Acquia eBooks

Future-proofing Your Business with Open Marketing

Digital continues to revolutionize the way marketing organizations function. Gone are the days when marketing had complete control over the one-way monologue that defined a brand. Modern marketers have to battle harder than ever to win the hearts and minds of the well-informed, tech savvy, and very empowered consumer. Word of mouth is now electronically linked, amplifying a brand’s reach tenfold, and the monologue is—as the Cluetrain Manifesto famously predicted in 1999—a conversation.

Digital Personalization 101

How Testing and Targeting Can Help You Rule the World
The history of advertising involves sharp-dressed men—like Don Draper—telling customers what to think about their brands and products. They owned the message, the image, and ultimately influenced consumer opinion. Fast-forward to today: Digital reigns supreme and customers now own the conversation.

Open Source Guide: The Future of Government Technology

The Current State of Government Open Source
The terms “open” and “government” traditionally have been mutually exclusive. But that has changed. Today public officials at the federal, state, and local levels recognize that to truly be a government of the people, by the people, and for the people, they can’t operate in a closed, siloed environment.
As official search for ways to increase capabilities, transparency, and citizen engagement while decreasing spending, one solution is continuously bubbling to the top: open source technology.

The Future of Digital Services

Five Trends Transforming Government
The U.S. Government often gets taken to task for not being digital-minded enough. But is the tide turning?
More and more it seems the government is grasping the importance of technology, digital thinking, and new platforms. The recent launch of services and agencies like 18F and the U.S. Digital Service are confirming this trend in federal government. And at the state and local level, more chief innovation and chief digital officers are being hired to streamline design, technology and engagement efforts.

Four Reasons Your Technical Team Will Love Acquia Cloud Site Factory

In this ebook, you’ll read about the four reasons your technical team will love Acquia Cloud Site Factory, a solution that is designed to make your life easier and help your technical team kick some serious behind.
Built on the open source content management system Drupal, Acquia Cloud Site Factory is a cloud-based website management platform that allows users to create, manage, and deploy tens, hundreds, or even thousands of beautiful sites in record time from one unified dashboard.

Five Steps to Get Ready for the Acquia Certified Developer Exam

“I want to get Acquia Certified. How do I prepare for the exam?” is a frequently asked question since the launch of the Acquia Certified Developer exam in March 2014.
Whether you are an expert Drupalist or a relatively new one, this guide will provide you with an insight into the nature of the exam, give you clear advice on how you can prepare, and provide some useful exam-taking tips.

Five Reasons Enterprise Marketers Will Love Drupal 8

Drupal 8’s Power, Ease of Use, and Enterprise Level Technology Make It the Go-To Platform for Enterprise Marketers
The anticipated release of Drupal 8 promises some great opportunities and advantages for new marketers and new applications . Drupal 8 delivers all the power, capability and ease of use to make it a true enterprise-ready tool, with features rivaling any CMS on the market. It delivers on where the market is trending and the technologies of the internet . Reinforced stability and reliability increase Drupal’s suitability for the enterprise business more than ever.

Acquia Digital Lifecycle Management

Fostering Continuous Success in the Digital World
Acquia sees a market shift, which requires solutions that include functionality for building truly integrated experiences quickly and deploying those experiences reliably. Acquia calls this category of technology Digital Lifecycle Management.

All Commerce Is Social

Way back in 1999—a thousand years ago in Internet years—a writer and designer, named Darcy DiNucci, coined the phrase Web 2.0. This marked the beginning of the web as a social experience, eventually altering commerce so that today customers can be brand advocates who play a crucial role in building your business.

From Zero to 60...

Build Great Digital Experiences in Higher Education with Acquia Cloud Site Factory
Colleges and universities were among the first organizations to create websites. they are natural content generators with access to great thinkers, cutting edge research, and engaged students, not to mention they embody the word community. the web, as a result, was the perfect vehicle for them to communicate all they had to share and to connect with others.

Guide to Creating Online Social Communities

Companies are continually looking for ways to create meaningful and lasting relationships with their customers . However, consumers have become very adept
at ignoring sales pitches, advertisements, and branded messaging.
This is where a strong, branded, online social community comes in.

From Zero to 60

Build Great Digital Experiences in the Financial Services Industry with Acquia Cloud Site Factory
Whether that includes spinning up sites for new campaigns or being able to focus marketing and content efforts on educational landing pages, Financial Services brands are using digital to expand their impact. Reduced costs, time to market, and the speed and agility to keep up with rapidly changing consumer expectations are the priorities. In this ebook, we’ll look at the ways Financial Services can execute strategic content changes—meeting their goals for cost effectiveness and rapid deployment—with one solution.

Top Four Best Practices

for Integrating Content and Community
One of the most powerful developments in the evolution of online business in recent years is the ability to combine social features—from ratings and reviews to sharing and full discussion forums—with content features—whether those are straight marketing or informative content, blogs, product descriptions, or database content. But the opportunity to integrate your website content with social features is not a one-size-fits-all proposition. In this ebook we present four ideas for tapping the benefits that come from a strategic blending of community and content.

Five New Year’s Resolutions for Your Online Community

Improve Your Social Offering and Mine Untapped Value from the Crowd
Building an online community around your brand, product, or organization is
 a powerful way to harness the knowledge and enthusiasm of both internal
 and external constituencies. So as you make your plan for the new year, whether you already have social tools in place or are looking to launch a new community, we offer you the following five resolutions to improve your social offering and mine untapped value from the crowd.

Building a Great Drupal Team

The web has seen rapid growth over the last 15 years. In addition, specialization 
of roles and job definitions have increased over the last five years. Meanwhile, these shifts and changes make assembling a great technical team especially difficult. Employers in the field of web development are competing to attract the brightest talents.
To create a great digital experience with Drupal, you need a great Drupal team. In this eBook, we share our recommendations for building your great Drupal team.

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