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How to Choose a Great CMS

The Complete Guide to Selecting Your Next Content Management System

The first generation content management system (CMS) essentially supported your website as a digital brochure. As digital technology started to become a bit more interesting, the second generation CMS added functionality to keep pace with video, interactive multimedia, and, eventually, the social media revolution, along with the rise of mobile devices and tablets.

And then, rather suddenly, the game changed. Digital became as much about business as it had been about communications, social interaction, or technological innovation.

Uber. Apple. Netflix. FitBit. Airbnb. Pandora. Nest. Amazon. We have seen industry after industry upended by digital technology and the reinvention of business models: music, software, TV, video, travel, retailing, telephone, news, fItness, taxis. And business disruption continues, through wearable technology, virtual reality, the Internet of Things.

Today, an organization’s CMS is essential for:

  • Revenue
  • Brand awareness
  • Consumer engagement and longevity

Is your CMS up to the job?