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commerce

« Le contenu est essentiel pour se distinguer des autres marques »

Si je devais choisir le thème représentatif du sommet annuel shop.org, ce serait « Contenu, contenu et contenu ». Jerry Stritzke, le PDG de REI, a ouvert le sommet en décrivant REI comme une société « raconteuse d’histoire ». Il a commencé par rappeler les origines de la marque en tant que communauté d’alpinistes, puis il a évoqué avec passion l’engouement des consommateurs et des employés pour la marque.

Lush: A Digital Love Story

We’re about to release a case study on Lush.co.uk, and I hate to spoil the fun, but I just can’t help it. As I write this post I’m on a flight back across the pond from London, where I had the pleasure of meeting, first-hand, the team behind Lush.co.uk. iKOS Digital, one of my favorite agency partners and the strategy team behind Lush.co.uk, co-hosted a Digital Transformation breakfast briefing with Acquia last week.

Why the Gartner Magic Quadrant for WCM Matters to Commerce

Three weeks ago, Acquia reached a major milestone. Gartner released its annual Web Content Management Magic Quadrant, and for the first time, Acquia made the coveted Leaders quadrant. This is a huge accomplishment for Acquia, and makes everyone here extremely proud to work for such an amazing company.

Selling the Story: The Content and Commerce Combination

Nicht definiert

The impact of commerce on modern business is undeniable. From changing the retail experience to the introduction of pure pricing transparency, online shopping is now the primary way that brands interact with loyal and prospective customers.

In this ebook, we’ll look at the trends sweeping over the commerce landscape and show you how you can take advantage of the content and commerce combination to sell your story.

Read full article »

I Came for a Purple Jacket, but All I Got Was Pretty Pictures

I needed a fall jacket. Something lightweight and colorful. My online search led me to Paul Smith’s autumn/winter collection. I clicked through some of the beautiful pictures and came across a purple jacket (center right) - totally my style!

paul smith - winter/autumn

Luxury Interactive: de kern van het merk zit in het verhaal

Less than two weeks after the close of shop.org I found myself on a train down to NYC for Luxury Interactive. The big takeaway from shop.org was Content is Critical to Brand Differentiation, and I expected to hear a similar theme at Luxury Interactive. After the first day of sessions I wasn’t disappointed.

Luxury Interactive: A Brand's Biggest Asset Is Its Story

Less than two weeks after the close of shop.org I found myself on a train down to NYC for Luxury Interactive. The big takeaway from shop.org was Content is Critical to Brand Differentiation, and I expected to hear a similar theme at Luxury Interactive. After the first day of sessions I wasn’t disappointed.

“Content is Critical to Brand Differentiation” said everybody at shop.org.

If I had to choose one theme of this year’s shop.org annual summit, it would be ‘Content, Content, Content’. The summit started with REI CEO Jerry Stritzke where he described REI as a Storytelling Company. Starting with the brand’s origins as a community of climbers, he described the passion for the brand held by consumers and employees alike, with the passion fitting of the brand he described.

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