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Let's Get Personal: The Basics

Personalization is as old as marketing itself. Give each customer what they want, how they want it, when they want it. New technologies, platforms, and devices give us the tools to reinvent this venerable approach, expanding its reach and effectiveness. To wring the maximum value out of personalization, you have to track your results, constantly re-evaluate what you are doing, and adjust your strategy accordingly. In Part One of this 5-part series on personalization, we'll start with the broad strokes.

Reviving your corporate blog with community in mind

All you have to do is google “CEOs and blogging” and you’ll know exactly what I’m talking about: more corporate and executive blogs than you can count. As a marketer, chances are you have your hands into some aspect of your businesses blog (s) or your executive team’s approach to blogging. Also likely is that sometime in the recent past or near future you have or will receive the call to ignite a better blogging campaign for your C-level executives.

Are you thinking like a marketer? If not, you should be!

If there’s one thing I’ve learned it’s that traditional notions of “marketer” are long gone. Ten years ago you’d pretty much be able to categorize marketers into one or a few main buckets. We hung out at tradeshows, we had a handful of tools at our disposal to measure customer acquisition, engagement and ROI. For the most part we all worked in the same department- the marketing department. I was at Lotus at the time. It was a great little club and to all my fellow marketers who can actually remember what it was like back then, you know what I’m talking about.

Top 10 Reasons for Marketers to build Microsites

You have heard us talk a lot about the benefits of Drupal, specifically Drupal Gardens, when it comes to speeding the creation of building microsites. But I get asked a lot by fellow marketers “what is it that I can really gain from microsites that I’m not already getting from my other web marketing tactics?” In fact I get asked that question so much, that I’ve come up with my Top Ten on why marketers will be (and should be) building more microsites.

For those of you who are building microsites, what do you think?

Drupal Gardens, Microsites and Marketers: The Time is Finally Here!

A few weeks ago as most of you know we launched the first private beta version of Drupal Gardens, a project we’ve been working on for the last year and what we hope will be a huge step in taking Drupal to the masses.

Wake-Up call for media marketers

Last week, I was able to contribute an advice column to Media Posts’ Online Media Daily. In it I talk about what media companies, and specifically media marketers, need to do to take their websites to the next level. At the end of the day it comes down to knowing your audience and building a site that keeps your audience engaged and ultimately serve as your brand’s ambassador. Here are the tips I shared. Comment here to share other best practices and insight.