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Acquia

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Le numérique révolutionne l’entreprise. Et le secteur public. Et l’enseignent supérieur. Dans un effort pour accompagner cette profonde mutation, les entreprises font appel à des responsables de la stratégie digitale (ou un titre similaire) pour les aider à élaborer des stratégies et atteindre leurs principaux objectifs.

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Every Second Counts: Getting Started with Personalization

Think you know your site visitors? Think again. The majority of site traffic is anonymous, which makes it the job of the digital marketer to get to know visitors on a more personal level. What complicates this is that more often than not, 70% of the decision-making process is complete before a lead even reaches out to sales.

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Acquia Named to 2014 AlwaysOn Global 250 Top Private Companies

Submitted on
Dienstag, 8. Juli 2014 Uhr
,
AlwaysOn Network

One look at this year's 12th annual AlwaysOn Global 250 winners, and you can see that the technology landscape has changed dramatically during the last decade. New funding options are bringing more startups into being, and while competition has become fierce, the resulting companies that rise above the rest are proving their worth in today's demanding environment.

Cash-rich companies, both public and private, continue to make acquisitions, incorporating both intellectual capital and technology into their core products. Successful startups are waiting for IPO, stimulating ultra-high valuations, and keeping the venture community on its toes. This year's companies represent a strong, tough group of organizations willing to do what it takes to bring that one kernel of an idea from concept to market.

The AlwaysOn editorial team, along with partners at Morgan Stanley, KPMG, GSV Capital, Flybridge Capital Partners, Khosla Ventures, Accel Ventures, Bridge Bank, Venrock, FirstMark Capital, Doll Capital Management, Benchmark Capital, Lightspeed Venture Partners, New Enterprise Associates, Mayfield Fund, Kleiner Perkins Caufield & Byers, Bessemer Venture Partners, Intel Capital, North Bridge Venture Partners, Mohr Davidow Ventures, Andreessen Horowitz, Founders Fund, InterWest Partners, Qualcomm, Sequoia, and industry experts identified their best private technology startups to select the top 250 private companies in AlwaysOn's most distinguished annual competition.

Disruption Goes Global
Promise has turned to reality, and nowhere is that more apparent than in the B2B arena. Current advances in cloud infrastructure have finally started winning over IT departments. The hybrid cloud is burgeoning, and heavy-duty companies are developing resource-sharing technology that's replacing legacy infrastructure. Security, storage apps, and virtualization are among the most critical uses of the cloud, and business are turning to these solutions in droves.
Mobile applications, as well as the uprising of platform-as-a-service solutions are letting businesses spend their technology resources developing money-making apps instead of software support. SaaS has almost completely taken over traditional software models. The number of products available, from marketing automation to payment solutions to big data analytics to customer management, has taken a leap forward in terms of quality and reliability.

On the consumer side, social media has branched out into community-based resource-sharing and is forcing a disruption in key legacy institutions that hasn't been seen since online shopping began to tear down the suburban mall in the 1990s. In the transportation industry, the old school is literally taking to the streets in protest against ride-sharing firms like Lyft and Uber.

The travel market has already experienced a huge shakeup during the last decade, with online travel sites completely overhauling the traditional travel agency approach. Now, the advent of online short-term and vacation housing exchanges has rattled the bars of the powerful and entrenched hotel unions, especially in the U.S. Slow to respond, the hotel industry has been blindsided by a wave of companies, and media stories report municipal crackdowns, code enforcement, evictions, and even criminal charges, as this irresistible force threatens to engulf a previously immovable object.

A New Technology Landscape
This year's AlwaysOn Global 250 winners represent leadership in global innovation, developing software and hardware solutions that are ushering in a new era of global prosperity. Each company was selected based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.
Congratulations to all the 2014 AlwaysOn Global 250 winners. While the opportunities for software developers are practically limitless, B2B innovation and advancement in infrastructure solutions may represent the most potential for growth and opportunity. As technology continues to rewrite the present, the Global Silicon Valley remains its driving force.

The winners of this competition will be honored at:
Silicon Valley Innovation Summit 2014
Meet the Captains of Innovation
July 29th - 30th, 2014
Computer History Museum
Mountain View CA

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3 Ways to Make Managing Millennials A Little Bit Easier [June 9, 2014]

Submitted on
Montag, 9. Juni 2014 Uhr
,
Inc.

By Peter Cohan

The young workforce can infuse your office with energy, but come with unique risks.

Millennials are invigorating the workforce with their youthful energy. If you run a fast-growing startup full of them, though, there are two unique risks that you absolutely must manage: quick turnover and rebellion against bureaucracy. If you don't, you will lose control of your business.

I discussed these hiring and management challenges with Tom Erickson, CEO of the software company Acquia. The firm has more than 450 people and generated $68 million in revenue last year. Here are his tips for eliminating the risk and working with Millennials.

1. Create a relaxed work environment.

How does Acquia do it? Erickson: "We create a work environment that feels conducive to people in their mid-20s. There are places for recreation, beer on tap, and no vacation policy. We respect that they will get their work done and will be checking their email and mobiles 24-7. If they need to take a break, they can do it. It gives them some sort of balance."

2. Make the executive team accessible to employees.

Acquia also makes sure that its staff can get access to key people in the organization. "To create a collaborative environment, we keep the organization chart as flat as possible," he says.

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Winning in the New and Improved Sales and Marketing Funnel [May 12, 2014]

Submitted on
Montag, 12. Mai 2014 Uhr
,

By Cynthia Clark

The sales and marketing funnel has morphed considerably from a decade ago. In adapting to the new buying journey, marketers must deliver the right touches, in the right places, at the right time to move prospects to action.
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The buying journey has changed. Control has shifted from organizations to customers, which means today's customers are taking it upon themselves to learn as much as they can about a brand and its competitors before making a purchase.

According to Forrester Research, today's buyers would have gone through up to 90 percent of their buying journey before they make the first contact with a vendor. In some product categories, buyers will only contact a sales person when they're ready for a price quote. "The sales funnel is no longer linear and the customer is completely in control of the path to purchase," explains Mark Osborn, SAP's global lead for consumer products industry marketing.

With this trend prevalent in both B2B and B2C interactions, sales and marketing teams need to adapt to this reality and make changes to their funnel in order to remain competitive. As Claire Rodes, revenue marketing coach at the Pedowitz Group, notes, while in the past, sales teams were involved in the majority of the purchasing journey and marketing had a small part, their roles have now been reversed. Tim Riesterer, chief strategy and marketing officer at Corporate Visions, believes that organizations need to undergo a "fundamental mind shift" that revolves around having conversations with customers rather than deploying campaigns.

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Acquia Named to Inaugural Build 100 [March 31, 2014]

Recognized for Achieving Five Years of Sustained Growth As A Company, Helps Organizations Gain Speed and Agility in Delivering Digital Experiences

BURLINGTON – March 31, 2014 – Acquia, where great digital experiences begin, today announced it was named to the Build 100, a listing of elite, U.S. mid-market companies that have achieved sustained growth during each of the past five years.

Boston’s next 12 tech IPOs? [March 20, 2014]

Submitted on
Donnerstag, 20. März 2014 Uhr
,
BetaBoston

By Kyle Alspach

Acquia, cloud hosting for content management system Drupal. IPO guess: Early 2015. No hurry to go public, but revenue growth (to nearly $70 million last year) already suggests IPO readiness. Boston tech may have gone more than a year-and-a-half in between its last two venture-backed tech IPOs (i.e. Exa Corp. and Care.com, which went public in January). But the region’s tech community shouldn’t have to wait that long again any time soon.

These Women Are Building The Software That Quietly Runs The World [Feb. 9, 2014]

Submitted on
Sonntag, 9. Februar 2014 Uhr
,
Business Insider

It's no secret that there are far fewer women technologists working in the industry than men.
When it comes to computer-related jobs, men outnumber women at a rate of about 4 to 1.

And when it comes to the open-source software industry, women are even harder to find. A recent study found that 1 out 10 open-source programmers are women (about 10%), and that's up from 2007, when only 2 out of every 100 were women (about 2%).

The lack of women gives the tech industry, and particularly the open-source portion of it, a distinctly sexist feel.

Despite these sad statistics, it is absolutely possible for a woman in the field to go far and have a fabulous career. So we asked the Linux Foundation, the granddaddy of all open-source projects, to give us a list of stand-out women doing fabulous work.

Linux is an operating system software (a competitor to Microsoft Windows) that is quietly running the world. It is the foundation of the Android operating system. It's the software behind a lot of consumer tech, from televisions to washing machines. It is used in nearly every corporate data center and on most supercomputers. It powers everything from banks to nuclear submarines.

So, here's our list of women with awesome careers working on Linux, the tech that's quietly running the world...

Angie Byron, Director of Community Development at Acquia
Acquia is the commercial arm of Drupal, a free open-source content management system for websites. Drupal is another hugely popular open-source project and is often used on servers running Linux.

Byron has been a face in the open-source software world since 2011, when she was the first women to be featured on the cover of Linux Journal.

She's been involved with open source since the mid-'90s, she said, because she loves how it lets anyone "tinker with" software written by others.

"I’ve found that the community of folks I've encountered in Drupal, Linux and other open-source projects is also simply amazing: friendly, intelligent (but down to earth about it), hilarious, sincere, and endlessly passionate."

Maintaining your installed Drupal distro

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