It's no secret that there are far fewer women technologists working in the industry than men.
When it comes to computer-related jobs, men outnumber women at a rate of about 4 to 1.

And when it comes to the open-source software industry, women are even harder to find. A recent study found that 1 out 10 open-source programmers are women (about 10%), and that's up from 2007, when only 2 out of every 100 were women (about 2%).

The lack of women gives the tech industry, and particularly the open-source portion of it, a distinctly sexist feel.

Despite these sad statistics, it is absolutely possible for a woman in the field to go far and have a fabulous career. So we asked the Linux Foundation, the granddaddy of all open-source projects, to give us a list of stand-out women doing fabulous work.

Linux is an operating system software (a competitor to Microsoft Windows) that is quietly running the world. It is the foundation of the Android operating system. It's the software behind a lot of consumer tech, from televisions to washing machines. It is used in nearly every corporate data center and on most supercomputers. It powers everything from banks to nuclear submarines.

So, here's our list of women with awesome careers working on Linux, the tech that's quietly running the world...

Angie Byron, Director of Community Development at Acquia
Acquia is the commercial arm of Drupal, a free open-source content management system for websites. Drupal is another hugely popular open-source project and is often used on servers running Linux.

Byron has been a face in the open-source software world since 2011, when she was the first women to be featured on the cover of Linux Journal.

She's been involved with open source since the mid-'90s, she said, because she loves how it lets anyone "tinker with" software written by others.

"I’ve found that the community of folks I've encountered in Drupal, Linux and other open-source projects is also simply amazing: friendly, intelligent (but down to earth about it), hilarious, sincere, and endlessly passionate."

Open Source Driving Digital Innovation [Feb. 4, 2014]

Submitted on
mardi, le 4 février 2014h
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Canadian Government Executive

By Todd Akers

The same power of digital communication that is disrupting the commercial marketplace is empowering direct citizen participation in government. Whether enabling on-demand assistance, real-time information, or communications with legislators, much of what is empowering this new wave of citizen participation has its roots in open source.

In the last few years, governments across Canada have turned to flexible open source solutions. Open source software is freely distributed, and its open codebase provides an engine for innovation, as any developer can create improvements and share their work back with the larger community of users.

Municipalities like St. John and Ottawa are using the Drupal open source platform to provide government services online with greater speed and flexibility. Ottawa moved to Drupal in November 2012, introducing a responsive design that enables an optimal experience across mobile devices, tablets and desktops.

Use of Drupal has increased dramatically among provinces and federally, particularly in light of the Open Government Strategy, which encourages federal departments to adopt solutions that promote open information, open data and open government. Open source apps are enabling people to explore the wild, get updated train arrival times, access government research and publications, and bid on government contracts.

The agility that open source provides helps speed government digital initiatives to market. This provides a network effect that’s unmatched, and not limited to a department’s IT team or project budget. With open source, projects can be prototyped and tested inexpensively and quickly, which can help get a public sector site launched in a fraction of the time. In Drupal’s case, more than 30,000 developers have contributed code. That’s why open source can be a critical asset for capturing the opportunities that new technology presents.

Driving innovation
The crowd-sourced efforts of the contributor community are helping improve citizen services. The Web Experience Toolkit is an open source code library developed to help federal departments build websites that are accessible and optimized for mobile devices. Those using the toolkit are standards-compliant and aligned with Treasury Board of Canada Secretariat's Web Standards protocol, which helps them get ahead of the game as Canada.ca seeks to consolidate information and resources with a common, open framework. Health Canada and Statistics Canada recently implemented sites with the toolkit.

The 56th Annual GRAMMY Awards Unites Music Fans with Record-Breaking Social Media [Jan. 30, 2014]

Submitted on
jeudi, le 30 janvier 2014h
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GRAMMY.com

Music's Biggest Night® Becomes Television's Biggest Social Event of the 2013 – 2014 Season

SANTA MONICA, Calif. (January 30, 2014) — With statistics compiled by Facebook, Instagram, Tumblr, and Twitter, The Recording Academy® announced today that combined social media interactions surrounding the 56th Annual GRAMMY Awards® reached a record-breaking 34 million, making Music's Biggest Night®, which aired Sunday, Jan. 26, on the CBS Television Network, television's biggest social event of the 2013 – 2014 season.*

According to data compiled by Twitter and 87AM, the GRAMMY®s garnered 15.7 million mentions on Twitter during the broadcast, the peak moment of which was during the Kendrick Lamar and Imagine Dragons performance with 171,593 tweets per minute. According to Facebook data, 6.3 million people had more than 13.5 million Facebook interactions related to the 56th GRAMMYs, making it the No. 1 trending topic. Stats compiled by Union Metrics reveal that there were more than 100,000 GRAMMY-related posts created on Tumblr with more than 5.1 million reblogs and likes. Stats compiled by 87AM reveal that the top three most-talked about performances were, in order: Daft Punk, Beyoncé and Jay Z, and Lamar joined by Imagine Dragons. The most-talked about artists were: Lorde, Taylor Swift and Macklemore.

GRAMMY.com, the official GRAMMY website, saw visits on GRAMMY Sunday and the following day rise 15 percent from last year, with 4.6 million total unique users and 18.5 million page views for the site.** In partnership with CBS, The Recording Academy produced, for the fifth year, GRAMMY Live®,an official second-screen companion program featuring coverage from the GRAMMY red carpet, Pre-Telecast Ceremony and backstage. GRAMMY Live's livestream and on-demand viewing was up 100 percent over last year, generating nearly 5.5 million total streams.*** The official 56th GRAMMY live-blog, syndicated globally to 38 outlets, saw a 320 percent increase in user engagement minutes and a 659 percent increase in unique visitors compared to last year.****

On YouTube, the official GRAMMY channel saw a significant increase in views starting the week of Jan. 12 with more than 5.7 million views of GRAMMY original content leading up to Music's Biggest Night.** Views of content published immediately following the broadcast received 375,000 views in the first 12 hours alone.

"GRAMMY engagement continues to explode year over year as fans seek ever deeper ways to connect with Music's Biggest Night," said Evan Greene, Chief Marketing Officer for The Recording Academy. "These consistently increasing statistics underscore the overwhelming excitement and passion for the GRAMMYs, and music, across today's most meaningful social platforms."

*Stats compiled by SocialGuide
**Stats compiled by Google Analytics
***Stats compiled by AEGDM Tremolo
****Stats compiled by ScribbleLive

About The Recording Academy

Established in 1957, The Recording Academy is an organization of musicians, songwriters, producers, engineers and recording professionals that is dedicated to improving the cultural condition and quality of life for music and its makers. Internationally known for the GRAMMY Awards — the preeminent peer-recognized award for musical excellence and the most credible brand in music — The Recording Academy is responsible for groundbreaking professional development, cultural enrichment, advocacy, education and human services programs. The Academy continues to focus on its mission of recognizing musical excellence, advocating for the well-being of music makers and ensuring music remains an indelible part of our culture. For more information about The Academy, please visit www.grammy.com. For breaking news and exclusive content, follow @TheGRAMMYs on Twitter, like "The GRAMMYs" on Facebook, and join The GRAMMYs' social communities on Google +, Instagram, Pinterest, Tumblr, and YouTube.

Acquia Puts Resources Behind Work on New Drupal Version [Jan. 24, 2014]

Submitted on
vendredi, le 24 janvier 2014h
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Boston Business Journal

By Kyle Alspach

Some time this year, a new version of open-source content management system Drupal is expected to be unleashed, Drupal 8.
The version is expected to be the most business-ready version of Drupal yet, according to Jeannie Finks, client advisory manager at Acquia.

The Burlington, Mass.-based firm provides cloud hosting and related services for companies that use Drupal for their websites. Acquia thus "aligns its business goals around the Drupal project," Finks said.
And so the firm — whose co-founder and CEO is Drupal creator Dries Buytaert — is putting resources behind the worldwide initiative to build the new version.

Those include sponsoring a "coding sprint" this weekend (January 26) for Drupal 8, to be held at Genuine Interactive in Boston (registration for the event has ended).

Drupal Creator and Acquia Co-Founder Dries Buytaert Does a Reddit "Ask Me Anything" = Awesome! [Jan 22, 2014]

Submitted on
mercredi, le 22 janvier 2014h
,

By Dennis Keohane

At the end of last week, Drupal creator and Acquia co-founder/CTO Dries Buytaert went on reddit and spent some time doing an "Ask Me Anything" session with a whole slew of interested redditors. It was significant for Buytaert because the Q & A fell on the thirteenth anniversary of the founding of Drupal.

It's interesting for us because it gives some insight into the life and career of one of the local tech leaders who is generally quiet and pretty private.

The session, "I'm Dries Buytaert, project lead of Drupal. Ask me anything", featured a ton of questions about Drupal, content management system, as well as Acquia. However, there were plenty of personal and pretty funny exchanges as well.

Here are some of the best...

GRAMMY Live Returns to Give Music Fans Multiplatform Grammy Coverage [Jan. 22, 2014]

Submitted on
mercredi, le 22 janvier 2014h
,
GRAMMY.org

SAN FRANCISCO and SANTA MONICA, Calif. (January 22, 2014) — The Recording Academy® and CBS will launch GRAMMY Live®, bringing music fans around the globe unprecedented, multiplatform access to all the VIP and backstage events leading up to and throughout the 56th Annual GRAMMY Awards®. GRAMMY Live will begin Sunday, Jan. 26 at 9 a.m. PT/noon ET at GRAMMY.com, CBS.com and on the GRAMMY Live mobile apps for iOS and AndroidTM, and continue through the live telecast, which airs 8p.m. – 11:30p.m. ET/PT on the CBS Television Network.

GRAMMY Live will once again leverage Akamai's global distribution HD network for live streaming and video on demand to power extensive live and on-demand streaming. The Recording Academy has also partnered with the most progressive online companies and leveraged the best of both open-source and proprietary technologies to deliver a cohesive, exciting and more enriching user experience for GRAMMY.com and GRAMMY.org, including Acquia, Drupal, Lullabot, and Ooyala.

See more about how the GRAMMY Awards are deploying GRAMMY Live on Drupal with The Hub, Bub: How Drupal Acts as a Digital Media Hub for The GRAMMY Awards.

Big Data and Your Post Holiday Pounds [Jan. 21, 2014]

Submitted on
mardi, le 21 janvier 2014h
,
CMS Wire

By Tom Wentworth, Acquia CMO

Losing weight and getting fit are among the top five most popular New Year’s Resolutions every year. But resolutions tend to wear out by spring and many people struggle to keep up the energy, enthusiasm and motivation to stick to their goals. A very 2014 solution may be the answer to this problem: data.

Although data may not seem as motivational as a good RATT mix or a 6-foot-3, ex-Navy SEAL trainer yelling in your ear, data could be your ticket to a happy, healthy new year. And technologists are all in. At CES this year, fitness wearables stole the show. From Fitbit to the new Sleep Number smart bed, these products are all about data; their value is that they collect troves of data about the wearer’s exercise, eating and sleeping habits, which they can then (hopefully) turn into actionable changes.

Data, Data, Data

For marketers, the data from these highly intelligent smart devices provides valuable information about consumer likes, dislikes, routines and habits that’s used for a slightly different purpose. This data ultimately provides strategic direction for marketing campaigns and promotions. Using this personalized information gathered from smart devices, marketers can set advertising campaigns based on the specific times of the year when people are more likely to gain weight, lose sleep, eat more salad, etc. Say, for example, that Planet Fitness gathers data from Fitbit and serves more ads to users of the fitness band between Thanksgiving and New Year's.

Contextual Relevance

But what if this information could do more than just determine when an advertisement runs or a promotion goes live? This brings me to the idea of the connected device and the Internet of Things.

Drupal’s Dries Dishes on D8 Development [Jan. 21, 2014]

Submitted on
mardi, le 21 janvier 2014h
,
IT World

Drupal, the popular open source content management system, officially turned 13 last week. To help celebrate the start of Drupal's awkward teenage years, Dries Buytaert, Drupal's creator and the founder/CTO of Acquia (which provides professional services around Drupal), took part in an Ask Me Anything session on Reddit. During the session, Buytaert shared some information on the development of the next major release, Drupal 8.

The biggest question, of course, is when will Drupal 8 be released. Drupal 7 was released three years ago, and folks are wondering when D8 is coming. Buytaert was non-committal ("No comment"), so no word just yet and when to expect it.

When asked about what he thought they had gotten right in Drupal 8, Buytaert said "modernizing the code base to use standard best practices". The biggest implication of this is moving to object oriented PHP which, as he wrote last year, should help make Drupal-based sites less complex and easier for non-Drupal experts to maintain.

On the flip side, when asked what he thought they've gotten wrong in D8 so far, Buytaert indicated that part of the reason for the extended development time has been poor management of technical debt.

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Drupal Holding Hackathon to Work on Open Source CMS [Jan. 20, 2014]

Submitted on
lundi, le 20 janvier 2014h
,
Boston.com

By Callum Borchers

There’s an exciting global event coming up where talented people from all over the world will come together and sprint.

I’m not talking about the Olympics. I’m talking about the Drupal 8 Global Sprint. And unlike the upcoming Winter Games in Sochi, Russia, this weekend’s Drupal hackathon still has room for you.

Drupal, of course, is a popular open-source content management system. It runs about 2 percent of the world’s websites — not a huge share but an enormous raw number.

More than a million contributors from 230 countries make Drupal work and, from time to time, a bunch of them get together to do a lot of work in a short amount of time. The Global Sprint is one of those times.

Sprint events are happening in 30 cities worldwide, and there’s one in Boston Saturday at Genuine Interactive. It’ll probably be the coolest because it’s sponsored by Acquia, whose chief technology officer, Dries Buytaert, created Drupal.

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