Tell the Right Story to the Right People at the Right Time: Integrating Content, Commerce, and Community [February 27, 2014]
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Your customers are everywhere these days: purchasing in stores or online (or even online while in stores), ﬁnding and buying your products through afﬁliate networks and discovery platforms, and are even out there creating and posting content about your brand. Brands must be wherever the consumer is, and provide a compelling digital experience to guide them through the buyer’s journey. How will your brand get there?
2014 is the time to make your brand stand out by integrating content, community and commerce! Consumers expect a seamlessly blended experience (across any channel or device), that engages them from product discovery to purchase. In our upcoming webinar, we’ll give you an overview of how to keep customers coming back to you, by providing them with the content they want and the shopping experience they deserve.
You will learn:
• The myriad of ways in which all selling is social selling
• How to use content to take control over your brand experience and customer journey
• To turn your customers into brand evangelists with engaging, personalized shopping experiences
• How they, in turn, will reward you with content that you can use to complete the sales cycle
• Which brands are doing this best, and what you can learn from them
• Ways to use Drupal to integrate content and commerce and provide the shopping experience consumers expect
• Easy ways to get started today